Google Penguin SEO Exposed!

For all the talk about SEO, if you don’t understand the search

engine optimization lingo, you won’t know how it can help you

market your business online. Here are some terms you need to

know.

When you have images on your website, the alt text, which is a

description of the photo is important. It tells Google what photos are on your site. These

descriptions are often left out, but they are vital for SEO marketing.

The Alt Effect

The reason why this text is important is because Google

crawlers can’t read images, but they have no problem with text. If

you manage to come up with a viable description of the image and it fits with your page, it will

be displayed in Google queries for images. And remember; keep SEO

keywords out of the image descriptions.

A backlink is a hyperlink that directs people from one website to

yours. These are very effective in Google’s estimation. However, with

the introduction of Google Penguin, it’s important that the quality of the website you link from be superb or it could end hurting your SEO endeavors.

Backlinks

This is an HTML term and it means that a specific line of text is more

prominent than others. This would be the case with the title of a blog or name of a product on a website. It is meant to denote importance.

Header Tags

These links take people to different pages on your site. Not only do these features help people get

around you your site, but they are also used to rank your website by

Google. Google will rank your website based on the content of each page, not just your home

page.

Internal Links

Keywords are at the heart of SEO, but if you use too short or worse yet too general of a keyword, you are going to find it difficult to eek

out much in the way of results when it comes to search engine

queries.

Long Tail Keywords

You see, a longer keyword phrase may have less search demand and

might be the best place to maximize improved rankings. For

example “Skateboards” is going to get a lot of searches, however,

“Skateboards for teenage boys” is a bit longer, not searched as much

and you can see better search engine rankings.

These words are metadata that find a home in the websites

header. These keywords must be relevant to not only the page but

to the entire website as well.

Meta Keywords

While these keywords have waned in relevance, there are still some

search engines that place a significant priority on their

existence.

This is the title that will displayed in Google’s search results. You’ll want to try and fit in keywords

here as this is the most valuable page aspect in SEO today

Title Tag