A look at Mobile & Money around the world

The Holy Grail

New technology doesn’t always deliver on its promises…..

Adoption is driven by web familiarity

“..the future is already here. It's just not very evenly distributed”

"Osaifu-Keitai" (mobile phones with wallet functions)

Over 35 million users in Japan

10 million Japanese mobile users made a mobile

purchase in December

DOCOMO customers can send 20000 yen by phone

Big in Korea, too

• 10 million users

• $100bn in mobile finance transactions

• 200% increase

THIS IS THE MOST SUCCESFUL BANK IN KENYA

M-PESA in Kenya

35% OF POPULATION81% of SAFARICOM CUSTOMERSMONTHLY VOLUME = 25% of GDP

Airtel AfricaNFC Airtel Africa to launch NFC services in fifteen African countries

beginning 2011

Mobile Wallet Airtel Africa, Standard Chartered Bank and MasterCard Worldwide to

launch one of the world's first virtual card that operates off a wallet residing on a mobile phone

“Airtel 1time Shopping Card”: Subscribers to make payments across the MasterCard network

Simplified online transaction: Airtel customer shop online and will be able to request a shopping card number. Airtel money services generate a 16-digit number that enables the completion of the transaction. On completion a confirmation message is sent to the handset.

Nokia Money

NOW LIVE IN INDIA

Sparkasse (Germany)

Mobile website (incl. mobile banking) iPhone app: 0,79 EUR, 4 Stars iPad Version: 1,59 EUR, 4 Stars Apps work not only with Sparkasse but

with most (German) banks

Rabobank (Netherlands)

Mobile Banking app

Includes demo to try the app out even without login Very detailed view of transactions Direct dial for customer service

“Pay via SMS” app

Send money to a mobile number

Rabobank (Netherlands)

+ mobile website (incl. full mobile banking functions) But no automatic redirection;

300% ROI

Future, Now

What is a bank in the mobile age?

• China Mobile paid $5.8 billion for 20% of Shanghai Pudong Development Bank.

• Japan's NTT DoCoMo paid nearly 100 billion yen ($1.1 billion) for stakes in Sumitomo Mitsui Card Co and UC Card Co

• SK Telecom set up a mobile payment JV with Citigroup in 2008, & bought 49% of Hana Financial Group's credit card unit for $343 million.

• South Korea's No. 2 mobile firm and dominant fixed-line operator, KT Corp, is also buying shares in BC Card, a credit card processing company.

Square

Square

Visa Mobile for iCarte

Bling Tag

Bump to transfer via Paypal

VeriFone

PAYware, which turns an ordinary iPod Touch into a secure, mobile POS terminal

NFC-based tap-and-pay solution that lets shoppers pay for goods with their cell phones

NFC

http://www.engadget.com/2011/02/15/deutsche-telekom-rolling-out-nfc-payments-with-t-mobile-usa-oth/?utm_source=engadget&utm_medium=twitter

The Operators fight back

The Apple advantage?

Mobile is becoming accepted

Mobile is becoming accepted

TECHNOLOGY IS EMBRACED WHEN IT SOLVES PROBLEMS

WHAT PROBLEMS COULD YOU SOLVE FOR YOUR CUSTOMERS?

Where is the nearest ATMthat doesn’t charge me?

How do I keep track of my expenses?

Where does my money go?

How can I pay this cheque in ASAP?

* Mobile Remote Deposit Check

How do I avoid card declines when travelling?

Why doesn’t my credit card offer me Groupon type deals?

The good start ups are focused on problem solving

It’s time to experiment

Relevant, Measurable, Scaleable & Mobile FirstRelevant, Measurable, Scaleable & Mobile First

simon@addictivemobile.com

@addictivemobile

http://www.addictivemobile.com

MobileFix@addictivemobile.com