Jana Vořechovská Senior Language Specialist (Czech)

Google+ Localization and Beyond

Agenda

Background Why and how we localize

Google+ How we localized Google+

Beyond Google+ Community & Outreach activities

Demo Youtube and Google Translator Toolkit integration

Q&A

Background

Google’s mission

Why we localize

1998

2000

2002

2004

2006

2008

2010

2012

'Google in Your Language' Program

'40 Language' Initiative

"We ask for 40 languages supported within two months of first shipment." Eric Schmidt (CEO)

'60 is the new 40' Initiative

L10n is an engine of growth for our company.

How we localize

Traditional vendors

Internal & external feedback

Local community

Freelancers

Google+

8

Google+ localization

Arab world

"Praise be to Allah, the Arabic version came out the same day as the English. I think Google has a very strong Arabization [Arabic localization] team."

South Africa

Beyond Google+

G days

Wikipedia Challenges

Health Speaks

Endangered Languages Project

A very special demo

Video subtitles in Translator Toolkit

Thank you.

Appendix

Google localization mission

Bring Google's magic to the world…

…and the diversity of the world to Google.

Continuous localization

This is a continuous 24 hour cycle.

UI string

Allocation Translation Request Delivery Review

Yes Changes

CMS

Selection factors

Main factors •Languages already supported by

our top products our competition

•Number of potential users •Degree of difficulty

But also important •Inclusion is as important as coverage •Compromise on approach

Translation models

l10n

Vendor 1

Vendor 2

Vendor 3

Vendor 4

Vendor 5

Sub-contracto

r 1

Sub-contracto

r 2

Sub-contracto

r 3

Sub-contracto

r N

…

Product

Marketing

Support

i18n Eng

Freelance Translator Network

Feedback

External Users

Internal Stakeholders

Linguists

Linguistic Quality

Evaluation Marketing

Quality Evaluation FindIt

Events

Surveys Terminology

Forums

Tier 3 languages

Language Name Code

Estonian eesti et

Icelandic íslenska is

Afrikaans Afrikaans af

Swahili Kiswahili sw

Zulu isiZulu zu

Amharic አማርኛ am

Malay Bahasa Melayu ms

Bengali বাংলা bn

Marathi मराठ� mr

Tamil தமிழ ta

Tier 4 languages

Language Code

French (Canada) fr-CA

Chinese (HK) zh-HK

Basque euskara eu

Galician galego gl

Urdu اردو ur

Gujarati t�જુરાતી gu

Kannada ಕನ�ಡ kn

Malayalam മലയാളം ml

Telugu �ెల�గ� te