#123webinar | @webmarketing123

#123webinar | @webmarketing123

1. Can I ask questions?

2. Can I have a copy of the slides?

Tweet @webmarketing123 or use #123webinar.

Yes! Email results@webmarketing123.com.

3. How do I get a live site analysis? Chat us your website and top 2 keywords.

FAQs

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We are a digital marketing agency focused on demand generation.

Search Engine Optimization

Website Redesign

Paid Search & Display

Content Creation

Top 500 Fastest Growing Private US Companies.

#123webinar | @webmarketing123

1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014

2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM

3 Live Q&A Session Get Answers to Your Toughest SEO Questions

On the Agenda

#123webinar | @webmarketing123

February 6th Page Layout

#3

2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014

#123webinar | @webmarketing123

Be wary of ads above the fold. / Catch Up on the Most Crucial Updates of 2014

#123webinar | @webmarketing123

February 6th Page Layout

#3

March 13th SERPs

Redesign

2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014

#123webinar | @webmarketing123

SERPs get a makeover. / Catch Up on the Most Crucial Updates of 2014

Before

After

Source: Moz Blog Tip: Revise title tags to be 55 characters or less.

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February 6th Page Layout

#3

March 13th SERPs

Redesign

May 20th Panda 4.0

2014 Search Timeline. / Catch Up on the Most Crucial Updates of 2014

#123webinar | @webmarketing123

What makes 4.0 different?

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Matt Cutts announced 4.0. 1

An announced update is a hint at major shifts to come.

/ Catch Up on the Most Crucial Updates of 2014

#123webinar | @webmarketing123

This Panda is GIANT. 2

4.0 affects 7.5% of English queries compared to 1-2% from previous Pandas.

/ Catch Up on the Most Crucial Updates of 2014

#123webinar | @webmarketing123

/ What is Panda 4.0

It’s a blueprint for future updates. 3

4.0 lays the ground work for future iteration.

#123webinar | @webmarketing123

February 6th Page Layout

#3

March 13th SERPs

Redesign

May 20th Panda 4.0

June 25th Author Photo

Drop

2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014

#123webinar | @webmarketing123

Author photos get the ax. / Catch Up on the Most Crucial Updates of 2014

Source: Moz Blog

#123webinar | @webmarketing123

February 6th Page Layout

#3

March 13th SERPs

Redesign

May 20th Panda 4.0

June 25th Author Photo

Drop

2014 Search Timeline / Catch Up on the Most Crucial Updates of 2014

July 3rd Cutts announces

leave

#123webinar | @webmarketing123

What should you do now?

4.0 eats weak content for breakfast.

/ Catch Up on the Most Crucial Updates of 2014

Focus on UX and quality content.

#123webinar | @webmarketing123

1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014

2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM

3 Live Q&A Session Get Answers to Your Toughest SEO Questions

On the Agenda

#123webinar | @webmarketing123

Marketers struggle with digital ROI.

“2/3 of CMOs think ROI will be the primary measure of marketing effectiveness by 2015. But, HALF feel insufficiently prepared to provide hard numbers.”

Source: IBM Global CMO Study

/ Prove ROI by Tying Campaigns to CRM

#123webinar | @webmarketing123

Track digital campaigns to revenue. 1

It’s not enough to measure leads alone.

/ Prove ROI by Tying Campaigns to CRM

#123webinar | @webmarketing123

Evaluate success by tying digital campaigns to revenue in CRM.

1 Track digital campaigns to revenue. / Prove ROI by Tying Campaigns to CRM

#123webinar | @webmarketing123

1 Get Ahead of the Curve Catch Up on the Most Crucial Updates of 2014

2 Track Digital Campaigns to Revenue Prove ROI by Tying Campaigns to CRM

3 Live Q&A Session Get Answers to Your Toughest SEO Questions

On the Agenda

#123webinar | @webmarketing123

Schedule a free, 30 minute consultation!

Thank you!

Let’s Talk! Mike Turner, Director of Business Development

e: results@webmarketing123.com t: 800. 619. 1570

Source: Synecore, “10 Examples of Amazing Responsive Design”

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