Post on 13-May-2015
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Google. Friend or Foe? Myth, Math, Models in the Age of Anxiety
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Hi.Thanks for attending.
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A little about me
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A little about me
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A little about me
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A little about me
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A little about me
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A little about me
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A little about me
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A little about me
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GOOGLE. Friend or Foe?
Myth, Math, Models in the Age of Anxiety
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“Our Age of Anxiety is, in great part, the result of trying to do
today’s jobs with yesterday’s tools”
Marshall McLuhan1911 –1980
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t
Mark ReadStrategy Director and CEO of WPP Digital
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Win
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FUN FACTS
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10% of the internet traffic
worldwide
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http://www.google.com/jobs/britney.html
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K1A1BI
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To organize the world’s information and make it universally accessible and useful.
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So …how does Google actually work?
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google.com/howgoogleworks
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Larry PageCo-Founder & President, Products
PageRank™
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SEO
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SEO?
SEO?
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Quit it.
Quit it
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SEO Quick tips
1. Forget about meta tags
3. De-optimization is as valuable as optimization
2. Link shaping doesn’t work
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SearchesKeyword
prices$
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#2A5DB0 #2200CC
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“Data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions”
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Marissa Myers,Vice President, Search Products & User Experience
"We rely so much on the data and we
do so much measurement that you
don't have to worry that you idea will
get picked because you're the favorite.
Data is apolitical."
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The news is still big.
It's the newspapers that got small.
Roger Ebert, November 26, 2008http://blogs.suntimes.com/ebert/2008/11/death_to_film_critics_long_liv.html
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We need to stop thinking about the future of publishing and think instead about the future of reading.
Clive Thompson,
Wired Magazine, 05.22.09
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TV isn’t TV anymore.
It’s just the largest screen in the house
Fred Wilson, May 25 2009http://fredwilson.vc/post/112915654/tv-isnt-tv-anymore-its-just-the-largest-screen
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William Stanley Jevons, 1840 -1882
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“Not one person who worked on the Chinese translator spoke Chinese.”
Peter Norvig, Head of Research for Google
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Nikola Tesla, 1856 -1943
"If Edison had a needle to find in a haystack, he would proceed at once with the diligence of the bee to examine straw after straw until he found the object of his search.
I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his labor."
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What about the future?
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JuniperMX960
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We are Google’s products
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RMCSCxPECV
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DSP RTB
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What can we learn from Google?
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A/BMVT
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Sell out by-products.
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Topics I didn’t get to…
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The role of personalized search and why Facebook think they have an edge.
Will only popular content become popular?
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Google and Behavioral Economics.
How Google is taking advantages of its audience’s cognitive biases and how they make decisions.
Or rather how Google isn’t doing this.
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Splinternet – will our infatuation with “apps” and proprietary social networks break Google and return us to a curated web and new walled gardens.
AOL anybody?
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http://del.icio.us/msanders/google
http://delicious.com/msanders/google
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NEXT….
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Why everything we know is wrong and why Malcolm Gladwell may well be responsible.
How correlation is not causation and why we’re chasing a cult of influencers who don’t really exist.
INFLUENCE
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mark.sanders@agentsilverfox.com
@msanders