MasteringGoogle Analytics

Why Is Tracking Important?

What to Measure

• Main Business Goals (Sell more widgets)

• Metrics (Sales)

• Micro-Goals (newsletter signups, webinar registrations, etc.)

• Micro-Metrics

How to Set Up Goals

Segments

How to Analyze Segments

Traffic

Conversion Rate

Bounce Rate

The Dashboard

Location and Languages

Traffic Sources

Keywords

Content

Intelligence

Goals

E-Commerce Tracking

Advanced Segments

Thank You!

Zeke Camusio503-367-7561

zeke@TheOutsourcingCompany.com

www.TheOutsourcingCompany.com

Questions

www.bit.ly/zeke-analytics

www.bit.ly/zeke-analytics-video