Analytics:Everything you ever wanted to

know …OK what you can learn in 40 minutes

What is Analytics??

• Science of Analysis

• A practical definition, however, would be that analytics is the process of obtaining an optimal or realistic decision based on existing data. Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there are data involved in the process, it would not be considered analytics.

Analytics

• Website owner’s crystal ball

Popular free analytics for WordPress• Google Analytics (plug-in Google Analyticator)• StatCounter

What advantage is there to studying Analytics?

• Determine content favorites• Find good referral sources• Understand your readers• Bragging rights??

Proper verbiage

• Bounce Rate – visitor comes to your site and leaves without going further

• Unique Visitor – Uses cookies to determine if someone has come to your site before

Which Metrics should you look at?

•

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Keywords used in search engines with your name

Keywords used in search engines without your name

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Traffic Source with # of new visits

Unique Visitors by page with bounce rate

4 Awesome Metrics

• Loyalty - Frequency• Recency• Length of Visit• Depth of Visit

Behavior - Engagement

Behavior – Frequency & Recency

New vs. Returning

Questions??

Contact Info:

Angela BelfordThe Belford Group

www.Twitter.com/AngelaBelfordwww.TheBelfordGroup.com

479.443.9945