Post on 09-May-2015
description
Google Confidential and Proprietary
Google Confidential and Proprietary
WEB ANALYTICS BOOTCAMP
Jorge Quiroga Digital Marketing Strategist Google Web Analytics Guru jorgequiroga@google.com twitter: jorgeAquiroga #googleanalyticsbogota www.latamdigital.com
Junio 25 – 28 2012 Bogotá
Google Confidential and Proprietary
Google confidential
RECAP DÍA 3
• Filtros • Cookies • Comercio Electrónico • Dominios y Subdominios Métricas y Reportes • Pageviews, Visitas y Visitantes • Métricas de Tiempo • Fuentes de Tráfico • Reportes de Contenido
Google Confidential and Proprietary
Google confidential
DÍA 4
• Regex (Regular Expressions) • Advanced Segments • Analytics Intelligence • Q&A (Funnels, Experimentos, notProvided)
• EXAMEN
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Analytics Intelligence http://www.youtube.com/watch?v=FHzjTrabbC8&feature=player_embedded
Google Confidential and Proprietary
Google Confidential and Proprietary
Q&A
Google Confidential and Proprietary
Funnels
Google Confidential and Proprietary
Google confidential
Google Confidential and Proprietary
Google confidential
Google Confidential and Proprietary
http://www.youtube.com/watch?v=TGrujIh2H0I
Experiments
Google Confidential and Proprietary
Google confidential
Content Experiments
With Content Experiments, you can: • Compare how different web pages perform using a random sample
of your visitors • Define what percentage of your visitors are included in the
experimen • Choose what type of goal you’d like to test Experiments require two main ingredients: • Different versions of your web pages to serve to your visitors. • Goals that you've set up in Analytics. Each experiment page is measured according to the percentage of visitors who view the page and accomplish the goal.
Google Confidential and Proprietary
Google confidential
Content Experiments
Create different versions of your web pages to test: • Headlines and headers • Images and icons • TextCalls to action • Page layout Analytics goals you can test • URL visit • Event
Google Confidential and Proprietary
Google confidential
Testing Guidelines to get faster and more reliable results
Content Experiments
• Test only a few elements. If you change multiple elements on each page, it can be difficult to figure out which element or combination of elements was responsible for the best results.
• Use high-volume pages. The more often that people visit a page or complete a goal, the less time it takes to gather data.
• Make bold changes. Visitors can miss small changes and you can end up with inconclusive results.
• Keep testing. With follow-up testing, you can build on the success of your experiment. Did one headline encourage a lot more purchases? If so, test it alongside a product image or an image of a spokesperson.
Google Confidential and Proprietary
(not provided) / (not set)
Google Confidential and Proprietary
Google confidential
(not provided) vs (not set)
“Not Set” = Not Search Engine, Referrals and Direct links “Not Provided” = Protected by Google encrypted search The SSL search, protocol that helps provide secure Internet
communications or another word to say encrypted search, will become the default experience for signed in users on Google.com.
Consequently, if you are a Google account owner and are signed in while surfing the web you might have noticed that your url has slightly changed. Indeed, your url now show : HTTPS:// rather than the usual HTTP:// .
Google Confidential and Proprietary
Google confidential
Official answer
(not provided)
When a signed-in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site.
Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change,
including visits from users who aren’t signed in and visits from Google “cpc.”
To help you better identify the signed in user organic search visits, we created the token “(not provided)” within Organic Search Traffic Keyword reporting. You will continue to see referrals without any change; only the queries for signed in user visits will be affected. Note that “cpc” paid search data is not affected.
Google Confidential and Proprietary
Google confidential
Alternativas
Google Confidential and Proprietary
Google confidential
(not set) Other traffic sources: If you're looking at a part in Google Analytics
where there can be traffic from other sources than search engines, for instance, referrals or direct traffic, and you cross reference with "keywords" you'll see (not set) because there were actually no keywords involved.
Geo reports: Google Analytics is able to determine where your visitors are coming from; however, if our 3rd party vendor does not have an accurate record of the IP address to determine the location, Google Analytics will display a "(not set)" entry.
Traffic sources: • Auto-tagging is on but cost data is not applied (learn more) • There is a redirect in the UR • The gclid parameter is altered or dropped from the ad • Auto and manual tagging are being used at the same time • Manually tagged URLs are missing a value
Google Confidential and Proprietary
EXAMEN
Búsquen su nombre en la siguiente dirección para utilizar su voucher: http://goo.gl/mPj6G