GOOGLE AD FOR BUSINESSUpdated 1/2015

INTRODUCTION

KEY POINTS:

• 36,1+ millions VN netcitizen (42% VN population) with 92% Internet users using Google for searching.

• Google Partner Site take cover 80% VN Ad inventory.

OPPORTUNITIES:

• Advertisers can utilize this to target internet users

• Large advertising inventory

TABLE OF CONTENTS

AD PRODUCTS

TARGETING

BIDDING MODELS

HOW TO OPIMIZE

CASE STUDY

PROMOTION TYPES DAY PARTING TARGETING TOOL USE

Promote Website For Relevance

Searching

Desktop Paid SearchMobile Paid SearchDynamic Search Ad

Yes Keyword TargetingGoogle

Adwords/ Keyword Planner

Re-targeting

DESKTOP NEWSFEED MOBLIE NEWSFEED

SEM

PROMOTION TYPES DAY PARTING TARGETING CHOSE WHO SEE BANNER TOOL USE

Promote Website

Desktop AdVideo Ad

Engagement AdMobile Ad

YesKeyword

Interest/Topic Placement

By AgeBy GenderBy Location

Google Adwords /

Display BannerRe-targeting

GDN

DESKTOP MOBLIE

PROMOTION TYPES DAY PARTING TARGETING CHOSE WHO SEE BANNER Tool Use

Promote Video

In stream true view

In search displayIn display

NoKeyword TargetingInterest Targeting

Topic Targeting

By AgeBy GenderBy Location

Google Adwords /Display Banner

Re-targeting

IN STREAM TRUE VIEW

YOUTUBE AD

IN SEARCH DISPLAY

PROMOTION TYPE DAY PARTING TARGETING CHOSE WHO SEE

BANNER TOOL USE

Promote Brand Promotion N/A No

Keyword TargetingInterest Targeting

Placement TargetingJob Targeting

By AgeBy Gender

GSP Account By Google

(min 5,000$)

GSP

GSP

BRAND PROMOTION

PROMOTION TYPE DAY PARTING TARGETING CHOSE WHO SEE

BANNER TOOL USE

Promote App Install Mobile Ad No

Placement TargetingDevice TargetingMobile Publshers

TargetingIOS/Anroid Targeting

By AgeBy Gender Google Abmo

ADMOB – GOOGLE MOBILE ADNETWORK

GOOGLE APP PARTNER

TABLE OF CONTENTS

AD PRODUCTS

TARGETING

BIDDING MODELS

HOW TO OPIMIZE

CASE STUDY

TARGETING METHODs

KEYWORD (CONTEXTUAL) PLACEMENT

TOPIC INTEREST

RE-TARGETINGWHO VISITED/VIEWED

LOCATIONAGE

GENDER

KEYWORD TARGETING

BROAD KEYWORDSExample: formal footwear

Also matches: formal footwear, evening footwear, etc

MODIFIED BROADExample: +formal +shoes

Also matches: formal shoes, formal evening shoes

PHASE KEYWORDSExample: “formal shoes”

Also matches: black formal shoes, formal shoes for men

EXACT KEYWORDSExample: [formal shoes]matches: formal shoes

PLACEMENT TARGETING

Setting Your Ads Relevance With Website Content To Targeting Relevance Audience

TOPIC TARGETING

Setting Your Ads Relevance With Targeting Relevance Audience By Their Topic

INTEREST TARGETING

Setting Your Ads Relevance With Targeting Relevance Audience By Their Interest

RE - TARGETING

Setting Your Ads RE-TARGETING Who Visited/Viewed Your Website/Video To Engage Them Again

TABLE OF CONTENTS

AD PRODUCTs

TARGETING

BIDDING MODELs

HOW TO OPIMIZE

CASE STUDY

COST MODELs

CPM(Cost Per Impression)

CPC(Cost Per Clicks)

CPE(Cost Per Engagement)

Google charged for per 1000 ad impression

CPA(Cost Per Action)

Google charged for per clicks to site

Google charged for per engagement ( Engagement for rich media expandable ad)

Google charged for per action on website

CPV(Cost Per Views) Youtube charged for per views to video

TABLE OF CONTENTS

AD PRODUCTs

TARGETING

BIDDING MODELs

HOW TO OPIMIZE

CASE STUDY

OPTIMIZE

Right ADs Right Audience

relevance

HIGH TRAFFIC AND GOOD PERFORMANCE

TABLE OF CONTENTS

AD PRODUCTs

TARGETING

BIDDING MODELs

HOW TO OPIMIZE

CASE STUDY

CASE STUDY - YOUTUBE

Campaign: Dung 1 Ngay De Yeu 2/2014Duration: 2 weeksKPI: 50,000 ViewsDelivery: 106,000 ViewsReach: 202%

CASE STUDY - GDN

Campaign: Fast iBanking Aug 2014Duration: 4 weeksKPI: 16,500 ClicksDelivery: 21,108 ClicksReach: 123%

THANK YOU

Contact Your Digital Consultant: vupfc88@gmail.com Phone: 093 27 55778