GOOD VS. GREAT DESIGN

CAMERONMOLL.COM @CAMERONMOLL

youtube.com/watch?v=q-RLqLx1iYI

embracethis.co.uk

Do we really need a simple definition of design or should we accept that design

is too complex a matter to be summarised in less than a book?

“”

BRYAN LAWSON, HOW DESIGNERS THINK

morenewmath.com/69/modern-art/

MODERN ART I COULDDO THAT

YEAH, BUTYOU DIDN’T= +

...solicits strong emotional response

...justifies its creation

...inspires other designers

“GREAT” DESIGN

NECESSITY VS. PASSION

I

Nothing great in the world has ever been accomplished without passion.“ ”

CHRISTIAN FRIEDRICH HEBBEL

CSS MASTERYdrp.ly/129B4R

MOBILE WEB DESIGNmobilewebbook.com

TYPE CITYveer.com/ideas/typecity/

SALT LAKE POSTERdrp.ly/18ZF6R

LIBRO DIM. GIOVAMBATTISTA PALATINOarchive.org/stream/librodimgiovamba00pala

philco!man.com/cameron-moll-colosseo-ipad-martian-giveaway.html

MY CANON 7D SETUPflic.kr/p/7FFcrV

colosseotype.com

LESSON IN A TWEET

Satisfy your passions, whether on the clock or off.

STARTER VS. FINISHER

II

EUSTRESS“YOO-STRESS”

wikipedia.org/wiki/Eustress

More powerful than the obstacles around us are the obstacles within us.

The most potent forces that kill off new ideas are our own limitations.

“”

SCOTT BELSKY, MAKING IDEAS HAPPEN

TEUXDEUXteuxdeux.com

ANXIETYanxietyapp.com

NETVIBESnetvibes.com

SORTED FOR IPADdrp.ly/18NxeE

LESSON IN A TWEET

Be a finisher. The world has enough starters.

REDUCTION VS. ORGANIZATION

III

simplicity“ ”

The simplest way to achieve simplicity is through thoughtful reduction.“ ”

JOHN MAEDA, THE LAWS OF SIMPLICITY

AIRBUS A380drp.ly/122a52

Aoccdrnig to rscheearch at Cmabrigde

uinervtisy, it deosn't mttaer waht oredr

the ltteers in a wrod are, the olny

iprmoetnt tihng is taht the frist and

lsat ltteres are at the rghit pclae. The

rset can be a tatol mses and you can

sitll raed it wouthit a porbelm. Tihs is

bcuseae we do not raed ervey lteter by

it slef but the wrod as a wlohe.

mrc-cbu.cam.ac.uk/people/matt.davis/Cmabrigde/

v

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Cameron Moll commented on the message:

Visual hierarchy is the art of managing, not eliminating

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs. Great Design.

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Re: Visual hierarchy is the art of managing, not eliminating

Cameron Moll said:

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs. Great Design.

Stop receiving emails when comments are posted to this message

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Project: Acme Sprint Phase 1 CreativeCompany: Acme Industries LLC

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Cameron Moll commented on the message:

Visual hierarchy is the art of managing, not eliminating

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs. Great Design.

Reply ABOVE THIS LINE to add a comment to this message

Message posted to Acme Sprint Phase 1 Creative (Acme Industries LLC)

Re: Visual hierarchy is the art of managing, not eliminating

Cameron Moll said:

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs. Great Design.

Stop receiving emails when comments are posted to this message

LESSON IN A TWEET

Great hierarchy isn’t always achieved by eliminating complexity, but by managing it.

INFLUENCE VS. INSPIRATION

IV

INFLUENCE IS BORROWED.

LOGOPONDlogopond.com

THE DIELINEthedieline.com

CSS MANIAcssmania.com

NOTE & POINTnoteandpoint.com

CSS IPHONEcssiphone.com

FIRST & 20firstand20.com

HTML5 GALLERYhtml5gallery.com

PRINT FANCYprintfancy.com

DRIBBBLEdribbble.com

INSPIRATION IS EARNED.

jonrawlinson.com

V-LOCKyankodesign.com/2010/04/21/never-miss-the-key-hole/

JOHN, PAUL, GEORGE & BENamazon.com/reader/0786848936

HENNESSEY VENOM GThennesseyperformance.com

RAINBOW IN YOUR HANDmasa-ka.com/html/rainbow.html

IRETROPHONE BASEun.cr/289

DODO CASEdodocase.com

INFLUENCE happens when you’re looking for it.

INSPIRATION happens when you’re not.

...is different for everyone

...can’t be scheduled

...is elusive

INSPIRATION

It’s different for everyone.“ ”Then don’t worry about what works for

them. Find out what works for you.

ted.com/talks/stefan_sagmeister_the_power_of_time_o!.html

vimeo.com/9084072

MICHAEL BIERUT

It can’t be scheduled.“ ”Then create opportunities to increase your

chances for inspiration.

“Whoever sheds the blood of man by man shall his blood be shed.”

“Whoever sheds the blood of man by man shall his blood be shed.”

A B C

C’ B’ A’

Fallen.In silence we ponderMomentarily.Years fail to wash awayMemories that stain the walls of yesterday.What are !ey but those we revere?Indelible is the painYet greater is the courageOf those who gave the incalculable bequest.What are we but guardians of the legacy now ours?Written in our hearts the memoriesIn perpetuity remain.ForeverWill the FallenStand.

Fallen.In silence we ponderMomentarily.Years fail to wash awayMemories that stain the walls of yesterday.What are !ey but those we revere?Indelible is the painYet greater is the courageOf those who gave the incalculable bequest.What are we but guardians of the legacy now ours?Written in our hearts the memoriesIn perpetuity remain.ForeverWill the FallenStand.

POSTURE

TIME

PERPETUANCE

RECOLLECTION

CENTRAL THEME

POSTURE

TIME

PERPETUANCE

RECOLLECTION

Instinct … is largely memory in disguise. It works quite well when it is trained,

and poorly otherwise.“

”ROBERT BRINGHURST,

THE ELEMENTS OF TYPOGRAPHIC STYLE

drp.ly/18Iwaf

It’s elusive.“ ”Then have a plan to capture it.

EDWARD TUFTE GRAPH PAPERedwardtufte.com/tufte/posters

IPAD SKETCHBOOKpixelpads.com

MOLESKINEmoleskine.com

FIELD NOTES MEMO BOOKfieldnotesbrand.com

EPSON WORKFORCE 1100drp.ly/126g!

YAFA POQUITO PENyafa.com/yafapen/Poquito.html

VICTORINOX WALLETswissarmy.com

+

Screen: Simplenote

simplenoteapp.com

LESSON IN A TWEET

Influence is borrowed, inspiration is earned. Create opportunities to earn it, and have a plan to capture it.

CREATIVE DRIVE VS. CREATIVE PAUSE

V

NASAIMAGES.COM

WHEN WE LEFT EARTHdrp.ly/11es7z (iTunes)

AEROSPACE AMERICAdrp.ly/11eu2d (PDF)

The shift from being fully engaged in a creative activity to being passively engaged (or disengaged altogether).

CREATIVE PAUSE

BEDZ GALLERIE MARBELLA

BUSSHEER AWESOMENESS

BATHBOSSINI AQUAVOLO

Distractions are minimized

Body is engaged in monotony, mind is free

Environment is changed

SHOWERING AS A CREATIVE MODEL

DIVE SLATEscuba.com

LESSON IN A TWEET

Schedule deliberate pauses from work that free the mind and invite new thinking. Capture what comes of it.

SOLUTIONS VS. PROBLEMS

VI

WENGER GIANT KNIFEwengerna.com/giant-knife-16999

IPHONE-TO-IPAD CONVERSIONdrp.ly/10f94S

drp.ly/11SOfr

iCATdrp.ly/18IB71

FANNYCATdrp.ly/18IFm

TIM BROWNdrp.ly/108g69

LESSON IN A TWEET

The solution you create is only as strong as the problem you've defined.

DON’T STOP BELIEVIN’

VII

LESSON IN A TWEET

“What did you leave on your desk today?” —Laurie Makela

THANKS.

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