Consumers  care  about  what  their  brands  are  doing  

“When  quality  and  price  are  the  same,  Social  Purpose  is  the  most  important  purchasing  trigger”  

Edelman Good Purpose Study

Consumers  want  their  companies  to  .  .  .  

And brands do give back. . . Companies gave $17.57 billion, but this represents only 5% of the total $350 billion given to charities in 2011

Too  few  people  are  aware  of  the  philanthropic  efforts  by  brands      Limi7ng  their  opportunity  to  do  more.  .  .      

But, what if corporate sponsors could get a marketing return on their philanthropic giving?

GoodChi  is  an  easy  to  use  cause  marke@ng  plaAorm  designed  to  connect  the  good  that  brands  do  with  their  consumers  

 GoodChi  is  here  to  help  bridge  this  problem…  

GoodChi  lets  people  use  their  social  ac@vity  for  good.  Each  @me  people  like  a  page,  make  a  comment,  post  a  picture,  watch  a  video,  share  a  link  or  Tweet,    brands  make  a  one-­‐cent  contribu@on  to  a  charity  of  the  person’s  choice  

How  It  Works:  Users  log  on  to  GoodChi  and  select  a  brand  they’re  passionate  about  to  sponsor  their  favorite  cause  

How  It  Works:  Now  a  user’s  social  media  life  across  different  networks  drives  contribu@ons  funded  by  their  brand  

Users  get  a  custom  branded  landing  page  to  track  their  earnings  while  showcasing  a  brand’s  philanthropic  giving    Brands  gets  to  form  ac@va@on  partnerships  with  this  highly  recep@ve  audience  (they  chose  you)  through  customized  content,  marke@ng  and  incen@ves  

And  seAng  up  and  tracking  new  causes  and  sponsors  is  easy.  Fill  out  your  info,  upload  your  pictures,  and  GoodChi  builds  the  page  for  you  

GoodChi  creates  a  marketplace  for  brands  and  causes  to  connect  and  create  point-­‐to-­‐point  rela7onships  

Opportuni@es  exists  to  supercharge  brands’  global  ci@zenship  exposure  by  leveraging  GoodChi’s  plaAorm  in  partnership  with  celebri@es,  like  Madonna,  heavily  involved  in  philanthropy  

A  partnership  between  celebri@es  and  brands  can  propel  causes  they’re  involved  with  to  reach  greater  heights.  

GoodChi  can  provide  the  social  media  plaAorm  to  connect  celebri@es’  audiences  to  causes  funded  by  brands  

They  can  rally  their  large  and  ac@ve  fan  base  to  help  generate  social  ac@vity,  driving  more  contribu@ons  and  awareness  to  causes  supported  by  brands  

Brands  gets  to  sponsor  the  social  media  ac@vi@es  of  individuals,  who  have  chosen  them,  crea@ng  powerful  brand  evangelists  across  their  social  graph.