Post on 25-Jun-2015
CHALLENGES OPPORTUNITIESbull Optimize OLTP system performance ndash
offload all query activitybull Reduce TCO via platform changes and
segment ldquolookersrdquo from ldquobookersrdquobull Handle growing data volumes and
support heterogeneous systems over life-cycle of Air Travel Shopping Engine (ATSE)
bull Maintain data integrity across all systems
GoldenGate PROVIDESbull Supports 16TB of data movement per day
to read-only serversbull Sourcendash Oracle 10g | Target ndash MySQLbull Current plans to migrate to Oracle 11g on
both source and target
RESULTSbull 80 TCO Reduction ndash Millions $$ saved
COMPANY OVERVIEWA world leader in the travel marketplace Sabre Holdings merchandises and retails travel products and provides distribution and technology solutions for the travel industry
Query Offloading Case StudyQuery Offloading Saves Millions $
ldquoBookers vs Lookersrdquo
COMPANY OVERVIEWResearch In Motion (RIM) is a leading designer manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market
CHALLENGES OPPORTUNITIESbull Experiencing exponent growth and
stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull Maintain continuous availably of critical data across all global data centers (4) for manufacturing plants
bull All plants see same data and can move devices based on regional demand
GoldenGate PROVIDESbull Active-Active configuration provides same data
across worldwide plantsbull Improved system performance amp response
timesbull Zero downtime DB migration to new version
using phased approach
RESULTSbull All of manufacturing from VP to engineer on
plant floor can access most up to date info
Continuous Availability Case StudyHigh Availability of Manufacturing Application Meets Stringent SLAs
Continuous Availability Use Case24x7 Fraud Detection amp Payment Processing for Blue-Chip Retailers
COMPANY OVERVIEWRetail Decisions (ReD) is a payment card issuer and a world leader in card fraud prevention and payment processing A specialist supplier to the payments industry worldwide Its blue-chip international clients come from the global telecommunications retail travel petroleum banking and the broader e-commerce sectors
CHALLENGES OPPORTUNITIESTypical Service Level Agreements dictate
9995 availability amp aggressive sub-second average response timesMust ensure quick massive scalabilityHigh cost of downtime -- ReDrsquos clients lose millions of dollars per hourGlobal clients data centers on 4 continents
Oracle PROVIDESFraud Detection (ReDShield) using Oracle 9i and 10g databasesUS Payment Processing system using SQL Server databases ndash also supports data access for Web apps and Reporting
RESULTSldquoLightning Fastrdquo implementationTime to recover ZERO minutesReduced database license amp infrastructure costs
We needed a mega-scalable architecture capable of handling increasing e-commerce traffic while meeting our customers stringent SLAsrdquo - Chris Uriarte CTO
4
Continuous Availability Use CaseDuring Siebel Upgrade amp Database Migration
COMPANY OVERVIEWHSN is an interactive lifestyle network and retail destination offering a curatedassortment of exclusive products combined with top brand names HSN incorporates experts entertainment inspiration solutions tips and ideas to provide an entirely unique shopping experience for its customers
CHALLENGES OPPORTUNITIESEliminate downtime during major Siebel
upgrade from version 62 to 80Additionally upgrade Oracle database 8i to
10g with no downtimeConduct a phased migration approach to
allow time for training amp testingMinimal business disruption
Oracle PROVIDESContinuous availability during major migration projectActive-Active configuration provided data synchronized across old amp new systemsProvided upgrade amp downgrade logic between old and new Siebel versions
RESULTSEnabled migration of 1500+ users to new systemReduced risk with live parallel running of both old and new
Zero downtime
No disruption to the business amp continuous order processing on mission critical system
5
CHALLENGES OPPORTUNITIESbull Maintain high quality customer service
in competitive market ndash reduce churnbull Centralize customer information for a
single view to support sales marketing support amp field service
bull Significantly reduce data latency in central data warehouse for all queries amp reports ndash edict for lt 15 minutes
GoldenGate PROVIDESbull Real-time data integration from Siebel CRM
on Oracle to central Teradata Warehousebull 1500 service agents log 600000 customer
calls pdaybull GoldenGate moves 150-200 million records
per day with 15 second latency
RESULTSbull Significantly reduced churn by 25bull All business units have access to real-time
business data
COMPANY OVERVIEWDIRECTV is a $17 billion provider of satellite-based television services DIRECTVrsquos 7500 employees operate the companyrsquos broadcast centers monitor satellites and deliver service to about 17 million US and over 5 million Latin American customers
Real Time Data Integration Case StudyBetter BI to Reduce Customer Churn
CHALLENGES OPPORTUNITIESBetter understand customer purchasing behaviorProvide timely information to support marketing merchandising amp operational decisionsImprove shopping database reliability amp uptime
Oracle PROVIDESSupport for high availability amp disaster tolerance across Oracle production sitesZero-downtime system migration and
upgradeEnable active data warehouse roll-out in 90 days with real-time data feedsComplements Oracle Data Integrator for data transforms on target
RESULTSCustomer analysis now done in minutes rather than daysDashboard reports using real-time data for PampL amp customer profitabilityGoogle Adwords adjusted based on real-time data reportsRanked 4 in customer service by National
Retail Federation
COMPANY OVERVIEWOverstockcom is an online ldquocloseoutrdquoretailer offering high-quality brand-name merchandise including bed-and-bath goods home deacutecor kitchenware watches jewelry electronics and computers sporting goods apparel and designer accessories among other products at discount prices
Real-Time Business IntelligenceReal-Time Data and BI Enables Intra-Day Business Optimizations
7
Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service
COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services
CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM
network serving 60+ million cardholdersbull Provide customer with availability
anywhere via online POS branch and mobile banking
bull Detect and alert fraud activitybull Scale to mange growing data volumes
Monet PROVIDESbull Active-active replication across 4
geographically dispersed data centers and hot fail-over to central disaster recovery center
bull Enables ongoing system migrations and maintenance with no downtime
bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any
outage
RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active
configurationbull Handles growing data volumes - 1000+
transactions per secondbull Reduced risk and maintain high level of
customer satisfaction
Customer Case-StudyMarket Transparency with Real-time Data Access
COMPANY OVERVIEW Oracle PROVIDES
Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g
RESULTSReal-time transaction management
issue resolution and automated analysisBetter marketplace performance and lower cost of ownership
GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO
9
CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity
Offload all query and analysis from production system
Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues
The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system
10
GoldenGate for Healthcare
ehit_logo
ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo
- Jack Wolf CEO Emerging Health Information Technology
Key Partners
Key Customers
bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management
bull GoldenGate Providesbull Continuous availability of data that is a pre-
requisite to going completely electronicbull Real time data for intelligence in the
business of healthcare
bull Benefitsbull Protect patient data in the event of system
outages and other failuresbull Save time for health care providers by
delivering unified view of all current test results and patient history
bull Improve patient outcomes through safety analyses such as drug interaction analysis
bull business intelligence
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
COMPANY OVERVIEWResearch In Motion (RIM) is a leading designer manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market
CHALLENGES OPPORTUNITIESbull Experiencing exponent growth and
stringent carrier SLArsquos to meet growing demand for Blackberry devices
bull Maintain continuous availably of critical data across all global data centers (4) for manufacturing plants
bull All plants see same data and can move devices based on regional demand
GoldenGate PROVIDESbull Active-Active configuration provides same data
across worldwide plantsbull Improved system performance amp response
timesbull Zero downtime DB migration to new version
using phased approach
RESULTSbull All of manufacturing from VP to engineer on
plant floor can access most up to date info
Continuous Availability Case StudyHigh Availability of Manufacturing Application Meets Stringent SLAs
Continuous Availability Use Case24x7 Fraud Detection amp Payment Processing for Blue-Chip Retailers
COMPANY OVERVIEWRetail Decisions (ReD) is a payment card issuer and a world leader in card fraud prevention and payment processing A specialist supplier to the payments industry worldwide Its blue-chip international clients come from the global telecommunications retail travel petroleum banking and the broader e-commerce sectors
CHALLENGES OPPORTUNITIESTypical Service Level Agreements dictate
9995 availability amp aggressive sub-second average response timesMust ensure quick massive scalabilityHigh cost of downtime -- ReDrsquos clients lose millions of dollars per hourGlobal clients data centers on 4 continents
Oracle PROVIDESFraud Detection (ReDShield) using Oracle 9i and 10g databasesUS Payment Processing system using SQL Server databases ndash also supports data access for Web apps and Reporting
RESULTSldquoLightning Fastrdquo implementationTime to recover ZERO minutesReduced database license amp infrastructure costs
We needed a mega-scalable architecture capable of handling increasing e-commerce traffic while meeting our customers stringent SLAsrdquo - Chris Uriarte CTO
4
Continuous Availability Use CaseDuring Siebel Upgrade amp Database Migration
COMPANY OVERVIEWHSN is an interactive lifestyle network and retail destination offering a curatedassortment of exclusive products combined with top brand names HSN incorporates experts entertainment inspiration solutions tips and ideas to provide an entirely unique shopping experience for its customers
CHALLENGES OPPORTUNITIESEliminate downtime during major Siebel
upgrade from version 62 to 80Additionally upgrade Oracle database 8i to
10g with no downtimeConduct a phased migration approach to
allow time for training amp testingMinimal business disruption
Oracle PROVIDESContinuous availability during major migration projectActive-Active configuration provided data synchronized across old amp new systemsProvided upgrade amp downgrade logic between old and new Siebel versions
RESULTSEnabled migration of 1500+ users to new systemReduced risk with live parallel running of both old and new
Zero downtime
No disruption to the business amp continuous order processing on mission critical system
5
CHALLENGES OPPORTUNITIESbull Maintain high quality customer service
in competitive market ndash reduce churnbull Centralize customer information for a
single view to support sales marketing support amp field service
bull Significantly reduce data latency in central data warehouse for all queries amp reports ndash edict for lt 15 minutes
GoldenGate PROVIDESbull Real-time data integration from Siebel CRM
on Oracle to central Teradata Warehousebull 1500 service agents log 600000 customer
calls pdaybull GoldenGate moves 150-200 million records
per day with 15 second latency
RESULTSbull Significantly reduced churn by 25bull All business units have access to real-time
business data
COMPANY OVERVIEWDIRECTV is a $17 billion provider of satellite-based television services DIRECTVrsquos 7500 employees operate the companyrsquos broadcast centers monitor satellites and deliver service to about 17 million US and over 5 million Latin American customers
Real Time Data Integration Case StudyBetter BI to Reduce Customer Churn
CHALLENGES OPPORTUNITIESBetter understand customer purchasing behaviorProvide timely information to support marketing merchandising amp operational decisionsImprove shopping database reliability amp uptime
Oracle PROVIDESSupport for high availability amp disaster tolerance across Oracle production sitesZero-downtime system migration and
upgradeEnable active data warehouse roll-out in 90 days with real-time data feedsComplements Oracle Data Integrator for data transforms on target
RESULTSCustomer analysis now done in minutes rather than daysDashboard reports using real-time data for PampL amp customer profitabilityGoogle Adwords adjusted based on real-time data reportsRanked 4 in customer service by National
Retail Federation
COMPANY OVERVIEWOverstockcom is an online ldquocloseoutrdquoretailer offering high-quality brand-name merchandise including bed-and-bath goods home deacutecor kitchenware watches jewelry electronics and computers sporting goods apparel and designer accessories among other products at discount prices
Real-Time Business IntelligenceReal-Time Data and BI Enables Intra-Day Business Optimizations
7
Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service
COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services
CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM
network serving 60+ million cardholdersbull Provide customer with availability
anywhere via online POS branch and mobile banking
bull Detect and alert fraud activitybull Scale to mange growing data volumes
Monet PROVIDESbull Active-active replication across 4
geographically dispersed data centers and hot fail-over to central disaster recovery center
bull Enables ongoing system migrations and maintenance with no downtime
bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any
outage
RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active
configurationbull Handles growing data volumes - 1000+
transactions per secondbull Reduced risk and maintain high level of
customer satisfaction
Customer Case-StudyMarket Transparency with Real-time Data Access
COMPANY OVERVIEW Oracle PROVIDES
Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g
RESULTSReal-time transaction management
issue resolution and automated analysisBetter marketplace performance and lower cost of ownership
GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO
9
CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity
Offload all query and analysis from production system
Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues
The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system
10
GoldenGate for Healthcare
ehit_logo
ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo
- Jack Wolf CEO Emerging Health Information Technology
Key Partners
Key Customers
bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management
bull GoldenGate Providesbull Continuous availability of data that is a pre-
requisite to going completely electronicbull Real time data for intelligence in the
business of healthcare
bull Benefitsbull Protect patient data in the event of system
outages and other failuresbull Save time for health care providers by
delivering unified view of all current test results and patient history
bull Improve patient outcomes through safety analyses such as drug interaction analysis
bull business intelligence
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
Continuous Availability Use Case24x7 Fraud Detection amp Payment Processing for Blue-Chip Retailers
COMPANY OVERVIEWRetail Decisions (ReD) is a payment card issuer and a world leader in card fraud prevention and payment processing A specialist supplier to the payments industry worldwide Its blue-chip international clients come from the global telecommunications retail travel petroleum banking and the broader e-commerce sectors
CHALLENGES OPPORTUNITIESTypical Service Level Agreements dictate
9995 availability amp aggressive sub-second average response timesMust ensure quick massive scalabilityHigh cost of downtime -- ReDrsquos clients lose millions of dollars per hourGlobal clients data centers on 4 continents
Oracle PROVIDESFraud Detection (ReDShield) using Oracle 9i and 10g databasesUS Payment Processing system using SQL Server databases ndash also supports data access for Web apps and Reporting
RESULTSldquoLightning Fastrdquo implementationTime to recover ZERO minutesReduced database license amp infrastructure costs
We needed a mega-scalable architecture capable of handling increasing e-commerce traffic while meeting our customers stringent SLAsrdquo - Chris Uriarte CTO
4
Continuous Availability Use CaseDuring Siebel Upgrade amp Database Migration
COMPANY OVERVIEWHSN is an interactive lifestyle network and retail destination offering a curatedassortment of exclusive products combined with top brand names HSN incorporates experts entertainment inspiration solutions tips and ideas to provide an entirely unique shopping experience for its customers
CHALLENGES OPPORTUNITIESEliminate downtime during major Siebel
upgrade from version 62 to 80Additionally upgrade Oracle database 8i to
10g with no downtimeConduct a phased migration approach to
allow time for training amp testingMinimal business disruption
Oracle PROVIDESContinuous availability during major migration projectActive-Active configuration provided data synchronized across old amp new systemsProvided upgrade amp downgrade logic between old and new Siebel versions
RESULTSEnabled migration of 1500+ users to new systemReduced risk with live parallel running of both old and new
Zero downtime
No disruption to the business amp continuous order processing on mission critical system
5
CHALLENGES OPPORTUNITIESbull Maintain high quality customer service
in competitive market ndash reduce churnbull Centralize customer information for a
single view to support sales marketing support amp field service
bull Significantly reduce data latency in central data warehouse for all queries amp reports ndash edict for lt 15 minutes
GoldenGate PROVIDESbull Real-time data integration from Siebel CRM
on Oracle to central Teradata Warehousebull 1500 service agents log 600000 customer
calls pdaybull GoldenGate moves 150-200 million records
per day with 15 second latency
RESULTSbull Significantly reduced churn by 25bull All business units have access to real-time
business data
COMPANY OVERVIEWDIRECTV is a $17 billion provider of satellite-based television services DIRECTVrsquos 7500 employees operate the companyrsquos broadcast centers monitor satellites and deliver service to about 17 million US and over 5 million Latin American customers
Real Time Data Integration Case StudyBetter BI to Reduce Customer Churn
CHALLENGES OPPORTUNITIESBetter understand customer purchasing behaviorProvide timely information to support marketing merchandising amp operational decisionsImprove shopping database reliability amp uptime
Oracle PROVIDESSupport for high availability amp disaster tolerance across Oracle production sitesZero-downtime system migration and
upgradeEnable active data warehouse roll-out in 90 days with real-time data feedsComplements Oracle Data Integrator for data transforms on target
RESULTSCustomer analysis now done in minutes rather than daysDashboard reports using real-time data for PampL amp customer profitabilityGoogle Adwords adjusted based on real-time data reportsRanked 4 in customer service by National
Retail Federation
COMPANY OVERVIEWOverstockcom is an online ldquocloseoutrdquoretailer offering high-quality brand-name merchandise including bed-and-bath goods home deacutecor kitchenware watches jewelry electronics and computers sporting goods apparel and designer accessories among other products at discount prices
Real-Time Business IntelligenceReal-Time Data and BI Enables Intra-Day Business Optimizations
7
Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service
COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services
CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM
network serving 60+ million cardholdersbull Provide customer with availability
anywhere via online POS branch and mobile banking
bull Detect and alert fraud activitybull Scale to mange growing data volumes
Monet PROVIDESbull Active-active replication across 4
geographically dispersed data centers and hot fail-over to central disaster recovery center
bull Enables ongoing system migrations and maintenance with no downtime
bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any
outage
RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active
configurationbull Handles growing data volumes - 1000+
transactions per secondbull Reduced risk and maintain high level of
customer satisfaction
Customer Case-StudyMarket Transparency with Real-time Data Access
COMPANY OVERVIEW Oracle PROVIDES
Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g
RESULTSReal-time transaction management
issue resolution and automated analysisBetter marketplace performance and lower cost of ownership
GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO
9
CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity
Offload all query and analysis from production system
Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues
The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system
10
GoldenGate for Healthcare
ehit_logo
ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo
- Jack Wolf CEO Emerging Health Information Technology
Key Partners
Key Customers
bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management
bull GoldenGate Providesbull Continuous availability of data that is a pre-
requisite to going completely electronicbull Real time data for intelligence in the
business of healthcare
bull Benefitsbull Protect patient data in the event of system
outages and other failuresbull Save time for health care providers by
delivering unified view of all current test results and patient history
bull Improve patient outcomes through safety analyses such as drug interaction analysis
bull business intelligence
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
Continuous Availability Use CaseDuring Siebel Upgrade amp Database Migration
COMPANY OVERVIEWHSN is an interactive lifestyle network and retail destination offering a curatedassortment of exclusive products combined with top brand names HSN incorporates experts entertainment inspiration solutions tips and ideas to provide an entirely unique shopping experience for its customers
CHALLENGES OPPORTUNITIESEliminate downtime during major Siebel
upgrade from version 62 to 80Additionally upgrade Oracle database 8i to
10g with no downtimeConduct a phased migration approach to
allow time for training amp testingMinimal business disruption
Oracle PROVIDESContinuous availability during major migration projectActive-Active configuration provided data synchronized across old amp new systemsProvided upgrade amp downgrade logic between old and new Siebel versions
RESULTSEnabled migration of 1500+ users to new systemReduced risk with live parallel running of both old and new
Zero downtime
No disruption to the business amp continuous order processing on mission critical system
5
CHALLENGES OPPORTUNITIESbull Maintain high quality customer service
in competitive market ndash reduce churnbull Centralize customer information for a
single view to support sales marketing support amp field service
bull Significantly reduce data latency in central data warehouse for all queries amp reports ndash edict for lt 15 minutes
GoldenGate PROVIDESbull Real-time data integration from Siebel CRM
on Oracle to central Teradata Warehousebull 1500 service agents log 600000 customer
calls pdaybull GoldenGate moves 150-200 million records
per day with 15 second latency
RESULTSbull Significantly reduced churn by 25bull All business units have access to real-time
business data
COMPANY OVERVIEWDIRECTV is a $17 billion provider of satellite-based television services DIRECTVrsquos 7500 employees operate the companyrsquos broadcast centers monitor satellites and deliver service to about 17 million US and over 5 million Latin American customers
Real Time Data Integration Case StudyBetter BI to Reduce Customer Churn
CHALLENGES OPPORTUNITIESBetter understand customer purchasing behaviorProvide timely information to support marketing merchandising amp operational decisionsImprove shopping database reliability amp uptime
Oracle PROVIDESSupport for high availability amp disaster tolerance across Oracle production sitesZero-downtime system migration and
upgradeEnable active data warehouse roll-out in 90 days with real-time data feedsComplements Oracle Data Integrator for data transforms on target
RESULTSCustomer analysis now done in minutes rather than daysDashboard reports using real-time data for PampL amp customer profitabilityGoogle Adwords adjusted based on real-time data reportsRanked 4 in customer service by National
Retail Federation
COMPANY OVERVIEWOverstockcom is an online ldquocloseoutrdquoretailer offering high-quality brand-name merchandise including bed-and-bath goods home deacutecor kitchenware watches jewelry electronics and computers sporting goods apparel and designer accessories among other products at discount prices
Real-Time Business IntelligenceReal-Time Data and BI Enables Intra-Day Business Optimizations
7
Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service
COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services
CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM
network serving 60+ million cardholdersbull Provide customer with availability
anywhere via online POS branch and mobile banking
bull Detect and alert fraud activitybull Scale to mange growing data volumes
Monet PROVIDESbull Active-active replication across 4
geographically dispersed data centers and hot fail-over to central disaster recovery center
bull Enables ongoing system migrations and maintenance with no downtime
bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any
outage
RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active
configurationbull Handles growing data volumes - 1000+
transactions per secondbull Reduced risk and maintain high level of
customer satisfaction
Customer Case-StudyMarket Transparency with Real-time Data Access
COMPANY OVERVIEW Oracle PROVIDES
Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g
RESULTSReal-time transaction management
issue resolution and automated analysisBetter marketplace performance and lower cost of ownership
GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO
9
CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity
Offload all query and analysis from production system
Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues
The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system
10
GoldenGate for Healthcare
ehit_logo
ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo
- Jack Wolf CEO Emerging Health Information Technology
Key Partners
Key Customers
bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management
bull GoldenGate Providesbull Continuous availability of data that is a pre-
requisite to going completely electronicbull Real time data for intelligence in the
business of healthcare
bull Benefitsbull Protect patient data in the event of system
outages and other failuresbull Save time for health care providers by
delivering unified view of all current test results and patient history
bull Improve patient outcomes through safety analyses such as drug interaction analysis
bull business intelligence
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
CHALLENGES OPPORTUNITIESbull Maintain high quality customer service
in competitive market ndash reduce churnbull Centralize customer information for a
single view to support sales marketing support amp field service
bull Significantly reduce data latency in central data warehouse for all queries amp reports ndash edict for lt 15 minutes
GoldenGate PROVIDESbull Real-time data integration from Siebel CRM
on Oracle to central Teradata Warehousebull 1500 service agents log 600000 customer
calls pdaybull GoldenGate moves 150-200 million records
per day with 15 second latency
RESULTSbull Significantly reduced churn by 25bull All business units have access to real-time
business data
COMPANY OVERVIEWDIRECTV is a $17 billion provider of satellite-based television services DIRECTVrsquos 7500 employees operate the companyrsquos broadcast centers monitor satellites and deliver service to about 17 million US and over 5 million Latin American customers
Real Time Data Integration Case StudyBetter BI to Reduce Customer Churn
CHALLENGES OPPORTUNITIESBetter understand customer purchasing behaviorProvide timely information to support marketing merchandising amp operational decisionsImprove shopping database reliability amp uptime
Oracle PROVIDESSupport for high availability amp disaster tolerance across Oracle production sitesZero-downtime system migration and
upgradeEnable active data warehouse roll-out in 90 days with real-time data feedsComplements Oracle Data Integrator for data transforms on target
RESULTSCustomer analysis now done in minutes rather than daysDashboard reports using real-time data for PampL amp customer profitabilityGoogle Adwords adjusted based on real-time data reportsRanked 4 in customer service by National
Retail Federation
COMPANY OVERVIEWOverstockcom is an online ldquocloseoutrdquoretailer offering high-quality brand-name merchandise including bed-and-bath goods home deacutecor kitchenware watches jewelry electronics and computers sporting goods apparel and designer accessories among other products at discount prices
Real-Time Business IntelligenceReal-Time Data and BI Enables Intra-Day Business Optimizations
7
Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service
COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services
CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM
network serving 60+ million cardholdersbull Provide customer with availability
anywhere via online POS branch and mobile banking
bull Detect and alert fraud activitybull Scale to mange growing data volumes
Monet PROVIDESbull Active-active replication across 4
geographically dispersed data centers and hot fail-over to central disaster recovery center
bull Enables ongoing system migrations and maintenance with no downtime
bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any
outage
RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active
configurationbull Handles growing data volumes - 1000+
transactions per secondbull Reduced risk and maintain high level of
customer satisfaction
Customer Case-StudyMarket Transparency with Real-time Data Access
COMPANY OVERVIEW Oracle PROVIDES
Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g
RESULTSReal-time transaction management
issue resolution and automated analysisBetter marketplace performance and lower cost of ownership
GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO
9
CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity
Offload all query and analysis from production system
Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues
The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system
10
GoldenGate for Healthcare
ehit_logo
ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo
- Jack Wolf CEO Emerging Health Information Technology
Key Partners
Key Customers
bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management
bull GoldenGate Providesbull Continuous availability of data that is a pre-
requisite to going completely electronicbull Real time data for intelligence in the
business of healthcare
bull Benefitsbull Protect patient data in the event of system
outages and other failuresbull Save time for health care providers by
delivering unified view of all current test results and patient history
bull Improve patient outcomes through safety analyses such as drug interaction analysis
bull business intelligence
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
CHALLENGES OPPORTUNITIESBetter understand customer purchasing behaviorProvide timely information to support marketing merchandising amp operational decisionsImprove shopping database reliability amp uptime
Oracle PROVIDESSupport for high availability amp disaster tolerance across Oracle production sitesZero-downtime system migration and
upgradeEnable active data warehouse roll-out in 90 days with real-time data feedsComplements Oracle Data Integrator for data transforms on target
RESULTSCustomer analysis now done in minutes rather than daysDashboard reports using real-time data for PampL amp customer profitabilityGoogle Adwords adjusted based on real-time data reportsRanked 4 in customer service by National
Retail Federation
COMPANY OVERVIEWOverstockcom is an online ldquocloseoutrdquoretailer offering high-quality brand-name merchandise including bed-and-bath goods home deacutecor kitchenware watches jewelry electronics and computers sporting goods apparel and designer accessories among other products at discount prices
Real-Time Business IntelligenceReal-Time Data and BI Enables Intra-Day Business Optimizations
7
Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service
COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services
CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM
network serving 60+ million cardholdersbull Provide customer with availability
anywhere via online POS branch and mobile banking
bull Detect and alert fraud activitybull Scale to mange growing data volumes
Monet PROVIDESbull Active-active replication across 4
geographically dispersed data centers and hot fail-over to central disaster recovery center
bull Enables ongoing system migrations and maintenance with no downtime
bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any
outage
RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active
configurationbull Handles growing data volumes - 1000+
transactions per secondbull Reduced risk and maintain high level of
customer satisfaction
Customer Case-StudyMarket Transparency with Real-time Data Access
COMPANY OVERVIEW Oracle PROVIDES
Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g
RESULTSReal-time transaction management
issue resolution and automated analysisBetter marketplace performance and lower cost of ownership
GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO
9
CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity
Offload all query and analysis from production system
Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues
The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system
10
GoldenGate for Healthcare
ehit_logo
ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo
- Jack Wolf CEO Emerging Health Information Technology
Key Partners
Key Customers
bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management
bull GoldenGate Providesbull Continuous availability of data that is a pre-
requisite to going completely electronicbull Real time data for intelligence in the
business of healthcare
bull Benefitsbull Protect patient data in the event of system
outages and other failuresbull Save time for health care providers by
delivering unified view of all current test results and patient history
bull Improve patient outcomes through safety analyses such as drug interaction analysis
bull business intelligence
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service
COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services
CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM
network serving 60+ million cardholdersbull Provide customer with availability
anywhere via online POS branch and mobile banking
bull Detect and alert fraud activitybull Scale to mange growing data volumes
Monet PROVIDESbull Active-active replication across 4
geographically dispersed data centers and hot fail-over to central disaster recovery center
bull Enables ongoing system migrations and maintenance with no downtime
bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any
outage
RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active
configurationbull Handles growing data volumes - 1000+
transactions per secondbull Reduced risk and maintain high level of
customer satisfaction
Customer Case-StudyMarket Transparency with Real-time Data Access
COMPANY OVERVIEW Oracle PROVIDES
Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g
RESULTSReal-time transaction management
issue resolution and automated analysisBetter marketplace performance and lower cost of ownership
GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO
9
CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity
Offload all query and analysis from production system
Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues
The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system
10
GoldenGate for Healthcare
ehit_logo
ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo
- Jack Wolf CEO Emerging Health Information Technology
Key Partners
Key Customers
bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management
bull GoldenGate Providesbull Continuous availability of data that is a pre-
requisite to going completely electronicbull Real time data for intelligence in the
business of healthcare
bull Benefitsbull Protect patient data in the event of system
outages and other failuresbull Save time for health care providers by
delivering unified view of all current test results and patient history
bull Improve patient outcomes through safety analyses such as drug interaction analysis
bull business intelligence
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
Customer Case-StudyMarket Transparency with Real-time Data Access
COMPANY OVERVIEW Oracle PROVIDES
Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g
RESULTSReal-time transaction management
issue resolution and automated analysisBetter marketplace performance and lower cost of ownership
GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO
9
CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity
Offload all query and analysis from production system
Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues
The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system
10
GoldenGate for Healthcare
ehit_logo
ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo
- Jack Wolf CEO Emerging Health Information Technology
Key Partners
Key Customers
bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management
bull GoldenGate Providesbull Continuous availability of data that is a pre-
requisite to going completely electronicbull Real time data for intelligence in the
business of healthcare
bull Benefitsbull Protect patient data in the event of system
outages and other failuresbull Save time for health care providers by
delivering unified view of all current test results and patient history
bull Improve patient outcomes through safety analyses such as drug interaction analysis
bull business intelligence
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
10
GoldenGate for Healthcare
ehit_logo
ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo
- Jack Wolf CEO Emerging Health Information Technology
Key Partners
Key Customers
bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management
bull GoldenGate Providesbull Continuous availability of data that is a pre-
requisite to going completely electronicbull Real time data for intelligence in the
business of healthcare
bull Benefitsbull Protect patient data in the event of system
outages and other failuresbull Save time for health care providers by
delivering unified view of all current test results and patient history
bull Improve patient outcomes through safety analyses such as drug interaction analysis
bull business intelligence
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
11
GoldenGate for Banking Financial Services
ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo
- Magnus Kleveby Systems Area Manager Swedbank
Key Partners
Key Customers
bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime
bull GoldenGate Providesbull Continuous availability of transactional and
historical databull Real time data for better intelligence
regarding fraud risk and business optimization
bull Benefitsbull Meet the most stringent SLAs for latency
availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned
downtimebull Lower risk and cost with better up to date
customer intelligence
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
12
GoldenGate for ECommerce amp Retail
ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo
ndash J Seelan DBA Manager 1-800-Flowerscom
Key Customers
bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time
Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak
Loads
bull GoldenGate Providesbull Real time data integration for optimizing
logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a
hubspoke business structure
bull Benefitsbull Improved customer reach and shopper to
buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime
13
GoldenGate for Communications
ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo
- Jack Gustafson Director of Data Warehousing at DIRECTV
Key Partners
Key Customers
bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS
to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services
bull GoldenGate Providesbull Zero downtime for planned and unplanned
eventsbull Real time data for customer service and
customer analysisbull Real time data to enable new services
bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming
conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime