Go SocialFriday, May 17, 201312:00pm – 12:30pm EDT#asaewebinar

This complimentary webinar is brought to you by HighRoad Solutions and ASAE-Endorsed Business Solutions.

Presented by:

Suzanne CarawanMarketing, HighRoad Solution

6-Part Lunch Learning Series

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Session 1: Mobile Email 101Jan. 17

Pre-recorded webinar available at www.asaecenter.org/EndorsedSolutions/OnlineResources

Session 2: Email Deliverability BasicsMar. 21

Session 3: Go Social!May 17

Session 4: Member Preference Center 101July 18

Session 5: The Value of IntegrationSept. 19

Session 6: Member Holiday Inbox BasicsNov. 21

Your Presenter:

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Suzanne has been an ASAE member for many moons. Always working in high-tech marketing, Suzanne strives to “humanize” tech through focusing on user adoption and demand creation. A product and brand marketer by thought, word & deed, Suzanne has worked on many well-known brands within the association community including Advanced Solution International, Higher Logic, Intuitive Business Concepts, Reed Exhibitions, etouches and (C) Systems Global. She is a frequent industry speaker on the topics of brand, lead generation & digital marketing. She has spearheaded too many integrated marketing campaigns to count & loves HighRoad because they make email marketing & webinars easy.

Suzanne CarawanMarketing

• The evolution of social using food practices • Introduction of the Method Mix• The real impact of technological advances• The real meaning of what social can do for you• Practical guide for getting social sharing working for you• Automating social marketing programs so that you can focus

on studying your population

Today’s Content

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5 http://samarthagraham.edublogs.org/files/2010/10/h-and-g-lg-1a9km9u.jpg

We Are Hunters & Gatherers. We Are Social.

Question is: Which Method Works Best to Fuel Growth?

Finding wild blackberries is a treat. Taste great, but not enough fuel to keep you going.

Very similar to random search for new members.

Deer are great if you can get them. Only two issues: Initially hard to find & scare easily. Just like prospective members.

Extra plus of deer: there is usually more than one.

Method Mix:

60% searching20% eating gathering20% hunting

Only One Issue: People are starving!

Evolution: Plant crops to increase probability of finding food consistently.

(This sounds like your member database)

New & Improved Method Mix:

20% searching60% eating gathering20% hunting

Only One Issue: The world is not static.

I HATE CHANGE!

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Jons Jacob Berzelius discovered Silicon in 1824 by heating chips of potassium in a silica container and then washing away the by-product.

Was he a hunter or a gatherer? Either way, technology changed our method mix.

Gatherers’ Dream

What’s Hot? Data What’s Not? Berry pickin’

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Technology got down to the individual-level.Social and mobile interaction allows us to

track down individuals & study/predict their behavior.

Our method mix has changed.We now need to go out and hunt.

Social media is your weapon.

Get People to Share

16 We must know who influences.

• Don’t want to be alone• Want you to feel what they’re feeling

– Want to pass along something humorous– Want to make fun of something

• Want to be helpful• Want to give

When Do People Share?

• What can I do today to bolster the probability that users will share?

– Add in social media icons– Tell them to share/spread the news– Post the message everywhere– Keep bombarding them with email while

hoping/praying that they’ll tell others (this is The Berry Pickin’ Approach)

Back to Email Reality

Try this Instead

Add in a Social Share Button to Your Email

Shoutlet’s Social Share Widget

Choose which social channels you want to use.

Shoutlet’s Social Share Widget

You configure the message & offer. Influencer adds their own personal touch.

Shoutlet’s Social Share Widget

Returns user back to the widget to share more.Reward sharing.

Shoutlet’s Social Share Widget

You configure the message & offer. Influencer adds their own personal touch.

Your Configuration. Your Content.

Social Influencer Strategy Blueprints

Marketing Automation

Create Your Own Program

This works well for event marketing.

Create Your Own Program

Set-up each step & track who shares.

Reward/recognize!

Hunt Your Influencer Down!

Modern Method Mix:

10% searching (innovation)60% eating gathering

(retention) 30% hunting (acquisition)

You have the knowledge.HighRoad Solution has the right weapon.

Happy hunting, noble warrior.

Questions?

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Suzanne CarawanMarketing

Please join us for our next Lunch & Learn session:

Member Preference Center 101July 18, 2013

12:00 – 12:30 p.m. EDT

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Thank you!Other questions for Jenny?

Contact ASAE Business Services, Inc.

Email: EndorsedSolutions@asaecenter.orgCall 202.626.2880

Tweet us at #asaewebinar