Go Inbound! Kipp Bodnar@Kipp Bodnar

I’m Brian Halligan.Nice to meet you.

@KippBodnar

I’m Kipp Bodnar.Nice to meet you.

I’m Brian Halligan.Nice to meet you.

amzn.to/b2bsm2

I wrote The B2B Social Media Book.

Why is renting ok in your marketing?

@KippBodnar

Marketing is an asset NOT an expense.

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People don’t want to be interrupted.

INBOUNDMARKETING IS ABOUT ATTRACTING AND CONVERTING NOT INTERUPPTING

11Inbound Marketin

g SEO

Blogging

Landing

Pages

Lead Nurturi

ng

Email Marketin

g

Social Medi

a

Analytics

Don’t take my word for it.

Mind-blowing Inbound Marketing statistics1

0

78%of Internet users conduct product research online.

DATA SOURCE, MONTH & YEAR

Mobile Dominating Web Browsing

Source: Comscore

Web Browsing 72 Minutes

Mobile App Usage94 Minutes

Changing Affinity

Marketing

Traditional Affinity Marketing

Big Bank

Supermarket Chain AAA

Affinity Marketing Online

Affinity online is niche and diverse

Online Affinity Marketing

Blogger

Blogger

Blogger

Blogger

Forum Forum

Forum Forum

Forum Niche network

Niche network

Niche network

Niche network

Business Owner

Business Owner

Affiliate Marketing

@KippBodnar

Affiliate Marketing is results-based attention renting

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Owning the attention.

STOP RENTING…START OWNING…

THANK YOU

I’m Brian Halligan.Nice to meet you.

amzn.to/b2bsm2

I wrote The B2B Social Media Book.