THE ONLY TWO-TIME “AUTOMOBILE OF THE YEAR.”

-AUTOMAGAZINE

AND YOU WON’T BELIEVE WHAT IT CAN DO

CLEAN DIESEL TECHNOLOGY IS HERE

3 YR/36000

MILECARE FREE MAINTENC

E

$850 TAX REFUND

600 MILES=1 TANK

1 of the top 5 Green Cars

Of 2010

2010GOLF TDI

+27 MILLONSOLD

WORLD’S 3RD BEST SELLING

CAR

30CITYMPG

CLEAN DIESELENGINE

95% FEWER

EMISSIONS

41 HWY MPG

TEST DRIVE

SPORTS CAR?

EXTENSIVE TECHNOLOGY

SUPRISINGLY SPACIOUS

FUN. FUN. FUN.

OUR DRIVERAGE: 20’S – MID 30’S

LIKES: HILARIOUS YOUTUBE VIDEOS, LOUD CONCERTS, WEEKEND ADVENTURES, GREAT DEALS, PRETTY THINGS, FACEBOOK (GUILTY!)

DISLIKES: WASTEFULNESS, UGLY THINGS, BORING PEOPLE, FAST FOOD, COUNTRY MUSIC, CUBICLES.

INDUSTRY ANALYSISCOMPANIES PRESSURED TO MAKE THE RIGHT DECISION

EMISSION LEVEL: THREAT?

CUSTOMER LOYALTY DECREASE

ARE YOU GREEN YET?

ECONOMY DOWN. COMPETITION UP.

“VW GREENS UP ITS OFFICES”

CUSTOMER FEEDBACK

IT MAKES MY COMUTE

ENJOYABLE, AND AFFORDABLE.

A PERFECT FIT.

AMAZING FUEL EFFICENY, WITHOUT

SACRIFICING QUAILTY, DESIGN, OR COMFORT.

PUTS MY BOYFRIEND’S

HONDA CIVIC TO SHAME.

SHANNON MATTHEWS, 25

BROOKE PROVOST, 30

HILLARY COLLINS, 22SARA RIELY , 32

EXPERT OPINIONS

CAR AND DRIVER.COM

“YOU BET WE LOVE DIESELS. THEY ARE CLEAN, HAVE GOBS OF GROUND POUNDING TORQUE, AND GET FUEL MILEAGE THAT SHAMES PRETTY MUCH ANY COMPARABLY SIZE GAS-FIRED ENGINE.”

“VW RECOGNIZES THAT YOU CAN ENJOY THE THRILL OF DRIVING WHILE STILL CONSERVING FUEL AND REDUCING YOUR CARBON FOOTPRINT.”

“DIESEL: CLEANER AND SET TO MAKE A COMBACK.”

AUTOBLOG.COM

EDMUNDS.COM

COMPETITORS

HONDA CIVIC MAZDA 3 TOYOTA PRIUS

INTERIOR MILAGE

MINIMAL SPACEUNCOMFORTABLENOT ECO FRIENDLY

DRIVES LIKE A REAL CARHIGH QUALITY FEEL

LOW FUEL ECONOMYWHAT WARRANTY? DESIGN FLAW

FUEL ECONOMYSPACIOUS SMALL CAR

ARTIFICAL STEERING FEELOVERPRICEDDESIGN FLAW

$22,197-$28,00049 MPG*

$15,438-$23,050 24 MPG*

$16,138-25,56030 MPG*

RADIO SCRIPT

“ONE MORE REASON TO BUY A VW TDI CLEAN DIESEL VEHICLE: A TAX CREDIT OF UP TO $850.

TDI VEHICLES WILL ALWAYS BE HIGH-PERFORMANCE, FUEL EFFIECENT, AND

ENVIRONMENTLY CONSCIOUS. BUT THE WINDOW FOR YOUR DISCOUNT IS QUICKLY CLOSING! COME

IN FOR A TEST DRIVE AT YOUR LOCAL VW DEALERSHIP AND FALL IN LOVE WITH

TDI TECHNOLOGY.”

TV STORYBOARD

THEME:

THE ALL NEW GOLF TDI

GO DIESEL GO.

LOGO

GO DIESEL GO.

UNEXPECTED.

THEADS

WHAT HYPE?

MORE ENERGY WASTED IN PRODUCTION OF HYBRIDSPRICEYTOXIC BATTERY DESIGNSOLD NEWS: SALES DOWN 10%

WHY TDI?

DAS AUTO.