Post on 10-Apr-2018
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Project on Global Marketing Strategy Of
Aloe Vera One Medicine to every Problem
Submitted To:-
Prof. Himanshu Mohan
Submitted By:-
Saket Sharma
Ft- RM-09-210
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ACKNOWLEDGEMENT
Knowledge is an expression of experience gained in life. It is the
choicest possession, which should not be shelved but showed, be
shelved with others. In the respect, we are extremely fortunate in
having Prof. Himanshu Mohan as our project guide on this project
work, we owe adept of gratitude to him for his valuable guidance,
supervision & encouragement during course of this work.
We would be failing in our duty if we dont thank our parents, friends
who have remained a constant source of inspiration throughout. Last
but not the least, we would like to thanks Almighty for always showing
the correct path in the time of difficulty.
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Question-
Make a Research plan to explore market potential and consumer behavior
for an Indian herbal fairness cream/ Indian herbal hair conditioner for the middle-
east countries, consider the various parts of international marketing research
while formulating a plan.
Answer-
First of all I want to highlight all the countries which falls under middle-east
countries with all its language, caste, currency etc.
Countries Language Caste Currency
Iran, Iraq,
Ireland, Jordan,
Oman, Kuwait,
Libya, morocco,
Qatar, Saudi
Arebia, turkey,
UAE, Algeria,Egypt, Sudan
Most of them
used to speak
Arebic, and
others are using
English etc.
Mostly they are
Muslim (Sunni),
and other major
caste is Christian
etc.
Dinar, pound,
riyal etc.
Climatic Condition:
The climate of Middle East countries can be adequately summarized as hot
and dry summer and humid and rainy winter. For example, Ankara a place in
Turkey experiences extreme temperatures such as 32F in winter months and73F in the summer months.
There are large dessert areas in Middle East. The rate of precipitation is very low.
Due to the virtual absence of water bodies, the air that blows over these areas is
dry and fails to bring rain along with it. Whatever rain is received by these
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countries, it mainly falls along the coastal areas and between the months of
March and May. Hence, Middle East Countries are influenced by very high
temperatures. Also, the coastal areas are marked with high level of humidity.
Summer which commence in June and lasts till August are intensely heated upand are the driest part of the year. Hot currents blows over the land that have
been proved to be bad for health. Winter is short and calm. The temperature
slightly decreases during the winter seasons which extend from December to
February. But the winters experience heavy rainfall. Lowland areas such as
Arabian Peninsula and Egypt experience moderate winters but extreme summer
conditions.
Rainfall in Middle East
Rain is a rare aspect in the weather of Middle East. It is so less that places like
along the Caspian Sea coast receives 2000mm of rainfall which supposedly known
to receive the highest amount of rain in Middle East.
After this we will jump to another aspect i.e. penetrating any brand in an
international market. This point reflects the process by which any owner come to
know about the process adoption. Below I am mentioning the process diagram tomake easier to understand.
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Problem Identification
Decide ResearchMethodology
Workoutinformationrequirement
Identifysourceofinformation (both primaryand secondary)
Prepareresearch design
Collect primaryinformation
Analyzeinformation
Evaluationand interpretation
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About Aloe Vera
Aloe Vera -Aloe Vera, often called the Miracle Plant, the Natural Healer, the
Burn Plan, goes by many names which have survived the 4000 or so many
years during which this amazing medicinal herb had benefited mankind.
Botanical Name : ALOE VERA, ALOE BARBADENSIS
Family Name : LILIACEAE
Common Name : ALOE, BARBADOS ALOE, CURACAO ALOE, INDIAN ALOE,
GHI KUNVAR, , Ghritkumari
Part Used :F
lowers, Roots
Habitat : South and South Western India.
Species :There are over 250 species of Aloes in the world, mostly native to
Africa
Benefits of Aloe Vera
It is useful for X ray burns, Dermatitis, Coetaneous and disorders of skin.
Drug from juice is tonic and is used in jaundice, amenorrhea, atonics and
piles.
Aloe Vera Gel has the remarkable ability to heal wounds, ulcer and burns.
Due to its moisturizing and anti-aging properties, it is often used in skin
lotions
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Aloe Vera made products
Aloe Vera Cucumber Cream
Aloe Vera Cream Scrub
Aloe Vera Hitbath
Aloe Vera Hair Cleaner (Shampoo)
Aloe Vera Hair Gel
Aloe Vera Herbal Juice / Health Drink
Aloe Vera Herbal Balm
Aloe Vera Tooth Cleaner
Aloe Skin Gel
Aloe Vera uses & practice Aloe Vera Drinks
Animal care
Beehive products
Skin care
Cosmetics & luxury skin care
Personal care
Vitamins & minerals
Weight management
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Mission of company
Looking to the need and demand of natural care and treatment by using natural
organic environment/human friendly products, the company focused broadly on
two concepts i.e. (i) Cosmaceutical (ii) Neutraceutical. Cosmaceutical is current of
the life and Neutraceutical is the care of the life. Our Aloevera Cosmaceutical
products give treatment, care and cosmetic effect along with the complete care
to the body internally as well as externally.
ReasonBehind Launching
We want to capture the Middle east market thats why we start with the
small segment .
The citizens in middle east country have more skin burn problems.
They consume huge amount of junk food, so they face problems of
digestion. As Aloe Vera helps in curing digestive problem. Hence it has good
market over there.
There is no major competitors against Aloe Vera product.
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SWOT Analysis
Strength
Aloe Vera products, customer can purchase without any apprehension.
Aloe Vera products have no side effects.
Aloe Vera reap in very low price, and entire process is also economic.
Aloe Vera is agree culture based business so govt. supports a lot
Weakness
Lack of awareness among the people of the benefits of Aloe vera.
Opportunity
Its new product in new country, so curios person will purchase.
Being economic ,every needed person can afford these products
Threats
Allopathic & homeopathic medicines is major threats.
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STP Process
Segmentation :-
Segmentation will subsist a pivotal role in the success of
products. So, we will launch all Aelo vara product in the top 10 major cities.
Targeting :-
All Aloe vera products has its own targeting customer like:-
Aloe Vera Gel for Children & youth. Aloe Vera Juice For Diabetics patient And
other abdomen problems. Aloe Vera Skin care Products Women youth.
Positioning :-
Our products unique selling proposition is that all products
have multipurpose and take in different-different uses. But still by advertisement
and publication we have to create a strong and robust mindset among thecustomers
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Global marketing mix
Product:-
Product is the most crucial element of companies
marketing program thats why we will cope-with cost of the product, the modest
and unique labeling instructions that need to be on the product.
Place:-
Place is the factor we are to choose how the products will
reach from manufacturers inventory to the end users. To reach at right time andright place to decide the means of distribution channel.
Price:-
While launching the product, price is the must considered
factor. Our products pricing objective is to capture the maximum share of market.
We will choose Penetration Strategy and customer based pricing approach.
Promotion:-
One of the strongest tool of promotion is advertising. We
can promote our product through product advertisement, corporate advertising,
and through social advertising will increase customer awareness and also support
the functioning of sales and marketing.
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Conclusion
As a conclusion its not conclusion in slides but in our learning .We both the group-mates learned the launching process of any product.
The particular product from home country to host country helps us to know the
other things to be considered while making project.