Global Sites & Apps@ineverylanguage

#dcfemtech

?

@ineverylanguage

@ineverylanguage

90%

13 = 90%

Global Website Users

?

Global Website Users

14%

10%

26%

9% 41%

80% < 30%

85% of global shoppers will NOT buy at all from a foreign language site

PeopleDon’tBuy

WhatTheyDon’t

Understand

Global Website Users

14%

10%

26%

9% 41%

Website visitors are 6X more likely

to purchase products in their native

language

128% = 1 week

TRANSLATION

Best results in South Korea, China & Japan

767%

You AlreadyDesign

A Global Site or App

How Do You Make Ita Good Global Site or App?

Don’t Make Them Think

26%

3%

OmitNeedless Words

Global Website Preferences

Direct & explicit languageShorter text strings

Character Impact on Design

Rindfleischetikettierungsüberwachungsaufgabenübertragun

gsgesetz

Source Language Target Language Text Expansion Text Contraction CommentsEnglish Arabic 25% Depends on subject

matter

Arabic English 25% Depends on subject matter

English Finnish 20-30% Due to lack of pronouns and articles: however the word length (number of characters) will increase by some 10-15%

Finnish English 30-40% Due to articles and pronouns (number of words)

English Danish 10-15% Due to compounds

Danish English 10-15%

English Swedish 10% Due to compounds

Swedish English 10%

Logical vs Confusing

Design

R2L Languages

ArabicAmharic

FarsiHebrewKurdish

PunjabiPashtu

UrduYiddish

…and others.

Global Website Preferences

Right to left

Theory of Mind

Chinese, Japanese & Korean

L2R R2LUp&

Down

Turn Translation from a Cost Center into a Profit Driver

terenabell@ineverylanguage.com@InEveryLanguage