GLOBALIZATION ON THE

FASHION INDUSTRY BRIF DESCRIPTION AND THE

GLOBAL FASHION ECOSYSTEM MAP

Ma

ísa

Be

natti s

up

ervis

ed

by

Pro

fesso

r Dr. A

na

Co

uto

In Globalization 1.0, which began around 1492, the world went from

size large to size medium. In Globalization 2.0, the era that

introduced us to multinational companies, it went from size medium

to size small. And then around 2000 came Globalization 3.0, in

which the world went from being small to tiny.

Thomas Friedman (2012, p.191)

In The small business bible: everything you need to know to succeed in your

small business John Wiley and Sons Inc: New Jersey

GLOBALIZATION

Economical

• GDP

• Taxes on International Trade

• Tarrifs barriers for imported goods

• Foreign investments

Sociological

• Personal datas Exchange aroundthe world

• Telephone and Internet traffic withforeign nations

• Tourism

• International restaurants andproducts

Political• Number of embassies

• International Organizations

• International Treaties

GLOBALIZATION – Industrial Revolutions1

st In

du

stri

al R

evo

luti

on

- End of the 18th century

- Mechanical production

- Steam and waterpower

- Railways

-Sewing Machine (1829)2

nd

Ind

ust

rial

Rev

olu

tio

n - Beginning of 20th century

- Assembly line

- Mass Production

- Electricity

- Internal Combustionengine (Oil)

- Efficiency andProductivity

- Airplane 3rd

Ind

ust

rial

Rev

olu

tio

n

- Post war period

- Analog Technology » Digital Technology

- Invention of theInternet (World WideWeb)

- Fast Information

- Ongoing? Over?

GLOBALIZATION – 4th Industrial Revolution

FASHION ECOSYSTEM MAP THE TRANSITIONAL MAP

GLOBAL SOURCING SPECIALIZATION MAPS

FASHION ECOSYSTEM MAP

IN THE CONTEXT OF THE

INDUSTRY 4.0

FINAL CONSIDERATIONS

New concepts of distance

Changes in Consumer behavior

Specialization and core abilities

Innovation and Technology

FINAL CONSIDERATIONS

TransitionalFashion

EcosystemMap

Geographicalmaps withcompiled

data aboutspecialization

FashionEcosystemMap of theIndustry 4.0

Design Thinking in the context of the IoT

Automation 4.0 in the fashion industry

3D printing upgrades ( more similar to real fabric)

Augmented reality in retailing

Ways of making consumers participate actively in

the product development process

RECOMMENDATION FOR FURTHER RESEARCH

THANK YOU! OBRIGADA!