Global OOH Innovations

#1 Innovation in traditional OOH

Creativity

“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.“

-George Lois

New targeted environments and technologies

Rail Wraps – UK

Waterloo

Waterloo East Corridor

Victoria

Euston Taxi Rank Exit

After Hurricane Katrina in 2005, the Gulfport Biloxi area suffered extensive destruction and devastation. Slowly the community is rebuilding, with casino’s gaming and entertainment a significant source of revenues. As the airport is a primary gateway to the community, casino advertising is key in revitalizing the tourism market.

Conveyer belt wraps- US Airports

Rail Wraps– UK

Charing Cross Escalator London Bridge

Heathrow Express

The campaign ran from June to August 2010 and integrated OOH with TV and press. Inflatable spiders were used to generate attention and curiosity. The spiders were consistent with imagery from its TVC campaign. Spiders were placed on buildings and major intersections within town centers.

Inflatable Special builds - Thailand

Roadside Wraps– UK

Building wrap - US

Lynx – pocket pulling power

The Sun Life

Roadside Special Builds – UK

Activision Call of Duty

Harry Potter Adidas

Stencilling - China

Roadside Special Builds – Colombia

Roadside Special Builds – Mexico

Roadside Illusions – South America

As you come closer to the stain on the shirt,  it simply disappears. `COMES OUT THIS FAST,` they say.

Special Build - US

Mass Branding opportunities – UK

London Bridge

Euston Station

Bathroom graphics - Germany

Rail Special Build – UK

Bus Special Build – US

The installation includes the original Fiat 500c – hanging upside down at the ceiling – 4 double-sided panels, 1 wall wrap and 1 light box. All show views from the inside of the car into the sky.

A link to the website, where a limited edition of the car can be ordered, will be sent to users who turn on their bluetooth.

A video of the spectacular assembling can be viewed here:

http://www.youtube.com/watch?v=ffQheTdMgFg

Special build & Bluetooth - Germany

Special build - UK

Special builds - US

Special Build - Holland

Transit Shelter Builds – France

Click to access the video:http://youtu.be/AbC_Lq0cthk

Citrus fruits produce electricity. DDB Paris put that knowledge to clever use recently with an electric Tropicana billboard that was completely powered by oranges. Working with London production house Unit9, Agency attached 2,500 oranges to two big slabs of wood fitted with spikes of zinc and copper. The acidic juice of the oranges dissolved the metals, causing their electrons to react with each other and create an electrical current. That current powered a light panel that read, "Energie naturelle," making the point that oranges have natural energy that can spark your own personal human circuits as well. So as not to appear wasteful, the agency said it would recycle the oranges "either by composting or by anaerobic digestion," the latter surely being a curious science-fair .project all its own

Special build - US

Airport special build - Hong Kong

Special Build – US

Caribou Coffee announced it is rolling out hot and wholesome breakfast sandwiches in its coffeehouses across the country. As part of its marketing strategy for its new sandwiches, Caribou converted transit shelters in Minneapolis, Minnesota, to giant ovens, complete with real heat. It looks like the young woman is standing inside an oven.

Mall Floor Media – UK

Mall Shelters – US

Gravity defying installations - Argentina

Click below to access the video:http://www.youtube.com/watch?v=NxQqykRm2rc&feature=player_embedded

The ad depicts 3,000 ping-pong balls being pushed up into the air by industrial strength air compressors as they slowly form together to create a 72 square foot image of the new shoe hovering above the ground.The concept was no mean feet, requiring the engineering skills of a real life rocket scientist, the pressure power of 24 separate air valves and 800 carefully placed guide lines for the balls to traverse up.

What’s particularly nice about Asics effort is that it has avoided the lure of CGI gimmickry, instead opting to put effort into showcasing their engineering capabilities. It makes for a much more natural positioning, one that further enhances the message of a shoe that is supposed to encourage ‘natural’ foot movement

Creative Banners – UK

Interlinking special build - France

Airport – Spain

Smoking Billboard - Los Angeles

Click below to access the video:http://youtu.be/nKhfQSAg_ew

Water advertising – global

3D Chalk Art– Europe