Global Food Chain

Before the introduction of McDonald’s overseas “fast food was almost unknown. - William Gould (1996)

HOW GLOBALIZATION?• weight of developing economies

in the world food economy is increasing

• trade in agriculture and food is likely to be opened up

• trade in fast food products is gaining importance over agricultural raw produce

• internationalization strategies other than trade are gaining importance over trade

(tax, interest).

Concept of Global Food World

URBAN DEVELEPMENT • Fast Food Restaurants –

Quick Food Service• Trend - No seating or

shelter• United States - Take out

or Take Away • Pre-Modern Europe – Pan

Cakes, waffles etc• UK – introduced the

concepts of Pizza

Food Demand

Agriculture Sector V/S Fast Food or Drinks

FAST FOOD CHAINS

McDonald’s : California May 15, 1940

KFC: 1930

Subway: USAugust 20, 1965

Dunkin Donuts: 1950

Pizza Hut: US 1958

Hardee’s: 1960

Burger King: FloridaJuly 28, 1953

Domino’s Pizza: USJuly 10, 1960

WHY GLOBALIZATION?

Effect the Culture, Trade, employment and much more

Effect on Economy by Global Fast Food Chain

E ff e c t o n t h e L o c a l Fo o d C h a i n :

Trade liberalisation will not bring the expected benefits when agricultural markets do not function competitively.

Eff ect on Internati onal Relati on by Global Food Chain

• Economic Security• Food Security• Environmental Security• Community Security• Political Security

Eff ect on Emp loyment by G loba l Food Cha in

Informal Worker • Employer or Owners • Self-Employed• Wage Workers

Eff ect on Culture and Society by Global Food Chain

• Loss of traditional values• International Food Trend• Positive aspect: Advancement

of technology and communication

Should Global Food Chain be limited?

NO !!• International Relations• Developing Countries

needs to have Global Interaction

A l t e r n a ti v e S o l u ti o n s t o G l o b a l F o o d C h a i n

BUY FRESH, BUY LOCAL• Alternative to Global Food• In-approach to everyone• Farmer selling directly to

consumer• Balance between price and

cost of producing

H i d d e n D a n g e r s

• Obesity • Food trends are changing• Illuminati Symbols (Starbucks)• Making us forget our culture• Psychological Effect

CreditsPresented To: Ma’am Nighat NaureenPresented By:

Sidra Arshad ChaudharyHuriyah Khalid ButtZareen Anees KhanMushayada Abdul Rauf

COMMENTS AND QUESTIONS