Post on 12-May-2022
global drinks
Market intelligence for the global drinks executive. March 2021
intel. PLUS RUM BRANDS EMBRACE
NEW ERA OF INNOVATIONDRINKS TRENDS: LOCAL, PLAYFUL AND HEALTHY
VODKA INCREASES ITS FOCUS ON THE OFF-TRADE
AND E-COMMERCEJEAN-CHARLES BOISSET ON
DOING WHAT YOU LOVE
PACKAGING PLEDGES TO BUILD BACK BETTER
Market intelligence for the global drinks executive. July/August 2020
intel.global drinks
Excl
usiv
e IW
SR
’s Largest-Growing Spirits Brands
HOTTEST DRINKS TRENDS FOR SUMMER 2020
ON-PREMISE REBOOT: 10 TRENDS TO WATCH
US WINE STABLE, BUT EXPORTERS TAKE HIT
FLAVOURED VODKA MAKES A COMEBACK
MEDIA PACK2021 EDITIONintel.global drinks
www.drinks-intel.com @DrinksIntel info@drinks-intel.com +44 (0)208 946 8691
Global Drinks Intel is a trade digital and print magazine and website for the global drinks business and read by over 16,000 industry decision makers in more than 90 countries worldwide. Intel covers all of the alcoholic beverage market, with a particular focus on spirits and wine.
The global drinks industry is overwhelmed with information. Intel curates that information, bringing to light in a concise manner the ‘how and why’ behind the top-line numbers. Using the extensive experience of its editorial team, Intel provides concise coverage for busy drinks executives via a mix of category reports, retail and producer interviews, news and coverage of new product launches.
Travel retail as the shop window for the global market is a key component of Intel’s industry coverage. Its focus on the full route-to-market is Intel’s point of difference. It does not stop at the supplier level, but drills down into the distributor and retailer/on-premise level to find out what is going on at the coalface.
Intel works closely with leading sources of data on the alcoholic beverage market by inviting world-class research organisations and analysts to bring their insight to the magazine. We have established working relationships with the IWSR Drinks Market Analysis (the industry’s leading source of data and insight), CGA (an on-premise specialist consultancy) and Wine Intelligence (the leading consultant in wine).
Market intelligence for the global drinks executive. July/August 2020
intel.global drinks
Excl
usiv
e IW
SR’s Largest-Growing Spirits Brands
HOTTEST DRINKS TRENDS FOR SUMMER 2020
ON-PREMISE REBOOT: 10 TRENDS TO WATCHUS WINE STABLE, BUT
EXPORTERS TAKE HIT
FLAVOURED VODKA MAKES A COMEBACK
www.drinks-intel.com
A ONE-STOP SHOP W H O A R E W E ?
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The Global Drinks Intel team is the most experienced in the industry. Leading it is owner and editor Alexander Smith. With more than 25 years’ experience in the drinks sector, Alex was previously the editor of IWSR Magazine.
Working alongside Alex is Intel’s retail editor Kevin Rozario. Kevin has been in the drinks industry since the early 1990s and is a highly influential commentator on the travel-retail channel. They are supported by a regular stable of highly experienced drinks journalists which includes Joe Bates, Amy Hopkins, Richard Woodard and Simon Molony.
The magazine also features regular contributions from a pool of industry experts, including Charlie Mitchell, research and insight director at on-premise data consultancy CGA; Michael Scantlebury, creative director of independent creative agency Impero; leading beverage analyst Alex Oldroyd, managing director of Fluxion Advisors; and M&A specialist Ashley Rountree of Alantra.
Heading up Intel’s experienced commercial team is marketing/ subscriptions director Kate Wake-Walker, advertising director Rina Maiden and business development director Hannah Sinclair.
Alex Smith
www.drinks-intel.com
Richard Woodard Simon Molony Michael Scantlebury
Kevin Rozario Joe Bates Amy Hopkins
Ashley RountreeCharlie MitchellAlex Oldroyd
THE TEAMW H O A R E W E ?
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Global Drinks Intel has a controlled circulation list currently distributed to 11,500 named individuals. Based on readership surveys and social media data, the magazine is currently being read by more than 16,000 people each month. In addition, Intel has extensive bonus distribution at a wide variety of industry shows.
IAADFS & ASUTIL Virtual Summit
of The Americas, Miami, US.
5-8 April 2021
WSWA Convention, Orlando, US.
6-9 April 2021
London Wine Fair, UK.
17-19 May 2021
International Bulk Wine & Spirits
Show London, UK.
9-10 June 2021
Vinexposium, Paris, France 14-16 June 2021
TFWA Asia Pacific, Hainan, China. 21-24 June 2021
Bar Convent Brooklyn, New York, US. 17-18 August 2021
TFWA Cannes, France. 26-30 September 2021
Bar Convent Berlin, Germany. 11-13 October 2021
The International Drink Expo, London, UK. 9-10 November 2021
Lo & No Beverage Summit London, UK. November 2021
ProWein, Düsseldorf, Germany. 27-29 March 2022
Vinexpo New York, US. March 2022
Vinexpo Bordeaux, France. June 2022
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www.drinks-intel.com
CIRCULATIONO U R R E A C H
Global Drinks Intel attracts an influential senior audience
of retail buyers, producers, on-premise buyers, financial
analysts, packaging houses and PR companies as well as
government and trade agencies from 92 countries.
Leading on-premise countries: US, Canada, Germany,
UK, Australia, France, India, Poland, Denmark, Scandinavia,
Spain, Italy, Russia, New Zealand and Singapore.
Leading retail buyer countries (including travel retail): UK, US, Canada, China, Dubai, South Korea, Thailand, Taiwan, Malaysia, Hong Kong, Japan, Singapore, Austria, France, Netherlands, Denmark, Portugal, Belarus, Germany, India, Italy, Cyprus, Spain, Sweden, Norway, Turkey, Ukraine, Russia, Switzerland, Australia, South Africa, Uganda, Brazil, Mexico, Panama, Ireland, Israel, Czech Republic and Sri Lanka.
*Includes: financial analysts, packaging companies, flavour houses, PR companies, government/trade agencies.
Retail Buyers 67%
*Other 12%
Producers 12%
On-Premise Buyers 9%
Europe 59%
South America & Caribbean 9%
North America 16%
Asia-Pacific 13%
Middle East & Africa 3%
WHERE ARE OUR READERS? WHO ARE OUR READERS? WHICH RETAIL BUYERS?
Travel-Retail Buyers 46%
Importers/ Distributors 25%
E-Tailers 3%
Retailers 20%
On-Premise Buyers 9%
www.drinks-intel.com
AUDIENCEO U R R E A C H
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Issues Per Year 1 3 5 7+
Covers Outside Back £4,600 £3,910 £3,325 £2,810
Inside Front £4,070 £3,580 £2,948 £2,510
Inside Back £3,760 £3,190 £2,730 £2,315
Double Page Spread £5,120 £4,340 £3,690 £3,135
Full Page £3,520 £2,970 £2,450 £2,080
Half Page Portrait (Vertical) £2,040 £1,845 £1,630 £1,430
Half Page Landscape (Horizontal) £2,040 £1,845 £1,630 £1,430
All rates are for four colours. Agency commission: 10%.
FEBRUARY 2021 global drinks intel. 19
ossi d’Asiago Distillery has given an
eye-catching update to the iconic
label of its Antica Sambuca Classic
and Antica Sambuca with Flavours liqueurs.
The brand hopes to appeal to millennial
and Gen-Z consumers with a more
contemporary look and feel, while honouring
the distillery’s Italian heritage and artisanal
production methods. The packaging
refresh also aims to strengthen the brand’s
premium positioning, reinforce its identity
and ensure maximum shelf standout.
R
The star represents star anise, the main
botanical used in Antica Sambuca
Antica Sambuca
Rossi D’Asiago distillers since 1868
www.anticasambuca.com
The new label features vibrant colours
developed for each flavour in the Antica range
and a brighter refined image. With a nod to
the environment, gone is the previous plastic
label in favour of naturally water-resistant
paper with a tactile soft-touch coating.
The Antica Star — one of the brand’s key
identification elements — is given pride of
place at the top of the label in a 3D relief that
underlines its importance to the brand.
The star represents the main botanical
used in the production of Antica
Sambuca — star anise.
Antica Sambuca’s distinctive
packaging has always had its roots
in Art Deco. Its on-trend 1920s
look has been given a glamorous and
contemporary facelift, with decors in hot foil
creating a metallic effect that illuminates
the bottle.By keeping many of the core elements
that distinguish the brand, such as the
rhomboid-shaped label, the new look
preserves Antica’s authenticity, ensuring
that the brand remains easily recognisable.
The sensitive redesign is “a nice breath
of fresh air, without losing Antica’s brand
essence”, says the company.
The glass bottle remains the same:
enriched with decoration in relief that
embraces the label, giving the product a
high-end feel while increasing its visibility
on the shelf. The cap has undergone a
Star quality: Antica Sambuca’s
new label shines on the shelfrestyle, and now features an aluminium
shell with metallic effect.
Antica CEO Nicola Dal Toso says: “Our
goal was to give Antica a refresh and make
its visual aspect even more premium and
up to date. With the restyle, we wanted
the updated packaging to reflect more
accurately the quality of the product itself:
we do invest lot of care and passion in
producing our Antica Sambuca,
selecting the best raw materials
and distilling them with knowledge
and care. The label now better
reflects this care.”
In fact, Antica Sambuca is
produced by the Dal Toso family using
artisanal methods and an original recipe
that dates back to the last century. The
natural spirit gets its distinctive flavour from
an anise distillate obtained from an infusion
of premium star anise and a blend of 17
other botanicals.
Rossi d’Asiago’s dedication to quality
has earned the brand several awards; most
recently, Antica Sambuca Classic was
named World’s Best Anise and Best Italian
Anise at the 2020 World Liqueur Awards.
Promotion
Promotion
DISTILLED GIN
PrPPrPPrPPrPPrrPP emiumrremiumrreemiumrreemiumPinkPPinPPinkPPinPPinkPiink
Ingredients5cl Bickens Premium Pink Distilled Gin
3cl fresh-squeezed pink grapefruit juice1.5cl simple sugar syrupSoda water
Grapefruit twistRosemary or thymeIce
MethodFill a tall glass with ice and stir to chill it.
When the glass is cold, throw the ice away and pour in the pink grapefruit juice, simple syrup and gin. Add ice, then top with soda.Garnish with grapefruit twist and a sprig of rosemary or thyme.
Pink Collins
Ingredients5cl Bickens Premium Pink Distilled Gin
15cl premium tonic waterGrapefruit wedgeIce
MethodFill a Copa glass with ice and stir to chill it.
Filter any excess water out with a strainer, add the gin and then the tonic water. Add extra ice if needed and garnish with the grapefruit wedge.
Pink G&T
A marriage of traditional and contemporary distilling, Bickens is a refined interpretation of a London Dry Gin for bartending. Produced in the historic Langley Distillery, one of oldest family-run distilleries in England with both modern and antique copper pot stills, Bickens Premium Pink Distilled Gin undergoes an additional ad hoc blending technique that balances the natural aroma of pink and white grapefruit.The high quality and heritage of Bickens begins with a combination of distillates from two copper pot stills: Angela, dating from the late 1800s, and Jenny, from 1994, creating a marriage between tradition and contemporary distilling.The unique aromatic profile that characterises Bickens Premium Pink Distilled Gin is made with a special mix of 10 botanicals which are combined with pink and white grapefruit aromas that perfectly enhance its signature citrus top notes and makes it ideal for the bartender and consumer who loves to experiment and prepare modern, high-quality cocktails.
Ingredients4.5cl Bickens Premium Pink Distilled Gin
1.5cl fresh-squeezed pink grapefruit juiceGinger beerGrapefruitMint leavesIce
MethodPour the gin into a glass mug pre-filled with ice.
Add fresh grapefruit juice and ginger beer.Gently stir with a bar spoon, add more ice if needed.
Garnish with a grapefruit wedge and mint leaves.
Pink Ginger
www.drinks-intel.com
W O R K W I T H U S
2021 RATE CARD In addition to premium display advertising, Intel offers digital packages, a wide variety of advertorial options and promotional campaigns. Sponsorship opportunities are also available to support your brand.
To hear more about these opportunities, please contact Hannah Sinclair at hannah@drinks-intel.com, Rina Maiden at rina@drinks-intel.com or Kate Wake-Walker at kate@drinks-intel.com
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global drinks
Market intelligence for the global drinks executive. October 2020
global drinks
TRENDS IMPACTING THE
ON-PREMISE
Is the era of celebrity
mixology on its way?
On-premise operators
bring the bar home
Bar tech’s growing
role during pandemic
M&A strategy talk with
leading multinationals
The big features
1010NOWNOW
Plus How Bacardi embraced the on-trade when Covid-19 all but closed it down
Salvatore Calabrese on what separates a good bartender from a great bartender
intel.
◆ Magazine format: A4 (297mm x 210mm).
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◆ ■Files must be clearly labelled with the brand name and magazine issue for which the advert has been accepted.
◆ Advertisements should be supplied via email or electronic transfer (WeTransfer, etc.) to the contact with whom the advert was booked.
intel.global drinks
Market intelligence for the global drinks executive. Dec 2020/Jan 2021
BR
AN
DS EMBRACE A CO
VID CHRISTMAS
PLUS HOW THE NOSTALGIA TREND IS DRIVING SALES OF
CREAM LIQUEURS
Beyond 2020 The IWSR looks back at the year that was for the beverage alcohol sector, while CGA predicts what’s in store for the on-premise
MECHANICAL DATAMeasurements are in mm: Height x Width
Double Page Spread
Bleed 303mm x 426mm
Trim: 297mm x 420mm
Type: 280mm x 390mm
A 20mm gutter is required. This is included in the measurement given.
Full Page
Bleed: 303mm x 216mm
Trim: 297mm x 210mm
Type Area 280mm x 180mm
Half Page Vertical
Bleed: 303mm x 111mm
Trim: 297mm x 106mm
Type Area: 280mm x 85mm
Half Page Horizontal
Bleed: 154mm x 216mm
Trim: 148mm x 210mm
Type Area: 136mm x 180mm
www.drinks-intel.com
AD SPECSW O R K W I T H U S
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Global Drinks Intel has the reach and audience to address your marketing challenges. Contact our commercial team to discuss the items covered in this media pack in addition to other bespoke packages.
RINA MAIDEN Advertising Director +44 (0) 7796 542 438
rina@drinks-intel.com
HANNAH SINCLAIR Business Development Director
+44 (0) 7563 257 448
hannah@drinks-intel.com
KATE WAKE-WALKER Marketing/Subscriptions Director
+44 (0) 7798 600 407 kate@drinks-intel.com
Global Drinks Intelligence, Ltd. 91 Coombe Lane, London SW20 0BD, England, United Kingdom+44 (0) 208 946 8691 info@drinks-intel.com www.drinks-intel.com @DrinksIntel
Registration Number: 11672026 (England). VAT Registration Number: GB313171740
www.drinks-intel.com
CONTACT USWA N T T O H E A R M O R E ?
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