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Publication Date April2010
Language English
Format PDF&PowerPoint
Number of Pages/Charts 248
Covered Countries USA,Canada,Brazil,Argentina,Chile,Colombia,Mexico,Uruguay,Venezuela,UK, Austria,Belgium,Bulgaria,CzechRepublic,Denmark,Estonia,Finland,France, Germany,Greece,Hungary,Ireland,Italy,Lithuania,Macedonia,Netherlands, Norway,Poland,Portugal,Romania,Russia,Slovakia,Spain,Sweden,Switzerland, Turkey,Ukraine,Japan,Azerbaijan,China,HongKong,India,Indonesia,Israel, Malaysia,Philippines,SaudiArabia,SouthKorea,Taiwan,Thailand,Australia, NewZealand,Egypt,SouthAfrica
Price €4,450(excl.VAT)
Global B2C E-Commerce Report 2010 April2010
RESEARCH ON INTERNATIONAL MARKETS
Provided by
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
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Global B2C E-Commerce Report 2010
Key Findings
Company and Product Information
Covering 54 Countries Worldwide
• AsiawastheleadinggeographicregionintermsofInternetusersin2009,reachingapproximately740 million,followedbyEuropewithapproximately420million.
• NorthAmerica(74%)wastheleadinggeographicregionintermsofInternetpenetrationratesin2009.
• BrazilistheLatincountrywiththehighestnumberofInternetusers(32million)andmosthoursperuser spentsurfingtheweb(27hourspermonth).
• Norway(70%)wastheleadingEuropeancountryintermsofInternetshoppersin2009,followedbytheUK (66%).
• China,hometothelargestInternetpopulationintheworld,experienceda31-percentincreaseto221million in2009,makingitthefastest-growingInternetcountryinAsia.
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
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yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
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Global B2C E-Commerce Report 2010
Brazil (Top Country)
• B2CE-CommerceTrends:SalesandTopPlayers• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
1. GLOBAL
• InternetUsersbygeographicRegions,inmillions, December2009• WorldInternetPenetrationRatesbygeographic Regions,in%,December2009• BreakdownofInternetUsers,byRegion,in%, December2009• B2CE-CommerceSalesofMajorGlobalCompa- nies,inlocalCurrencyandEURbillion,2006-2008
Table of Contents (1 of 7)
USA (Top Country)
• 6KeyTrendsinOnlineRetail2010• B2CE-CommerceSales,byRetailandOnline TravelSales,inUSDbillionand%change,2008- 2013f• DevelopmentofInternetShoppers(million)and theirPercentageofInternetUsers,2006-2011f• Top10InternetRetailers,byWebSalesinUSD billion,2008• Top10InternetRetailersbyUniqueVisitorsand AudienceReach,February2010
Argentina
• E-CommerceTrends;incl.B2C/C2CE-Commerce Sales,inARSbillion,2008-2010f• E-CommerceTravelTrends• LeadingB2CE-CommercePlayers;byAssort- ments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
2. NORTH AMERICA
Canada
• InternetSales• BroadbandSubscribers,comparedtoGermany, USAandtheOECD,2003-June2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
3. MIDDLE AND SOUTH AMERICA
Chile
• E-CommerceMarketOverview• InternetUsageandE-CommerceTrends• E-CommerceSales,inUSDmillion,2008-2009• MajorProductCategoriesinE-Commerce,2007• LeadingB2CE-CommercePlayers;byAssort- ments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Colombia
• GeneralE-CommerceTrends• InternetUsageandE-Commerce• OnlineBankingandOnlineProjections• LeadingB2CE-CommercePlayers;byAssort- ments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Regional
• InternetUsersandHoursspentOnline,September 2009
Uruguay
• MajorProductCategoriesinE-Commerce,in%, 2008• FrequencyofOnline-Shopping,in%,2008• PreferredOnline-Shop,in%,2008
Venezuela
• InternetUsageandPenetration
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
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Global B2C E-Commerce Report 2010
Mexico
• E-CommerceDevelopment• InternetUsersandE-Commerce• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Table of Contents (2 of 7)
Regional
• B2CE-CommerceSalesinWesternEurope,inEUR billion,2009&2014f• AnnualAverageSpendingofWesternEuropean B2CE-CommerceConsumers,inEUR,2009& 2014f• B2CE-CommerceandTravelSalesinselectedEu- ropeanCountries,inEURbillion,2014f• PercentageofHouseholdswithInternetAccess,in %,Q12007-Q12009• PercentageofHouseholdswithBroadband Connections,in%,Q12007-Q12009• IndividualsusingtheInternetonaveragedailyor almosteveryDay,in%,Q12009• InternetShoppersbyGender,rankedbyTotal,in %,Q12009• ShareofInternetShoppersinEurope,2004,2006, 2008&2009• InternetUsersinCEECountries,as%ofthe Population,2008&2009
UK (Top Country)
• OnlineShoppingMarketDevelopmentOverview• OnlineShoppingBehaviorofConsumers• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
4. EUROPE
Bulgaria
• InternetUsageandB2CE-Commerce• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Czech Republic
• TypesofGoodsorderedovertheInternet,in%of IndividualsAge16+,Q22009• InternetShopperscomparedtotheEU27Average, in%,2004,2006,2008&2009• AwarenessofOnlineShops,in%,2008• LeadingB2CE-CommercePlayers;byUniqueVisi torsandAudienceReach,Feb.2010
Austria
• DevelopmentofInternetUsersanditsPercentage ofCountryPopulation,2000-2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Belgium
• B2CE-Commerce:InternetSalesandWebshop Numbers• InternetShoppersbyAgeGroupscomparedtothe EU27Average,in%,2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
E-Mail:info@ystats.comwww.ystats.com
Global B2C E-Commerce Report 2010
Greece
• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Denmark
• B2CE-Commerce:GeneralTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,Feb.2010
Table of Contents (3 of 7)
Hungary
• DevelopmentofInternetShoppers,comparedto EU27Average,in%,2004,2006,2008,2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Estonia
• InternetPenetrationandB2CE-Commerce• BroadbandMarketOverview
Germany
• E-CommerceofClothingandFashion• ValueandNumberofOnlinePurchasesandAve- rageSpendingperOnlinePurchase,2007-2008• DevelopmentofInternetUsers(millions)andits PercentageofCountryPopulation,2001-2009• LeadingB2CE-CommercePlayers;byOnlineSales inEURmillion,2008• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Ireland
• InternetandTelecommunicationTrends• Cross-BoarderB2CE-Commerce• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Italy
• ICTandE-CommerceIndustry• TypesofGoodsandServicesboughtOnline,in%, 2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
France
• TypesofGoodsandServicesboughtOnline,in% ofInternetUsers,May2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,Feb.2010• Top10OnlineRetailSitesbymillionVisitors,July 2008&July2009
Lithuania
• B2CE-CommerceTrends
Finland
• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008• DevelopmentofInternetShoppers,comp.tothe EU27Average,in%,2004,2006,2008&2009• LeadingB2CE-CommercePlayers• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,Feb.2010
Macedonia
• B2CE-CommerceTrends
Norway
• B2CE-CommerceTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Poland
• AverageValueofOnlineTransactions,inPLN,Q2 2008,Q22009• DevelopmentofInternetShopperscomparedto theEU27Average,in%,2004,2006,2008&2009• Top10OnlineShops;rankedbyNetRevenue,in PLNmillion,2008• Top10OnlineShops;rankedbyUniqueVisitors andAudienceReach,February2010• TopClothingInternetShopsbyNetRevenue, NumberofOrders,Users,AverageNetOrder Value,NetProfit,NumberofEmployees,and Owner,2008
Portugal
• GeneralB2CE-CommerceTrends• InternetUsageTrends• InternetUsageIndicatorscomparedtotheEU, 2004-2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
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Global B2C E-Commerce Report 2010
Romania
• B2CE-CommerceTrends• OnlineShoppingTrends
Netherlands
• B2CE-Commerce:GeneralTrends• B2CE-Commerce:Sales• B2CE-Commerce:OnlineShoppers• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Table of Contents (4 of 7)
Russia
• B2CE-CommerceTrends:MarketDevelopment• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Spain
• InternetUsageandInternetShoppingHabits, 2008• B2CE-CommerceGrowth,Q22009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Slovakia
• InternetUsageIndicators,comparedtotheEU, 2004-2008• OnlineShoppingTrends• Top3ProductGroupspurchasedonlinein E-Commerce,in%ofRespondents,2009
Sweden
• InternetUsage:Broadband,InternetBanking, Shopping• B2CE-Commerce:SalesandOnlinePayments• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
E-Mail:info@ystats.comwww.ystats.com
Global B2C E-Commerce Report 2010
Azerbaijan
• E-CommerceTrends
Switzerland
• OnlineGroceryShopping,totalandaverageSpen- ding,2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Table of Contents (5 of 7)
China
• OnlineShoppingMarketTrends• TransactionSizeoftheOnlineShoppingMarket,in RMBbillion,2007-2012f• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
India
• E-CommerceTrends:GeneralOverview• E-CommerceTrends:ShoppersandOnline Purchases• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Ukraine
• InternetUsage,AccessandDemographicTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Turkey
• B2CE-CommerceSales,VolumeofTransactions, inYTLmillion,2008• DevelopmentofInternetUsers(million)andits PercentageofCountryPopulation,2000-2008; ShareofInternetShoppersofInternetUsers,in %,2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Japan (Top Country)
• E-CommerceTrends:SalesandProducts• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
5. ASIA
Hong Kong
• GeneralB2CE-CommerceTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Regional
• AsiaPacificRegionandIndividualCountryGrowth byuniqueVisitors,Sep.2008-Sep.2009
Indonesia
• GeneralB2CE-CommerceTrends• WebPortalforOnline-Shopping• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Philippines
• E-CommerceTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Saudi Arabia
• E-CommerceTrends• E-CommerceTransactionsintheMiddleEast• E-CommerceGrowthintheMiddleEast• B2CE-CommerceSpending,2008• BroadbandPenetrationintheMiddleEast• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
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Global B2C E-Commerce Report 2010
Taiwan
• B2CE-CommerceTrends;incl.Sales,inUSD billion,2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010• NewsaboutTaobao.com
Israel
• GeneralB2CE-CommerceTrends• InternetUsage• Cross-BoarderB2CE-Commerce• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
Table of Contents (6 of 7)
Malaysia
• GeneralB2CE-CommerceTrends• B2CE-CommerceSales,inUSDbillion,2009• MajorProductCategoriesinE-Commerce,in%, 2009• NewsabouteBay.com.my
Thailand
• B2CE-CommerceTrends,incl.SalesinTHBbillion, 2008-2009• B2CE-CommerceTrends,incl.SalesGrowthand MajorPlayers• ProductCategoriesinE-Commerce,byB2B,B2C andB2G,in%,2009• WebsiteoftheDepartmentoftheBusiness DevelopmentforE-CommerceService• NewsaboutRakuten/TARAD.com• NewsaboutThaiAirways• NewsaboutTrueCorp• NewsaboutPayPal
South Korea
• CurrentTrendsinOnlineShopping• B2CE-CommercebyProducts,inKRWbillionand in%,Q42008-Q22009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
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Global B2C E-Commerce Report 2010
Table of Contents (7 of 7)
6. OCEANIA / AUSTRALIA
Australia
• LeadingB2CE-CommercePlayers;incl.Assort- ments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010• NewsaboutGraysonline.com• NewsaboutEbay.com.au
7. AFRICA
Egypt
• InternetandE-CommerceTrends
New Zealand
• GeneralB2CE-CommerceTrends• OnlineShoppingTrends
South Africa
• OnlineShoppingTrends• RetailandB2CE-CommerceTrends• GeneralB2CE-CommerceTrends• MobileTrendsinAfrica• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010• NewsaboutKulula.com
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Global B2C E-Commerce Report 2010
Samples
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Asia was the leading geographic region in terms of Internet users in September 2009, reaching 738 million.Global: Internet Users by geographic Regions, in millions, September 2009
418
738
Europe
Asia
179
253
Latin America / Caribbean
North America
57
67
Middle East
Africa
21
0 100 200 300 400 500 600 700 800
Oceania / Australia
in millions
15
Source: Internet World Stats, September 2009
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Moreover, Norway (70%) was also the leading European country in terms of Internet shoppers in 2009, followed by the UK (66%).Europe: Share of Internet Shoppers in Europe, 2004, 2006, 2008 & 2009
2004 2006 2008 2009
Norway n/a n/a n/a 70
UK 37 45 57 66
2004 2006 2008 2009
Slovenia 8 13 18 24UK 37 45 57 66
Denmark 42 55 59 64
Netherlands n/a 48 56 63
Sweden 43 55 53 63
Luxembourg 40 44 49 58
Poland 5 12 18 23
Spain 8 15 20 23
Latvia 3 8 16 19
Estonia 6 7 10 17Luxembourg 40 44 49 58
Germany 37 49 53 56
Finland 33 44 51 54
France n/a 22 40 45
Iceland n/a n/a n/a 44
Cyprus 4 7 9 16
Hungary 4 7 14 16
Portugal 5 7 10 13
Italy n/a 9 11 12
Austria 19 32 37 41
EU27 Average 20 26 32 37
Ireland 14 28 36 37
Belgium n/a 19 21 36
Croatia n/a n/a n/a 10
Greece 1 5 9 10
Lithuania 1 4 6 8
Bulgaria 1 2 3 5
Malta n/a 14 22 34
Slovakia 10 11 23 28
Czech Republic 5 13 23 24
Serbia n/a n/a n/a 5
Macedonia n/a n/a n/a 5
Romania 0 1 4 2
65
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter.
Source: Eurostat, March 2009, December 2009
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