UNLOCKING VALUE FROM SOCIAL MEDIA DATA

IVEY Alumni AssociationNovember 2012

Patrick Gladney@pgladneyHigh Road Communications

“Data is the new oil” Andreas Weigend, Former Chief Scientist at Amazon.com

Image: Unknown

QuantityRefinementValuePipeline

“Not everything that can be counted counts, and not everything that counts can be counted.”

Data needs to be refined before it can become useful.

Image: Walter Siegmund

The magic number.

The pipeline is not yet complete.

Is it worth it?