GIS In Action at Edens & AvantThe Necessity Retail Company

David Z. Beitz

Items! Edens & Avant – Necessity Retail Centers

! Maps & Demographics

! Website

! Leasing

! Media Relations

! Acquisitions

! Corporate

! Development

! New

! Questions

Agenda

Necessity Retail Centers

• Edens & Avant focuses on the operation, management and development of retail centers.

• Centers are leased to regional and national retailers that serve the basic and recurring consumer needs of the trade area population.

• Edens & Avant has $2.3 billion in assets.

• Company's current retail real estate portfolio comprises more than 220 owned and managed shopping centers in 20 states.

Necessity Retail Centers

Maps & Demos

• Started with ESRI Business Analyst & focused on the property portfolio

• Created custom demographic reports

Website

• Create an on-line property search that facilitates retailers finding the space that meets their search criteria.• What to include: demographics, maps, pictures, aerial photos, site plans, copy points, contact information.

• (Beta Site) Focused on the needs of the users by interviewing retail clients at the International Conference of Shopping Centers (ICSC) in Las Vegas, NV 1999• Interviewed Leasing Representatives with Edens & Avant to see what they wanted and how they would be using the site.

Process:

Goal:

Website

• Business Analyst supplied the demographic data (CACI).• Edens & Avant’s shopping center layer• State and MSA centroids from the National Transportation Atlas Database (NTAD)

Data

• Business Analyst• Routemap IMS• Microsoft Access

Software

Website

• Combined Business Analyst & RouteMapIMS

• Demographics & Mapping on the website

Website

• Designed search page with retailers in mind

• Can search by radius demographics, MSA, leasing representative, city, & state.

Website

• Each center page has a photo, aerial, site plan, copy points, square footage, tenant listing, and an interactive map.

Website

• Interactive map with RouteMap IMS

Leasing

Marketing Plans

Sally Beauty Example

Media Relations

Konover Acquisition

Acquisitions

Acquisition Mapping

Corporate

Location Reviews

Corporate

Investment Tours

Corporate

Demographic Analysis

Development

“If you build it they will come”…. not always

Development

Retailers like to see the following information:

• Lots of housing – existing and planned• Competition doing well – this means there are dollars in the market• Easy access to the site• Good traffic counts• That the site is on the “going home” side of the road• Gravity model – taking into account the dollars in the market and

strength of competition – Sites Plus is most popular by Gravitec Development

• Other sites and why they don’t work.• Other sites that a competitor might locate• Where is the Super-Wal Mart?• Zoning and timing

DevelopmentMarket Overview

Development

Marketing

Development

Satellite / Aerial Photos

Development

Site Evaluation

Difficult to get detailed data

Development

Gravity Modeling

Grocery stores still run their own models

New

Development

Web Services

NewPortfolio Reviews

GIS Analysis

• Analyze demographics and market conditions of the retailer

• Interview the retailer for what characteristics drive the business

• Then present the centers that best meet the retailers requirements

NewPortfolio Reviews

GIS Analysis

Demographics 1 mile 3 miles 5 miles 10 miles 15 miles

Population 3,104 43,283 109,953 297,757 729,776

# Households 1,268 18,187 45,584 119,131 283,526

Avg. Household $ 100,367 75,570 66,433 65,920 62,182

Accomplishments

“In life you can never talk too much about your

accomplishments. If you don’t talk about them then

no one will know.”

Donald Trump

GIS In Action at Edens & Avant

•2000 - Featured in CHAIN STORE AGE October Edition – GIS Analysis

•2001 - Special Achievement in GIS Award from ESRI - Website GIS integration

•2002 - Featured in “GIS Means Business” volume 2 by David Boyles – GIS at Edens & Avant

•2003 - Featured in COMPUTERWORLD Magazine December 15 Edition – Web Services

Questions?

GIS In Action at Edens & AvantThe Necessity Retail Company

David Z. Beitz