GIRLS GONE VIRAL

By Amy Cross

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Dove Sketches, Patch Hello Flo Camp Gyno and Period Party Pantene Sorry, Not Sorry Underarmour I Will What I Want Covergirl Girls Can Always Like A Girl

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Sketches200 Million Views

Dove

I Will What I Want

6.4 Million views

Underarmour

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Period party 28 Million views

Hello Flo

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Girls Can 5.6 Million views

Covergirl

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Shine Strong 46 Million views

Pantene

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Like a Girl

48 Million Views

Always

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Rated More than 3000

ads for 450+ brands

More than 3000 ads for 450+ brands

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Current portrayals of women

aren’t so different

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What’s so different? What’s the viral Sauce?

1 Woman is the lead

2 She is talking

3She is DOING something

4 She is not serving others

5She isn’t flying planes or hunting

6She is just being human and female, whatever that might mean

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Viral Winner Proctor & Gamble

100 Million Views

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52% women surveyed wouldbuy the product*

46% follow advertiser on social media*

Portray Women Well and…

She knows and adweek

is our targetTHE WORST

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Over 3000

ads for 450+

brands

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contact

amy@buyupindex.com

www.buyupindex.com

416540

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