Post on 21-Jun-2015
This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
CREATIVITYIS ALL INTHE EYE OF THE BEHOLDER.GILROY CREDENTIALS
MARCH 2011
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@GILROYHQ THE AGENCY: WHO WE WORK WITH: OUR EXPERIENCE: GREAT IDEAS IN ACTION: WHY WORK WITH GILROY?
gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.
THE AGENCY
through the line strategic marketing agency
30 year trading history – cash positive
national, pan-European and global experience
award-winning media-agnostic marketing
business-to-business technology focus
brand : messaging : communications : demand generation : social media : advertising : new media
long term engagements – c.83% recommendations
gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.
ENDORSED BY THE BEST
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WHAT’S KEEPING US AWAKE AT THE MOMENT
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OUR EXPERIENCE, YOUR ADVANTAGE
we understand technology; the vertical market issues; your products and services; and your competitors
we are tuned into buying cycles and purchasing behaviour
experience adds value to the brief, reduces the complexity and improves speed to market
available without retainer on a per-project basis – focused on results
gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.
WHERE GREAT IDEAS START, AND THEN WE CAN MAKE THEM HAPPEN.
gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.
TIMING IS IMPORTANT
campaign based on research addressing the issues with online retail in the UK market
messaging focused on the descriptive nature of the issue of providing timely relevant content
generated 258 responses and 49 downloads of a campaign specific business briefing
follow-up identified 22 business opportunities with three contracts closed (£470k) to date
campaign investment £20k with ROI at over 6:1
gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.
FIGHTING FIT
post-financial scandal, Mahindra Satyam needed to start communicating o openness about the scandalo what they’ve doneo demonstration of fitness
3D DM designed make an impact
successful in delivering a high recall rate
over 40 board level meetings booked
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AN INDEPENDENT VOICE
seeking to develop broader awareness in the financial services sector
program sponsored by Computacenter and Sun Microsystems
targeting the Financial Sector
LinkedIn community grew from 700 to 2,300 in first 6 weeks
event attended by over 60 key decision makers
three major business leads delivered on the day of the event
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targeting Cx level at existing telecommunications customers across EMEA
sustained campaign to raise awareness and generate demand
delivering a 5 part rich media experience for a personal and direct approach
messaging focused on Oracle offering more than just a database - to position the brand not the product
significant expansion of the business pipeline
DOING MORE
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NEW BRAND, NEW DIRECTION
development of messaging and suite of tools to articulate the proposition to its target audiences
clearly outlining a new strategic direction - information delivery platform – taking the message deeper than just the network reach
identification of key messages for all divisions for consistency across the marketing community
gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.
BRINGING TECHNOLOGY TO LIFE
campaign for award winning unified communications software, HiPath OpenScape.
focused on identifying and generating qualified leads to drive licence sales amongst early adopters
conception to follow up in 12 weeks
integrated multimedia campaign – delivered on-time and within original budget
over 157 qualified leads (303%)
gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.
EMPOWERING A SOCIAL MEDIA STRATEGY
delivering a social media strategy and drive for thought leadership in the security space
developed a simple application for easy management enabling the client to change editorial priorities instantly
home to over 300 bloggers achieving global reach with over 740 visits per day and growing
Operation Aurora cyber threat – 12,640 unique page views with a dwell time of 3 mins – turning a negative to a positive
gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.
GETTING PERSONAL
targeting senior decision makers of €1bn+ turnover EMEA organisations
focus for the campaigns is to raise awareness and to position them as a voice of authority
personalised messaging (content, version, by territory) to individuals using PURLS targeting different sectors
content is issue based supported by relevant customer case studies, analyst briefings, etc
to date, campaign has generated over 360 TCS approved leads
gilroy.co.ukThis presentation is the property of Gilroy Corporate Communications Ltd.
WHY YOU SHOULD WORK WITH GILROY
proven effectivenesso performance endorsed by clientso measurement built-in as standardo high-profile, award-winning agency
business efficiencyo broad and deep understanding of technology and buyerso minimise wastage and increase speed-to-marketo ability to add to the brief and therefore its effectiveness
ease of operationo proven ability to deliver complex campaigns on-time and within budgeto reduced impact on customer resourceso more time for collaborating and therefore more effective for you
This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
IF YOUR BUSINESS NEEDS SOME THOUGHT, LET US DO THE THINKING.
Andy WeeksBusiness Development Gilroy Corporate Communicationsandy.weeks@gilroy.co.uk D: +44 (0) 207 193 5412T: +44 (0) 1256 369 660
Gilroy Corporate CommunicationsRutherford Road, Basingstoke,
HampshireUnited Kingdom, RG24 8PD
t: 08456 184 184w: www.gilroy.co.uk
twitter:@gilroyHQ