Giles Colborne The Challenge Of Simplicity

Simplicity

Colbourne

What did you want to be?

.co.ukresearch led design

.comresearch led design

user experiences aregetting smaller

Zune 1.0 vs Zune 2.0

To do list

- Call Ken- Write presentation- Cinema tickets- Fish fingers?

People are crying out for less

Why is there a move to simplicity?

Simplicity ≠ Usability

Efficiency Effectiveness Satisfaction

Measuring usability

Source: ISO 9241-11

Traditional system

Call centre

Web site

Simplicity

Simplicity is not...

Removing features

Adding instructions

Breaking it into steps

The achievement of maximum effect with minimum means

Dr Koichi Kawana

Simplicity in user interface designrefers to experience, not artefacts

‘It just works’

Experience occurs at many levels

Physical dimensions & handling

Input mechanisms

Visual / output

Correspondence between program model and mental model

Eco-systems of software / devices

The achievement of maximum effect with minimum means

Dr Koichi Kawana

A process for simplicity

Guidelines

A process for simplicity(guidelines in a specific order)

Understand context

What is minimal?Go

What is minimal?January 2002

Understand context

What effect is the user trying to produce?

Understand context

What does the user know?

Just simple enough

What is minimal?January 2002

Shrink, Hide, Embody

By removing the irrelevant

you emphasise what really matters

Many hands make light work

A bird in the hand is worth two in the bush

Buy one get one freeJust do it

Today is the first day of the rest of your life

Don’t forget to put the cat out

Simply betterOne, two, three, go!

To dare is to do

Some day I’ll fly away

Meeting at 13:40

By removing the irrelevant

you emphasise what really matters

Just simple enough

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Wild West Theme Park

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Region map Interactive map

Biggermap Show on map

Booking Options

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Travel planneran incredibly complex

problem

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Wild WestThings to do

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<image> Chez GerredFood & drink

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<image> BudgetCar rental

Booking Options

email to a friend

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Organise

2 6 4 835

What numbers did you just see?

1 2 3 4 5 6 7 8 9

Don’t make them wait

GOMS KLMCard & Moran

Eliminate waiting

Organise

Understand the users’ context

Spend time up front thinking

Spend time later checking

The road to hell is paved with good intentions

Linear step-by-step processes - taking control of what the user does next

We’ll let the user decide

What if the user wanted to...

Instructions

Long lists

Home pages

Error messages

Eliminate waiting

Organise

Understand the users’ context

Perfection is achievednot when there is nothing more to add

but when there isnothing more to take away

Antoine de Saint Exupery

No matter how cool your user interface,less would be better

Alan Cooper

giles.colborne@cxpartners.co.uk

Giles Colborne The Challenge Of Simplicity

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