Post on 27-Dec-2020
GIGA
GIGARCHITECTURE // TERMINAL STUDIO // WINTER - SPRING 2020 // SEBASTIAN GUIVERNAU
2
I. Background+ Case Study: Unlisted Experiential+ Freelance Model II. Gig Economy+ Introduction+ Trends & Statistics
III. Workspace - Evolution+ Traditional Office+ Creative Office+ Mega-plex // Campus+ Teleworking+ Coworking // WeWork+ Gig Economy
IV. GIGArchitecture
TABLE OF CONTENTS
3
CASE STUDYUNLISTED EXPERIENTIAL
4
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
CASE STUDYUNLISTED EXPERIENTIAL 2019
5
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
CASE STUDYUNLISTED EXPERIENTIAL 2.0
6
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
CASE STUDYUNLISTED EXPERIENTIAL 3.0
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MMA
DV
ENTU
RECO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
SXX
STRA
TEG
Y
JH
WEL
LNES
S
KD
PRO
DU
CTI
ON
XX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
UNLISTED EXPERIENTIAL
ORGANIZATIONAL STRUCTURE
LEADERSHIPCREATIVE
OWNER SG SG
EXPE
RIEN
TIA
L
BUSI
NES
S
XX
STRA
TEG
Y
JH
WEL
LNES
S
KDPR
OD
UC
TIO
NXX
DIG
ITA
L
ES
BRA
ND
& G
FX
DS
ARC
HIT
ECTU
RE
MM
INTE
RIO
RS
PL
LAN
DSC
APE
MB
ART
& F
ASH
ION
MM
AD
VEN
TURE
CO
AN
ALY
TIC
S
KF
ENG
INEE
RIN
G
MG
FABR
ICA
TIO
N
XX EXPERT ADVISORS
DISCIPLINARY LEADS
PRODUCTION DESIGNERS
RND
STR
BND
INTLEADERSHIP
MANAGEMENTCREATIVEOPERATIONS
DIRECTORS
ART
AN
A
ARC
FABO
PERA
TIO
NS
AC
CO
UN
TSC
REA
TIV
E/C
R
ART
PRO
DU
CTI
ON
STRA
TEG
Y
RND
WLN
DG
T
INT
ART
ENG
ARC
FAB
BUS
LND
BND
INT
ART
ENG
ARC
FAB
DESIGNERS IN CR
PART-TIMEFULL-TIME
TEAM COLLABORATORS
AD
V
PRD
7
REMOTE COLLABORATIONFOCUSED EFFORT // EFFICIENT USE OF TIME
UNLISTED CLIENT #1
8UNLISTED MISSION
ENGINEER
WELLNESS
ADVENTURE
FABRICATION DATA ANALYST
ARTIST
LANDSCAPE ARCHITECT
ARCHITECT MARKETING & ADVERTISING
PSYCHOLOGIST
MUSICIAN PRODUCER
RECRUITER GRAPHIC ARTIST
STYLIST
3D VISUALIZATION
FINANCIAL ADVISOR
DEVELOPER
APPAREL
DIGITAL STRATEGIST PROFESSORS
BUSINESS CONSULTANT
EXPERT MODELTEAMS OF FREELANCERS
9
UNLISTED UL EXPERT STORY
75'
90'
FREELANCE MODELAN ARTIST'S STORY
10
UNLISTED MISSION
FREELANCE MODELAN ARTIST'S STORY
11
GIG ECONOMYINTRODUCTION
The growth of the Gig Economy represents a shift in the way Americans
view work. Instead of a more traditional system where a worker works full-
time for only one employer, some workers choose to enter the gig economy
for the flexibility, freedom and personal fulfillment that it provides them.
12
GIG ECONOMYTRENDS & STATISTICS
Up to 162 million people in Europe and the United States or 20 to 30 percent of the working-age population engage in some form of independent work.
13
WORKSPACE EVOLUTIONTRADITIONAL OFFICE
CITY
HOME
SUBURB
WORK
AA
A
A
A
A
AA
A
A
A
A
A - AMENITIES
14
WORKSPACE EVOLUTIONTRADITIONAL OFFICE
CITY SUBURB(DON DRAPER'S HOUSE)
15
HOMEWORK
A
A
A
A
A
A
A
A
AA
AA
A - AMENITIES
WORKSPACE EVOLUTIONCREATIVE OFFICE
16
WORKSPACE EVOLUTIONCREATIVE OFFICE
17
WORKSPACE EVOLUTIONMEGA-PLEX // CORPORATE CAMPUS
HOMEWORK
AA
A
A
A
A
A
AA A
AA
A - AMENITIES
18
Apple, Cupertino Google, Mountain View Facebook, Menlo Park
WORKSPACE EVOLUTIONMEGA-PLEX // CORPORATE CAMPUS
19
WORK
A
A
A
A
AA
AA
HOME
AA
AA
A
A
A
A
WORKSPACE EVOLUTIONTELEWORKING
'telework' or 'teleworking' refers to a work flexibility arrangement under which an employee performs the duties and responsibilities of such employee's position, and other authorized activities, from an approved worksite other than the location from which the em-ployee would otherwise work."
A - AMENITIES
20
WORKSPACE EVOLUTIONTELEWORKING
21
WORK
A
A
AA
A
AAA
A
HOME
A
AA
WORKSPACE EVOLUTIONCOWORKING // E.G. WEWORK
'coworking' refers to the use of an office or other working environment by people who are self-employed or working for different em-ployers, typically so as to share equipment, ideas, and knowledge.
A - AMENITIES
22
WORKSPACE EVOLUTIONCOWORKING // E.G. WEWORK
23
WORK
A
AA
AA A
HOME
AA
A
A
A
A
WORKSPACE EVOLUTIONGIGARCHITECTURE
A - AMENITIES
24
?
GIGARCHITECTURENEW CORPORATE HQ TYPOLOGY
UNLISTED HQ HOME OFFICE // REMOTE WORKSPACE
25
256 GIGABYTES256 MEGABYTES
2004 2019
Independent work is rapidly evolving as digital platforms create large-scale, efficient marketplaces that facilitate direct and even real-time connections between the customers who need a service performed and the workers willing to provide that service.
DIGITAL TECHNOLOGY & PHYSICAL SPACE NEEDSFUTURE OF COLLABORATION
26
15 BEST CITIES FOR GIG ECONOMY JOBS
GIGA TERMINAL STUDIO: SITE STRATEGY
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GIGARCHITECTURE // TERMINAL STUDIO // WINTER - SPRING 2020 // SEBASTIAN GUIVERNAU