Gibbs, Jake, Hamdan, Ray

Shark Tank Pitch

The Problem● There is no easy, versatile

tuning device for all instruments and all levels of music skill.

● Music accessories and tuners are very focused and specialized.

● Current set ups are bulky and expensive

● To do what the X-Tuner does, a current set-up would look like this:

Our Solution

_____________________________

The most versatile, accessible, and interactive music tuner to date

_____________________________

What is the X-Tuner?

● The X-Tuner is a multi instrument tuner that allows users to

accurately tune and compose in any key

● From vocals to guitar, the x-tuner will allow you to visualize your

music

Our Prototype

Playing correct note in tune:

Playing correct note out of tune:

Playing note out of scale:

How It Works

★ Piano roll on bottom half of screen highlights correct notes for a specific scale in green.

★ Each note that is played in tune will show up green. ★ The notes that are off-tune will be red. The top half of the

screen is the tuner that displays exactly how off-tune you are.★ A scale is composed of 12 semitones, each semitone is made

of 100 cents, so there are 1,200 cents in a scale.★ The tuner will display how many cents you are off from the

correct pitch.

Risks○ Competitors - polyphonic tuners, ableton

features, ○ barriers to market entry - strong, established

music accessory companies, ○ return on investment○ R&D needs: Programmer to rewrite audacity

software, audio engineer

CompetitorsFunctionality

● Tune all your strings at once● Guitar and Bass only● Choose strobe mode for up to

0.1-cent accuracy● Tune in a number of preset

tunings● Price: $99

MarketRoland

★ Historical Revenue (Sales):

$940,000,000 (2010) $771,000,000 (2008) $200,000,000 (1998)

★ 200 employees

Rickenbacker Intl. Profile

★ Revenue (sales): 1,114,600,00 (2010)

★ 10 employees

Akai

★ Revenue (sales): 579,800,000 in 2010

★ 180 employees

Target MarketMusicians both upcoming, and professional

Music theory is hard, the x-tuner is easy“See your music"

Experts (makes music for a living)Good for live performance of all levels of musician. Tune whole instruments at once, in whatever tuning you want. Tune the whole band.Makes composting easy, increases your workflow

Intermediate (knows instrument, maybe multiple)Helps grasp music theory, can visualize what you're making and see what works over time. Tune whole instruments, looking for a composition tool and tuner

Novice (just starting)Pretty much the same as intermediate but with emphasis on single instrument.

Market PotentialRoland Swot

OpportunitiesThe world of electronics has undergone drastic changes over the past few years and is expected to grow much more rapidly.

According to the industry estimates, the revenue from the musical instrument manufacturing industry in China will grow with an annualized rate of 7.8%, totaling $3.72 billion in 2015.

Rickenbacker Analysis

“China has become one of Rickenbacker's best markets.”

USA$6Bn Industry

PortlandThe Scene

“There’s probably more record stores per capita in Portland than in any other city in the United States,” says Terry Currier, the owner of Music Millennium, at 41 years one of the oldest still-operating record stores in the Pacific Northwest. “It’s a huge part of the culture.”

Record Stores in Portland

The ProductComponent Price Image Link

Mic $9.91 https://www.dhgate.com/product/professional-mic-super-small-size-rotatable/395379124.html#s1-8-1b;searl|1101478662

Raspberry pi $5 https://www.adafruit.com/product/2885

Cables $3 https://www.adafruit.com/product/3610

Screen 12.30 https://m.dhgate.com/product/wholesale-2-4-inch-tft-lcd-shield-touch-board/260978747.html#cppd-4-9|null:108:r0870027748

Battery 3.94 https://www.dhgate.com/product/ultra-thin-slim-powerbank-8800mah-ultrathin/373694474.html?recinfo=8,201,4#cppd-4-5|null:201:r1422766043

Plastic $1.50 https://www.matterhackers.com/store/3d-printer-filament/hips-175mm-1kg

Other CostsShipping

Device volume= .91in cubedLarge flat rate box= 792 in cubed, $17.05Small flat rate box= 70.1 in cubed, $5.95Avg. Shipping cost is 4.5 cents per unit to ship anywhere in country

Manufacturing

3d printers: 5k for 2 = 2 cases every 4 minutes indefinitely 10 mins assembly per individual= 6/hr5 people working @10/hr= $50/hr for 30 units an hour. 1.66 cents per unit manufacturing making 210 units per day. This can be scaled up with more printers and people as demand increases.

Price: $37.21

Startup CostsSoftware Engineers- 150k for 2 and 1 intern

Marketing- 25k

3d printers- 5k for 2

Our garage- Free

Office Space- WeWork membership $220 a month for our employees to work at any WeWork location across the US$2640 a year

Audience InvolvementHow many of you know a musician?

How many friends do you have on facebook?

Profit MarginsFixed Costs (1st yr)- $182,640

Device Price- $90Profit Margin- $52.79/ unit

Units sold to reach profit in 1st year- 3,459

Or,1/200 people in Portland (3 people per grade at Lewis and Clark)

Or,0.0003 percent of Roland’s Revenue

Or,1/100,000 people in the US

Who We Are

We are:

● dedicated to working with beginning musicians to improve their musical experiences

● connected to and able to collaborate with beginning musicians● young and still in the early stages of development, ie. flexible

and willing to work towards what consumers want● experienced with design, problem solving, and brainstorming

skills● constantly looking for feedback on how we can improve!

We Are Looking For

● Investors ● Programmer ● Audio engineer● Fellow designers