Post on 05-Jul-2015
description
“The marketplace isn’t changing;
it has changed.”
“Change is the only constant”
“Parity exists in all market categories;
therefore branding is not a luxury but a necessity.”
“The brand is no longer about perception, but experience.”
“It is no longer about exposure, but engagement.”
“It is not just what the message says, but how and
where it is delivered.”
Our Process•Brand Research
•Brand Strategy •Brand Design •Brand Communication
Our ProcessBrand Research
Designed to uncover internal values, beliefs and culture
Used to determine internal and external perception
Includes brand DNA research, brand audits and competitive comparison
Our ProcessBrand StrategyDetermines the brand’s unique positioning in the marketplace
Creates a roadmap for all branding activities
A basis for the creation of brand behaviour, experience and identity
Includes internalisation training and an internal awareness campaign
Our ProcessBrand DesignWhere the brand logo and identity are created
Includes a corporate and visual identity to ensure consistency of presentation
The brand experience is also designed in this stage
Our ProcessBrand CommunicationsThe external component of the branding process
Campaigns are developed based on objective-based advertising strategies
Includes all external communication activities such as advertising and PR
Thank You