Post on 02-Jul-2015
description
A minimum viable presentation
(which will begin at 6:53)prepared for #GEWKClean
@adamberk@dianakander@lesamitchell
@jacksonlindauer@anitabnewton@ryanabennett@nathankurtz@ArielMediaKC
We are here to help :)
#GEWKClean
The most annoying or frustrating thing…. today (or this week)...
Scientists do not coddle ideas. They crash test
them. They run them into a brick wall at sixty miles per
hour. If the idea is sound the pieces will be of the
wall.
“Yeah runnin' down a dreamThat never would come to me
Workin' on a mystery, goin' wherever it leads
Runnin' down a dream.”
-Tom Petty (rock n roll singer)
THINK.TEST.PROVE.
Prove Wrong? Think differentProve Right? Think BIGGER
-aa-ALBERT EINSTEINjust kidding!!!!!!!!!!!!!!:)
“Do things that don't scale”
-Paul Graham
Isolate your variables and assumptionstest them independently
Test the riskiest
ones first
Test Demand NOT SUPPLY
CUSTOMERS have multiple
PROBLEMS PROBLEMShave multiple
SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS
PERFECTION is achieved
NOT when there is nothing left to A D D ,
BT WHN THRE ISNTHING LFT TO
TAKE AWY
If you
cannot explain it simply, you
do not
UNDERSTAND IT well enough.
<<< That guy
If you think your customer segment is
MILLENNIALS, YOUNG PROFESSIONALS, EVERYONE, SMBs, MULTIPLE ACTORS, YOUR MENTORS, PEOPLE WHO HAVE A VESTED INTEREST IN BUILDING YOUR SOLUTION (added after the webinar) FRIENDS, FAMILY,
you do not
UNDERSTAND IT well enough.
<<< That guy
If you think the problem you are solving is
LACK OF TIME, LACK OF MONEY, LACK OF CUSTOMERS, LACK OF YOUR SOLUTION,
you do not
UNDERSTAND IT well enough.
<<< That guy
“I want to solvethis problem
for this person,because”
-You
PITCH
“I want to solvethis problem
for this person,because”
-You
“I believe this person, has this
problem.”-You
bit.ly/GEWproblemsonly
#GEWKClean
A minimum viable #CUSTDEV presentation
(which will begin at 10:20)Experiment design 10:40
GET OUT 11:00#GEWKClean
Customer DevelopmentProblem/Customer fit. No solutions
Good idea? Who cares!
Good idea? Who cares?
Good idea? Prove it!
an early adopter is someone who tells you it is a problem before you
tell them
Fact or Problem?Headaches or Migraine?
Every day or Once a year?
MILKSHAKES
GOOB (credit, Steve Blank)
Pulldon't push - it's harder than it seems.
PASTnot future
They may not know WHAT they want, but they have to want SOMETHING
NO SURVEYSNO SOLUTIONS
NO FOCUS GROUPSNO EXCUSESNO B2B2BS NO WOULD
NO FRIENDS NO FUTURE
GET OUT OF HEREhttp://bit.ly/learn_by_listeninghttp://bit.ly/help_us_learn
The value is in running the first experiment not designing it.
GET BACK IN HEREhttp://bit.ly/learn_by_listeningEnter 5+ per PERSONThe value in the first experiment is running it not designing it, so the design of experiment 2 is sound.
BY 3pm write down your exact problem and customer AND PUT THE CUSTOMER ON THE WALL
“What is your problem?” - entrepreneur“I want more customers. I don’t want a website.” - customer
As the entrepreneur, assuming this is a pattern, you can choose to…
1. get them more customers without a website2. convince them they need a website3. solve a different problem4. find a new customer segment
At 5:45 we will complete the venn. What do you think is the IDEAL SOLUTION for your CURRENT CUSTOMER AND PROBLEM HYPOTHESIS. What is the least you need to do to “SELL” that solution to that customer TODAY
I believe that 1 professional --- in Norway CUSTOMER, wants to rent this 1000usd LED light SOLUTION. I will prove it by having one of them *rent one for 200 usd for 2 days via online form PERFORMING THIS VALUE ACTION by FRIDAY 11/21.
I believe that 1 festival owner in Bergen CUSTOMER, wants to go up in quality SOLUTION. I will prove it by having one of them *agree to include our survey on “official festival channels” PERFORMING THIS VALUE ACTION by FRIDAY December 1. (not all experiments can be boxed in BUT THIS ONE CAN:)
It is patent pending… I would rather not run an experiment.
I believe that 10 parents close to Bergen CUSTOMER, don’t use the cart seat because it is gross and unsafe BUT WANT TO. SOLUTION. I will prove it by having REMA1000 intend to purchase 5 carts (will describe) in 2 weeks.
SOOOOOO?cognitive dissonance at its finest
1. www.unbounce.com2. adam@neighborrow.com GREEN
button on the left 3. PASSWORD4. “Create a new page”5. name it with your email (so I can get
you traffic)
“I believe this many people will take this action in exchange for {your solution} by 4pm because I
KNOW for a fact that they have this problem.”
-You
●
HOW MANY APPS DO YOU HAVE ON YOUR PHONE?
Leave nothing but footprints take nothing but photographs
APPOINTMENTS DON’T COUNT(but you will talk to 5 festival owners by
NEXT THURSDAY)
@RubeGoldberg
Manual
1. One thing you learned2. One thing you demolished3. One thing you need --->