GETTING THE UGC

YOU WANTVANESSA GENNARELLI

@mozzadrella#ugcpunk

CONTENT STRATEGY-THE EDUPUNK WAY

WearingHOODIES

Loving myYOGA MAT

PeerLEARNING

1 2 3

Hi, I’m Vanessa. I<3

PeerLEARNING

1

Feedback

Everyone has Expertise

Connecting and Sharing

PEER 2 PEER UNIVERSITY

100% user-generated content

67,000 users in 550 courses

since 2009

Learning experiments

TINY TEAM, BIG MISSION

UGCStrategies for

2

Shine a light onEXEMPLARY

folks *badges.p2pu.org

Provide stellarSAMPLE COPY

*VerifyApp

SweetINLINE HELP

copy

*Airbnb

Inline help

copy

SweetINLINE HELP

*Hacker League

copy

CreateSPIFFY RESOURCES

*Mailchimp

Inline help

Develop

SAFEGUARDS to QA, i.e. community review

*SoundCloud

Content Strategy + Peer Learning=

YOU

3

Select1 TALENT

Share withYOUR NEIGHBOR

Develop a PLATFORMthat touches all of your talents and

relies on UGC

1 2 3 Remember Your 3 Talents?

Example: project management + babysitting =

platform for sharing activities to distract

your kids

Sketch out the wireframe for the

signup flow / asking new users to contribute

Which UGC strategies will you use?

• Curation• Sample content• In-line help content• Resources• Safeguards and QA

YOU HAVE 20 MINS

BOOM!You just peer

learned.

@MOZZADRELLA

VANESSA GENNARELLI

@P2PU

Please, pleasey please Tweet your project to #ConfabMN &

#UGCPunk

Let’s keep learning...