Post on 24-May-2015
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Janet Doolin, J.D.Janet Doolin, J.D.
Getting Stock Gifts
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AgendaAgenda
Why Ask for Stock GiftsWhy Ask for Stock Gifts Words to Watch ForWords to Watch For Walking Through A Stock GiftWalking Through A Stock Gift Building Your Stock ProgramBuilding Your Stock Program
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Why Ask For Stock GiftsWhy Ask For Stock Gifts
Benefits For Your OrganizationBenefits For Your Organization
Bigger GiftsBigger Gifts Repeat DonorsRepeat Donors Build Prestige Build Prestige Gain EfficiencyGain Efficiency
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Why Ask for Stock GiftsWhy Ask for Stock Gifts
Benefits For DonorsBenefits For Donors
Satisfaction of Giving Larger GiftSatisfaction of Giving Larger Gift ““Triple Play”Triple Play” Avoid Costs Avoid Costs Create Income for Self or Others Create Income for Self or Others
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Who’s Doing This Well?Who’s Doing This Well?
Colleges and UniversitiesColleges and Universities
University of Denver University of Denver University of ColoradoUniversity of Colorado
Total Stock Gifts & DonorsTotal Stock Gifts & Donors
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Who Else?Who Else?
Health and Human Services Health and Human Services OrganizationsOrganizations
National MS SocietyNational MS Society United Way - Denver ColoradoUnited Way - Denver Colorado
Total Stock Gifts & DonorsTotal Stock Gifts & Donors
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What Do Your Donors What Do Your Donors Own?Own?
Stock
Bonds
Cash
Real Estate
Per. Prop.
Stock 36%
Real Estate 24%
Per.Prop.20%
Bonds 11%Cash 9%
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Key PointsKey Points
WhyWhy
WhoWho
WhatWhat
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Words to Watch ForWords to Watch For
SecuritiesSecurities Capital GainsCapital Gains
Appreciated StockAppreciated Stock Depreciated StockDepreciated Stock
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More Words to Watch ForMore Words to Watch For
Marketable StockMarketable Stock Stock ExchangesStock Exchanges
Hard-To-Market StockHard-To-Market Stock Unmarketable Stock Unmarketable Stock
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Walking Through a Stock Walking Through a Stock GiftGift
Current FMVCurrent FMV $10,000$10,000 Original CostOriginal Cost $ 2,000 $ 2,000
GainGain $ 8,000$ 8,000
Income Tax Deduction $10,000Income Tax Deduction $10,000
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Walking Through a Stock Walking Through a Stock GiftGift
What About Capital Gain Tax?What About Capital Gain Tax?
If Donor Sells: If Donor Sells: $1,600 Tax$1,600 Tax
If Donated: If Donated: No Capital Gain TaxNo Capital Gain Tax
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Walking Through a Stock Walking Through a Stock GiftGift
Four Issues Four Issues CConveyonvey VValuealue AAcknowledgecknowledge RRecognizeecognize
CVARCVAR
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CCVARVAR -- CConveying Stockonveying Stock
Different Modes of DeliveryDifferent Modes of Delivery Hand DeliverHand Deliver MailMail ElectronicElectronic
Common PitfallsCommon Pitfalls
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CCVVARAR –– VValuing Stockaluing Stock
Marketable StockMarketable Stock FMVFMV High and LowHigh and Low
Donor’s ResponsibilitiesDonor’s Responsibilities Organization’s ResponsibilitiesOrganization’s Responsibilities
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CVCVAARR –– AAcknowledging cknowledging
Stewardship of GiftStewardship of Gift Creating Stock SpreadsheetCreating Stock Spreadsheet
Receipt the Number of SharesReceipt the Number of Shares Name of StockName of Stock Date of GiftDate of Gift High and Low (Optional)High and Low (Optional)
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CVACVARR –– RRecognizing ecognizing DonorDonor
Your Organization’s PoliciesYour Organization’s Policies Major Gift vs. Planned Gift?Major Gift vs. Planned Gift?
Ongoing Stewardship of DonorOngoing Stewardship of Donor Repeat Stock GiftsRepeat Stock Gifts
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CVARCVAR
CConveyance is Keyonveyance is Key
VValuing Stock Giftsaluing Stock Gifts
AAcknowledging Stock Giftscknowledging Stock Gifts
RRecognizing Stock Donors ecognizing Stock Donors
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Building A SuccessfulBuilding A SuccessfulStock ProgramStock Program
PoliciesPolicies
Internal StepsInternal Steps Brokerage RelationshipBrokerage Relationship Stock SpreadsheetStock Spreadsheet
MarketingMarketing
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Policies and Internal Policies and Internal StepsSteps
Accepting Stock GiftsAccepting Stock Gifts Valuing StockValuing Stock Internal Reporting ProceduresInternal Reporting Procedures
Selling Stock or Holding Stock?Selling Stock or Holding Stock? Pros and ConsPros and Cons
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Marketing StrategiesMarketing Strategies
Broad MarketingBroad Marketing
Targeted MarketingTargeted Marketing
One On One MarketingOne On One Marketing
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Easy Marketing IdeasEasy Marketing Ideas
Stock Gift in a BoxStock Gift in a Box
October Stock LetterOctober Stock Letter
Direct Mail Piggyback Direct Mail Piggyback
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Other Marketing IdeasOther Marketing Ideas
Stock BrochureStock Brochure
Marketing with the SeasonsMarketing with the Seasons
Financial Seminars – Pros and ConsFinancial Seminars – Pros and Cons
WebsitesWebsites
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Wired Seniors ReportWired Seniors Report
Internet Use StudyInternet Use Studywww.pewinterest.orgwww.pewinterest.org
AgeAge Percent OnlinePercent Online 50-5450-54 52%52% 55-5955-59 43%43% 60-6460-64 33%33% 65-6965-69 23%23% 70-7470-74 15%15% 75-8075-80 8% 8%
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Donor ServicesDonor Services
The Key is Service The Key is Service
““Full Service Approach”Full Service Approach”
How Your Staff Can Help…How Your Staff Can Help…
or Hurt Your Programor Hurt Your Program
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Stock Gift Program GoalsStock Gift Program Goals
Consistent Marketing PlanConsistent Marketing Plan KISSKISS Avoid Technical JargonAvoid Technical Jargon
Consistent Donor ServicesConsistent Donor Services
Promote Major Gifts & Planned Gifts Promote Major Gifts & Planned Gifts
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3 Key Points3 Key Points
PoliciesPolicies Board is on BoardBoard is on Board Staff is on BoardStaff is on Board
StrategiesStrategies
Spectacular Service! Spectacular Service!
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RisksRisks
Risks of Not Having a Stock ProgramRisks of Not Having a Stock Program
vs.vs.
Having a Stock ProgramHaving a Stock Program
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Is Your OrganizationIs Your Organization in Neutral? in Neutral?
Neutral is a Dangerous GearNeutral is a Dangerous Gear
Manage New ActivitiesManage New Activities
Evaluate Your Stock ProgramEvaluate Your Stock Program
Elicit Donor FeedbackElicit Donor Feedback
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Your Donors Are #1Your Donors Are #1
Promoting InvolvementPromoting Involvement
Developing Service ApproachDeveloping Service Approach
Building Your ProgramBuilding Your Program
Creating Lifelong Major Gift Donors Creating Lifelong Major Gift Donors
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The Measure of Your LifeThe Measure of Your Life
““The measure of your lifeThe measure of your life
won’t be in what you accumulate,won’t be in what you accumulate,
it will be measured instead it will be measured instead
by what you give away” by what you give away”
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How To Reach MeHow To Reach Me
Janet Doolin, J.D.Janet Doolin, J.D.Doolin Consulting LLCDoolin Consulting LLC919.533.0105919.533.0105www.janetdoolin.comwww.janetdoolin.comjan@janetdoolin.comjan@janetdoolin.com “ “Helping nonprofits & foundations Helping nonprofits & foundations raise more major gifts & planned gifts” raise more major gifts & planned gifts”