FACEBOOK Women In D ig i ta l Lausanne - 24 .02 .16

Gett ing started with

#Photography #Technology

#SocialMedia#Movies#India

I’m Joanie Waelti

Jan. 1984 – 5 years old

HELLO!

AGENDA

1 Create your page

2 What’s in there

3 Posting

4 Analytics

5 Tips & Tricks

42% of the Swiss population is on Facebook

Numbers of Nov. 2015

On facebook42%

Not on face-book58%

If you’re a business or public figure, you need a Facebook Page, not a profile.

“ “

{ }1 Create your pageStart to brand yourself

From yourHome feed

Type Create pagein the Search field

or

<<< Click here

Get Started and follow the Set up wizard.

{ }2 What’s in thereTabs, Buttons, etc…

Fill in amaximumof informationon theAbout tab.

Take yourtime on theSettings tab

- Explore- Test

{ }3 PostingDraft, scheduling and more

Some new postingoptions that aren’tavailable on yourpersonal profile.

Other options after posting.

Share it now

What should I post?80/20 Rule Engaging Diverse

Short Visuals

When should I post?Max 4 times per week

Max 2 times per day

Best days: Thursday & Friday + weekends

Facebook is all about conversation: answer, chat, engage…

“ “

More advice Be honest Keep posting regularly Use reasonable moderation Write grammatically correct posts Promote your posts if you can

afford it

{ }4 AnalyticsWhat does this mean? And that?

Mouse overon this side

Change the period here

Check the info icons

Everything is clickable

Could anUnlike matcha specificpost?

When & howmany searchesfor my page?

Checkengagementhere.

Check what’swrong too.

How doyour fansvisit yourpage?

Where do they comefrom?

See whenyour fansare online.

See & refinemore postsstatistics.

This is who your fans are: gender, age, country…

{ }5 Tips & TricksAlways good to know

Check how your competition is doing.

InsightsBottom ofOverview

Arrange the leftside Sections

& do this from any Section.

Pin an important post

Like a Page as your Page

Back to your Page, check the feed

Like another Page’sPost as your Page

And comment too.

Add Instagram

THANK YOUTwitter & Instagram: @webfairyjoEmail: webfairyjo@hotmail.com

http://fb.com/picturesofindiahttp://picturesofindia.org