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It goes without saying that understanding the market you are about to launch into is crucial. While many liken the US and Western Europe digital markets, it is important to be aware of the key differences, challenges and trends in order to launch a successful affiliate programme. In this session, New York-based partner at House of Kaizen, Peter Figueredo, will take you through the importance of understanding stateside affiliation. Figueredo’s detailed roadmap includes big business considerations such as brand, shipping, pricing, localisation, tax law, network trends, attribution – and more.