Post on 28-Mar-2018
GETTING READY TO ENTER
For 2017 the entry system is our most flexible ever. To enter a piece of work multiple times, simply enter the title of the entry, fill in the entry information, let us know which companies and people were involved and select all the Spikes and relevant categories you wish to enter. Simple.
Don’t worry - you can still edit individual entries.
FIRST TIME ENTERING SPIKES ASIA?Need help? Drop us an email at awards@spikes.asia and we’ll arrange for one of our experts to talk you through the process.
DON’T HAVE ALL THE DETAILS RIGHT AWAY?Don’t worry, you can complete the form in any order and save your progress at any time.
WHAT YOU'LL NEED TO ENTER
ENTRY TITLE: Title, Client and Product/Service
COMPANIES: Details of companies which were involved in the work: advertising agencies, media agencies, PR agencies, production companies, etc.
CONTACTS: The contact details of someone in your company and on the client side that we can contact about the entry
MEDIA PLACEMENT & URLs: Launch date, different media placements and URLs of your entry
THE WRITTEN EXPLANATION: Written information of the work in line with festival/category guidelines
CREATIVE TEAM: Details of the people who were involved in the work (e.g. John Smith, Creative Director, BBDO)
MEDIA UPLOADS: Digital and/or physical materials in line with festival/category guidelines (for material requirements see the individual Spikes Pages)
You will also need to familiarise yourself with the different Spikes and categories and decide which you would like to enter.
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CONTENTS
The entry form consists of common information required for all entries and Spikes specific information depending on the Spikes and category you choose.
COMMON INFORMATION
SPIKES SPECIFIC INFORMATION
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Spikes Asia
COMMON INFORMATION
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ENTRY TITLE
To start, you need to give your entry a title. We need this information before you select the Spikes and categories you would like to enter this work into.
If this work is being entered into multiple categories the title you give here will be applied across all of those selected entries:
ENTRY TITLE*The name you give the work being entered
CLIENT* The name of the brand, company or organisation who commissioned the work (e.g. Coca-Cola, P&G, Nike)
THIS ENTRY DOES NOT HAVE A CLIENT (FOR INNOVATION SPIKES ONLY)
PRODUCT / SERVICE* The product or service featured in the work (e.g. Coke Life, Crest toothpaste, Nike+)
COMMON INFORMATION
COMPANIES
WHICH COMPANIES WERE INVOLVED?You are the Entrant Company. The Entrant Company is responsible for payment of entry fees and will be considered the sole contact for any entry related queries. If your entry is awarded a Spikes, it is the Entrant Company who will receive the certificate/ trophy.
Then click 'Add company' to add other contributors. Every entry requires at least one 'Entrant company' and one 'Idea Creation' company. When making your entry please make sure you credit companies in the correct roles as this directly affects the calculations for the Special Awards.
You should enter the companies the order you would like them to be published as this is how they will appear on the Spikes Asia Website and on your certificates.
Depending on the Spikes and categories you select later you may be asked to return to this page to add other companies.
COMPANY NAME*
COMPANY ACTIVITY*Please select from the drop-down:
ADDRESS*
CITY* POSTCODE*
COUNTRY*
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COMMON INFORMATION
WHAT ROLES DID THIS COMPANY PLAY?Tick one or more boxes from the below.
ENTRANT COMPANY (COMPULSORY, ONLY 1)
The Entrant Company will not receive any points towards Special Awards unless they are also credited in one of the point-winning fields. You must be credited in at least one other role apart from Entrant Company (unless you are the client).
IDEA CREATION (COMPULSORY, MAX 5)
This role is for company/ies significantly involved in the creation of the idea at the core of the work that you are submitting, this can often be an advertising agency.
Receives points for Network of the Year, Asia-Pacific Agency of the Year, Independent Agency of the Year, and Country Agency of the Year Special Awards where appropriate. Points will be split evenly between all companies credited with this role.
PRODUCTION (MAX 5)
Production company that worked significantly or solely on the production of the published work being submitted. This can also be any type of company/agency who worked solely on production. This does not refer to companies who solely produced the 'case film' for the entry. If a production company was involved in both the idea creation and production of the entry then both idea creation and production roles should be credited.
Receives points for the Spikes Palm Award.
PR (MAX 5)
PR agency that worked significantly or solely on the PR campaign for the work being submitted. This can also be any type of company/agency who worked solely on the PR campaign. If a PR agency was involved in both the idea creation and PR aspects of the entry then both roles should be marked.
MEDIA PLACEMENT (MAX 5)
A media agency that worked significantly or solely on the media strategy of the work being submitted. This can also be any other type of company/agency who worked solely on the media strategy. If a Media Agency was involved in both the idea creation and media strategy of the entry then both roles should be marked. Receives points for the Media Agency of the Year award when entered into the Media Spikes.
ADDITIONAL COMPANY
Companies which have made smaller contributions to the work. Points for Special Awards are not allocated.
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COMMON INFORMATION
CONTACTS
WHO ARE THE LEAD CONTACTS?We might need to get in touch with you with questions regarding your entry during the processing stage. Please provide details of the best person to get in touch with.
JUDGING CONTACTThis is the person we will get in touch with if any queries are raised during the Judging stages. This person needs to be part of the 'Entrant Company' and immediately involved with the work. The judging contact will also need to be available inside and outside of office hours in the week preceding and the week of the festival.
NAME*
TITLE/POSITION OF CONTACT*
TEL/MOBILE NUMBER*
EMAIL ADDRESS*
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COMMON INFORMATION
CLIENT CONTACTContact at the brand, company or organisation that commissioned the work.
NAME*
TITLE/POSITION OF CONTACT*
TEL/MOBILE NUMBER*
EMAIL ADDRESS*
CITY*
COUNTRY*
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CREATIVE TEAM
WHO WAS INVOLVED?Enter the details of people who made a significant contribution to this entry. Enter the names of your creative team members in the order you would like them to be published as this is how they will appear on the Spikes Asia Website and on your certificates.
We accept a maximum of 30 names. Creative team credits can be altered two weeks before and after the festival, during a specific amendment period.
Want to change the order? You can 'drag and drop' the names to move them up or down the list.
NAME*
COMPANY*
POSITION*
ROLE ON THIS ENTRY*
EMAIL ADDRESSAny emails you provide will not be shared with any 3rd parties.
COMMON INFORMATION
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CHOOSE SPIKES & CATEGORIES
Select the Spikes you'd like to to enter with this piece of work. You'll be able to edit, remove or add to your entry at any stage. You can browse through the list of Spikes and categories here:
SPIKES AND CATEGORIES
COMMON INFORMATION
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SPIKES SPECIFIC INFORMATION:CREATIVE EFFECTIVENESS
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ENTRY HISTORY
Here we need you to detail your entry's history at Spikes Asia.
Please note only entries that were either shortlisted or Award winners at Spikes Asia Festivals 2014-2016 are eligible to enter in Creative Effectiveness Awards 2017.
ENTRY HISTORYList all the Spikes Asia categories (winning and non-winning) where the entry was submitted previously.
ENTRY TYPE* TITLE* AWARD TYPE* YEAR OF AWARD*e.g. Film e.g. My Movie e.g. Gold 2016/2015/2014
URLSIf your entry was entered into Digital or Mobile and Digital Craft Spikes, or if it had an interactive element, please include the URL for your submission here. Format must be http://, for more info on URLs please go to https://www.spikes.asia/enter/awards/digital_and_material_requirements/URL IS LIVE? PLUGINS?
e.g. http://www.domain.com YES/NO e.g. Silverlight
SPIKES SPECIFIC INFORMATION:CREATIVE EFFECTIVENESS
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THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Spikess. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
Please see 'Resources' section on the following page.
This is compulsory and will be used for judging purposes.
We also require a Client Letter confirming that your submission has been approved by your client. Please download the template below.
The 'How to Support Your Claims' and 'How to Present Your Papers' below will help you crafting your entry submission.
SUMMARY* (500 WORDS)Please provide a 500 word summary of your entry below. This needs to be an overview of the campaign and an analysis of its effectiveness. You should first highlight the creative idea behind the work, then describe how the objectives of the campaign have been successfully met, referring to your verifiable sources
CONFIDENTIAL INFORMATION FOR THE JURY (400 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:CREATIVE EFFECTIVENESS
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UPLOAD MEDIA
Upload your completed submission document here.
Media uploads is where you can upload your work, supporting work and any supporting materials. All entries will be reviewed by our team and should any issues during this process, entrants will be invited to amend, correct or add data to their submission. It is in the entrants' interest to address these issues, take feedback on board and amend/improve submissions as necessary.
We strongly suggest you to download them before submitting your work. It is the responsibility of the entrant to ensure that the commissioning client has approved the campaign to be entered into Creative Effectiveness Spikes. In addition, it is also strongly recommended that the client review the entry before it is submitted into the competition. Please upload written confirmation from your client on their official company paper including company logo here. Your initial submission needs to meet the following requirements: Format: doc, docx, pdf, jpg.
RESOURCES
Entry Template
How To Present Your PaperExample Client LetterEntry ChecklistFor any queries regarding this category please contact us.
SPIKES SPECIFIC INFORMATION:DESIGN
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MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
URLS [FOR CO1 COMPULSORY, ALL OTHER SECTIONS OPTIONAL]
Show us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
SPIKES SPECIFIC INFORMATION:DESIGN
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MEDIA PLACEMENT
PHYSICAL SUPPORT MATERIAL Does the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
FOR ALL SECTIONSMounted Presentation Image (Physical)*
SPIKES SPECIFIC INFORMATION:DESIGN
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THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives• Budget • Project scale and volume
DESCRIBE THE CREATIVE IDEA (40% OF VOTE)* (150 WORDS)
DESCRIBE THE STRATEGY* (150 WORDS)• Brand relevance• Choice of campaign elements• Target audience (consumer demographic/individuals/organisations)• Approach
SPIKES SPECIFIC INFORMATION:DESIGN SPIKES
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DESCRIBE THE EXECUTION (30% OF VOTE)* (150 WORDS) • Design elements and their integration• Design touch points• Materials, style elements, design choices• Design development and process• Scale
LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Value added to brand• Value for consumer• Reach/cultural impact• Sales• Achievement against brief• Other KPIs
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:DESIGN
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UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:DIGITAL
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MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
PHYSICAL SUPPORT MATERIAL [SECTIONS G AND H ONLY] Does the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
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SPIKES SPECIFIC INFORMATION:DIGITAL
[D.ONLINE VIDEO ONLY]'CAMPAIGN OF EXECUTIONS' INFORMATION Is this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.
YES NO
EXECUTION TITLE*Give each piece of work in your campaign a unique 'execution title'. For example, Trafalgar Square.
CAMPAIGN OF EXECUTIONS TITLE*The title of your 'campaign of executions' is taken from the 'entry title', it will copy across the campaign of executions. For example, Man on the Moon Campaign.
ENTER THE NUMBER OF EXECUTIONS IN THIS CAMPAIGN*Please tell us how many executions you are entering as part of this campaign of executions. Entries will be generated and given a sequence number, e.g. 1 of 4. Each execution will be counted as a single entry fee. For example, 1 of 4, 1 of 6 etc.
SPIKES SPECIFIC INFORMATION:DIGITAL
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THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA* (150 WORDS)
DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/ organisations)• Relevance to platform• Approach
DESCRIBE THE EXECUTION* (150 WORDS) • Implementation• Timeline• Placement• Scale
SPIKES SPECIFIC INFORMATION:DIGITAL
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LIST THE RESULTS* (150 WORDS)• Reach• Engagement• Sales• Achievement against business targets
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:DIGITAL
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UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:DIGITAL CRAFT
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MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
URLS*Show us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
SPIKES SPECIFIC INFORMATION:DIGITAL CRAFT
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THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
DESCRIBE THE CREATIVE IDEA* (150 WORDS)
DESCRIBE THE EXECUTION* (300 WORDS) • Implementation• Placement• Scale• Brand relevance• Touch points• Materials, style elements, design choices• Methods and process• Timeline
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:DIGITAL CRAFT
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UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:DIRECT
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MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
SPIKES SPECIFIC INFORMATION:DIRECT
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MEDIA PLACEMENT
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
FOR ALL SECTIONS Mounted Presentation Image (Physical)*
SPIKES SPECIFIC INFORMATION:DIRECT
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THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WHY IS THIS WORK RELEVANT FOR DIRECT?* (100 WORDS)
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA (30% OF VOTE)* (150 WORDS)
DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/organisations) • Approach• Call to action
DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Timeline• Placement• Scale
SPIKES SPECIFIC INFORMATION:DIRECT
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LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Business impact – sales, donations, site traffic• Response rate
• Change in behaviour
[ONLY FOR D01. USE OF DATA] * (150 WORDS) Describe the use of data, or how the data enhanced the campaign output • Data gathering and interpretation• Data insights and targeting• Data integration and impact
[ONLY FOR G02. LOW BUDGET/ HIGH IMPACT CAMPAIGN] PROVIDE BUDGET DETAILS* (150 WORDS)Provide budget details (text entered here will be visible to the jury but will not be shown on the website or at the awards show).• Overall budget• Breakdown of costs• Paid media budget (where applicable)
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:DIRECT
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UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:ENTERTAINMENT
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MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
[A01-A04 ONLY] NUMBER OF AIRINGS / PLACEMENTS*
[A01-A04 ONLY] PLACEMENTS / LOCATION*
MEDIA PLACEMENTPlease provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select from YES/NO e.g. Silverlight the drop-down:
SPIKES SPECIFIC INFORMATION:ENTERTAINMENT
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THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WHY IS THIS WORK RELEVANT FOR ENTERTAINMENT?* (100 WORDS)
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA* (150 WORDS)
DESCRIBE THE STRATEGY* (150 WORDS)
DESCRIBE THE EXECUTION* (150 WORDS) • Implementation• Timeline• Placement• Scale
SPIKES SPECIFIC INFORMATION:ENTERTAINMENT
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DESCRIBE THE OUTCOME* (150 WORDS)• Reach• Engagement• Impact
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:ENTERTAINMENT
35
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:FILM
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MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
FILM LENGTH*No more than 180 seconds for A. TV & Cinema Film categories
TOTAL NUMBER OF AIRINGS*
CHANNEL / PLATFORM*
URLS[COMPULSORY B01-B12, C01. OPTIONAL FOR C02-C05, D01] Show us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL IS LIVE? PLUGINS?
e.g. http://www.domain.com YES/NO e.g. Silverlight
SPIKES SPECIFIC INFORMATION:FILM
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'CAMPAIGN OF EXECUTIONS' INFORMATION[ALL CATEGORIES EXCEPT D01]Is this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.
YES NO
EXECUTION TITLE*Give each piece of work in your campaign a unique 'execution title'. For example, Trafalgar Square.
CAMPAIGN OF EXECUTIONS TITLE*The title of your 'campaign of executions' is taken from the 'entry title', it will copy across the campaign of executions. For example, Man on the Moon Campaign.
ENTER THE NUMBER OF EXECUTIONS IN THIS CAMPAIGN*Please tell us how many executions you are entering as part of this campaign of executions. Entries will be generated and given a sequence number, e.g. 1 of 4. Each execution will be counted as a single entry fee. For example, 1 of 4, 1 of 6 etc.
SPIKES SPECIFIC INFORMATION:FILM
38
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film
CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:FILM
39
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
Different categories might have different media requirements. Please check the Film Spikes specific requirements here:
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:FILM CRAFT
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MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
NUMBER OF AIRINGS / PLACEMENTS*
PLACEMENT / LOCATION*
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL IS LIVE? PLUGINS?
e.g. http://www.domain.com YES/NO e.g. Silverlight
SPIKES SPECIFIC INFORMATION:FILM CRAFT
41
'CAMPAIGN OF EXECUTIONS' INFORMATIONIs this entry part of a ‘campaign of executions’? You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.
YES NO
EXECUTION TITLE*Give each piece of work in your campaign a unique 'execution title'. For example, Trafalgar Square.
CAMPAIGN OF EXECUTIONS TITLE*The title of your 'campaign of executions' is taken from the 'entry title', it will copy across the campaign of executions. For example, Man on the Moon Campaign.
ENTER THE NUMBER OF EXECUTIONS IN THIS CAMPAIGN*Please tell us how many executions you are entering as part of this campaign of executions. Entries will be generated and given a sequence number, e.g. 1 of 4. Each execution will be counted as a single entry fee. For example, 1 of 4, 1 of 6 etc.
SPIKES SPECIFIC INFORMATION:FILM CRAFT
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THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film
CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury
[ONLY FOR A01. DIRECTION] (150 WORDS) Tell the jury anything relevant about the direction. Do not name the director
[ONLY FOR A02. SCRIPT]* Provide the full film script in English
[ONLY FOR A03. CASTING] (150 WORDS) Tell the jury about the casting process
[ONLY FOR A04. PRODUCTION DESIGN / ART DIRECTION] (150 WORDS) Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects
SPIKES SPECIFIC INFORMATION:FILM CRAFT
43
[ONLY FOR A05. CINEMATOGRAPHY] (150 WORDS) Tell the jury anything relevant about the cinematography
[ONLY FOR A06. EDITING] (150 WORDS) Tell the jury anything relevant about the edit. Do not name the editor.
[ONLY FOR A07. USE OF ORIGINAL MUSIC] (150 WORDS) Tell the jury about the creation of the original music track.
[ONLY FOR A08. USE OF LICENSED OR ADAPTED MUSIC] (150 WORDS) Tell the jury about the choice of music track.
[ONLY FOR A09. SOUND DESIGN] (150 WORDS) Tell the jury about the elements of sound design.
[ONLY FOR A10. ANIMATION] (150 WORDS)Tell the jury about the types(s) of animation used and summarise any relevant challenges or techniques.
[ONLY FOR A11. VISUAL EFFECTS] (150 WORDS) Tell the jury about the visual effects and summarise any relevant challenges or techniques.
SPIKES SPECIFIC INFORMATION:FILM CRAFT
44
[ONLY FOR A12. ACHIEVEMENT IN PRODUCTION]* (150 WORDS)Tell the jury about achievements of the production, including reference to its specific ambitions and challenges. You may wish to comment on scale of production, budget constraints, technical issues and/or challenges faced during the production process.
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:FILM CRAFT
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UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:HEALTHCARE
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GUIDELINE
When it comes to entering into the Healthcare Spikes you will be required to enter your work in a slightly different way. Browse the categories and choose which categories your work is most suited to, (if you would like advice on which categories are most suitable for your work, send us an email along with a URL to the piece of work you’d like to submit.
Next you need to select which medium/s your work is. You can enter as many mediums as you like as long as long as the categories chosen are relevant. You can find them below:
You may notice that the mediums are closely related to certain Spikes e.g. the Film medium is really closely associated with the Film Spikes.
BRANDED CONTENT & ENTERTAINMENT: DIGITAL & SOCIALBRANDED CONTENT & ENTERTAINMENT: FILM, TV AND ONLINE FILM CONTENTBRANDED CONTENT & ENTERTAINMENT: LIVE EXPERIENCE
DIGITAL
DIGITAL CRAFT
DIRECT AND PROMO & ACTIVATION
FILM: CINEMA, TV AND DIGITAL FILM CONTENT
FILM CRAFT: ART DIRECTION / PRODUCTION DESIGNFILM CRAFT: DIRECTIONFILM CRAFT: SCRIPTFILM CRAFT: USE OF MUSIC / SOUND DESIGNFILM CRAFT: ANIMATION / VISUAL EFFECTSFILM CRAFT: CINEMATOGRAPHY
INTEGRATED
MOBILE
AMBIENT OUTDOORSTANDARD OUTDOOR
PR
COLLATERAL PRINTSTANDARD PRINT
PRINT & OUTDOOR CRAFT: ART DIRECTIONPRINT & OUTDOOR CRAFT: COPYWRITINGPRINT & OUTDOOR CRAFT: ILLUSTRATIONPRINT & OUTDOOR CRAFT: PHOTOGRAPHYPRINT & OUTDOOR CRAFT: TYPOGRAPHY
RADIO
RADIO CRAFT: SCRIPTRADIO CRAFT: USE OF MUSIC / SOUND DESIGN
USE OF TECHNOLOGY
SPIKES SPECIFIC INFORMATION:HEALTHCARE
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ENTRY FORMS: HEALTHCARE
1. Complete the COMMON INFORMATION sections: Entry Title, Companies, Contacts, Creative Team
2. Choose your CATEGORIES > select your MEDIUMS from the drop-downs
3. The MEDIUMS you select will determine the remaining sections of the entry form. The remainder of the entry form
Step 1:
Step 2:
Step 3:
The MEDIUM-specific sections of the entry form mirror their associated
Spikes (with the exception of Use of Technology), you will find this document re-directs you to different sections in these cases. Need help? Drop us an email and we’ll arrange for one of our experts to talk you through the process.
SPIKES SPECIFIC INFORMATION:HEALTHCARE
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BRANDED CONTENT: DIGITALBRANDED CONTENT: FILM, TV & ONLINE FILM CONTENTBRANDED CONTENT: LIVE EXPERIENCE
DIGITAL
DIGITAL CRAFT
DIRECT AND PROMO & ACTIVATION
FILM: CINEMA, TV AND DIGITAL FILM CONTENT
FILM CRAFT: ART DIRECTION / PRODUCTION DESIGNFILM CRAFT: DIRECTIONFILM CRAFT: SCRIPTFILM CRAFT: USE OF MUSIC / SOUND DESIGNFILM CRAFT: ANIMATION / VISUAL EFFECTSFILM CRAFT: CINEMATOGRAPHY
INTEGRATED
MOBILE
AMBIENT OUTDOORSTANDARD OUTDOOR
PR
COLLATERAL PRINTSTANDARD PRINT
PRINT & OUTDOOR CRAFT: ART DIRECTIONPRINT & OUTDOOR CRAFT: COPYWRITINGPRINT & OUTDOOR CRAFT: ILLUSTRATIONPRINT & OUTDOOR CRAFT: PHOTOGRAPHYPRINT & OUTDOOR CRAFT: TYPOGRAPHY
RADIO
RADIO CRAFT: SCRIPTRADIO CRAFT: USE OF MUSIC / SOUND DESIGN
USE OF TECHNOLOGY
STEP 1. MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
In most cases the Media Placement page is identical to the related Spikes e.g. Radio medium information is the same as Radio Spikes information. Please choose which medium you are entering to see the medium specific media placement page:
Please see Healthcare Mediums for Physical Supporting Material Requirements.
SPIKES SPECIFIC INFORMATION:HEALTHCARE
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STEP 2. THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
DESCRIBE ANY RESTRICTIONS OR REGULATIONS REGARDING HEALTHCARE/RX/PHARMA COMMUNICATIONS IN YOUR COUNTRY/REGION (IMPOSED BY HEALTHCARE REGULATORY BODIES, GOVERNMENT, TV STATIONS, ETC.)* (50 WORDS)Please provide a 50 word summary of your entry below. This needs to be an overview of the campaign and an analysis of its effectiveness. You should first highlight the creative idea behind the work, then describe how the objectives of the campaign have been successfully met, referring to your verifiable sources
[SECTIONS E,F AND G] DESCRIBE THE TARGET AUDIENCE* (50 WORDS)• Doctors, specialist nurses, government officials, etc• Conference audience or particular job type
CONTINUED ON NEXT PAGE >
SPIKES SPECIFIC INFORMATION:HEALTHCARE
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Additionally you will need to supply medium specific information (in most cases this is identical to the related Spikes e.g. Radio medium information is the same as Radio Spikes information). Please choose which medium you are entering to see the medium specific information:
BRANDED CONTENT: DIGITALBRANDED CONTENT: FILM, TV & ONLINE FILM CONTENTBRANDED CONTENT: LIVE EXPERIENCE
DIGITAL
DIGITAL CRAFT
DIRECT AND PROMO & ACTIVATION
FILM: CINEMA, TV AND DIGITAL FILM CONTENT
FILM CRAFT: ART DIRECTION / PRODUCTION DESIGNFILM CRAFT: DIRECTIONFILM CRAFT: SCRIPTFILM CRAFT: USE OF MUSIC / SOUND DESIGNFILM CRAFT: ANIMATION / VISUAL EFFECTSFILM CRAFT: CINEMATOGRAPHY
INTEGRATED
MOBILE
AMBIENT OUTDOORSTANDARD OUTDOOR
PR
COLLATERAL PRINTSTANDARD PRINT
PRINT & OUTDOOR CRAFT: ART DIRECTIONPRINT & OUTDOOR CRAFT: COPYWRITINGPRINT & OUTDOOR CRAFT: ILLUSTRATIONPRINT & OUTDOOR CRAFT: PHOTOGRAPHYPRINT & OUTDOOR CRAFT: TYPOGRAPHY
RADIO
RADIO CRAFT: SCRIPTRADIO CRAFT: USE OF MUSIC / SOUND DESIGN
USE OF TECHNOLOGY
SPIKES SPECIFIC INFORMATION:HEALTHCARE
51
STEP 3. UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:HEALTHCARE
52
USE OF TECHNOLOGY SPECIFIC QUESTIONS
MEDIA PLACEMENT
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
SPIKES SPECIFIC INFORMATION:HEALTHCARE
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USE OF TECHNOLOGY SPECIFIC QUESTIONS
THE WRITTEN EXPLANATION
DESCRIBE ANY RESTRICTIONS OR REGULATIONS REGARDING HEALTHCARE/RX/PHARMA COMMUNICATIONS IN YOUR COUNTRY/REGION (IMPOSED BY HEALTHCARE REGULATORY BODIES, GOVERNMENT, TV STATIONS, ETC.)* (50 WORDS)
DESCRIBE THE TARGET AUDIENCE * (50 WORDS)• Doctors, specialist nurses, government officials, etc• Conference audience or particular job type
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA* (150 WORDS)
DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Approach
DESCRIBE THE EXECUTION* (150 WORDS) • Implementation• Timeline• Placement• Scale
54
SPIKES SPECIFIC INFORMATION:HEALTHCARE
USE OF TECHNOLOGY SPECIFIC QUESTIONS
THE WRITTEN EXPLANATION
LIST THE RESULTS* (150 WORDS) • Human Impact• Reach • Engagement• Sales• Achievement against business targets
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:INNOVATION
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MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT OR TECHNOLOGY DATE RANGEDetails e.g. 1st patent approved e.g. from 20/10/2016 to 25/10/2016
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
SPIKES SPECIFIC INFORMATION:INNOVATION
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THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WHY IS THIS WORK RELEVANT FOR INNOVATION?* (100 WORDS)
BACKGROUND* (150 WORDS)• Technological influences• Context• Limitations, restrictions, regulations• Budgets
DESCRIBE THE IDEA* (150 WORDS)• Insights• Intention/purpose• Adaptation of an existing platform or new innovation
DESCRIBE THE INNOVATION/TECHNOLOGY* (200 WORDS)If you would like to include further information you can attach a PDF in the Media Uploads section’.• How it works• Components• Platforms • What stage it is at
SPIKES SPECIFIC INFORMATION:INNOVATION
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DESCRIBE THE EXPECTATIONS/OUTCOME* (150 WORDS) • Long-term outcomes• Scalability• Industry relevance• Results/successes/developments to date• Investment received• Projected Sales
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:INNOVATION
58
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:INTEGRATED
59
MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
SPIKES SPECIFIC INFORMATION:INTEGRATED
60
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WHY IS THIS WORK RELEVANT FOR INTEGRATED?* (100 WORDS)
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA* (150 WORDS)
DESCRIBE THE STRATEGY* (150 WORDS)• Target audience (consumer demographic/individuals/ organisations)• Integration• Approach
DESCRIBE THE EXECUTION* (150 WORDS) • Implementation• Timeline• Placement• Scale
SPIKES SPECIFIC INFORMATION:INTEGRATED
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LIST THE RESULTS* (150 WORDS)• Reach• Engagement• Impact• Sales• Achievement against business targets
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:INTEGRATED
62
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:MEDIA
63
MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
SPIKES SPECIFIC INFORMATION:MEDIA
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MEDIA PLACEMENT
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
FOR ALL SECTIONS Mounted Presentation Image (Physical)*
SPIKES SPECIFIC INFORMATION:MEDIA
65
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WHY IS THIS WORK RELEVANT FOR MEDIA?* (100 WORDS)
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA / INSIGHTS (30% OF VOTE)* (150 WORDS)• Research and data gathering
DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/ organisations)• Media planning• Approach
DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Media channels and integration• Timeline • Scale
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LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Action/business results – sales, donations, site traffic, achievement against
business target• Outcomes/awareness - change in behaviour, reach, public opinion, content
response
[SECTION C. DATA ONLY]* (150 WORDS)Describe the use of data, or how the data enhanced the campaign output• Data gathering and interpretation• Data insights and targeting • Data integration and impact
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:MEDIA
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UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:MOBILE
68
MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
URLS*Show us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
SPIKES SPECIFIC INFORMATION:MOBILE
69
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA* (150 WORDS)
DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering and insights• Target audience (consumer demographic/ individuals/ organisations)• Relevance to platform• Approach
DESCRIBE THE EXECUTION* (200 WORDS) • Implementation• Timeline• Placement• Scale
SPIKES SPECIFIC INFORMATION:MOBILE
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LIST THE RESULTS* (150 WORDS)• Reach• Engagement • Sales• Achievement against business targets
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:MOBILE
71
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:MUSIC
72
MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
MEDIA PLACEMENT* [EXCEPT A09]Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
NUMBER OF AIRINGS / PLACEMENTS* [A09 ONLY]
PLACEMENT / LOCATION* [A09 ONLY]
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select from YES/NO e.g. Silverlight the drop-down:
SPIKES SPECIFIC INFORMATION:MUSIC
73
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WHY IS THIS WORK RELEVANT FOR MUSIC?* (100 WORDS)
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA* (150 WORDS)
DESCRIBE THE STRATEGY* (150 WORDS)
DESCRIBE THE EXECUTION* (150 WORDS) • Implementation• Timeline• Placement• Scale
SPIKES SPECIFIC INFORMATION:MUSIC
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DESCRIBE THE OUTCOME* (150 WORDS)• Reach• Engagement• Impact
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:MUSIC
75
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
Different categories might have different media requirements. Please check the Music Spikes specific requirements here:
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:OUTDOOR
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MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
NUMBER OF AIRINGS / PLACEMENTS* [EXCEPT F01]
PLACEMENT / LOCATION* [EXCEPT F01]e.g. Times Square, Kings Cross Train Station, within a pharmacy etc.
MEDIA PLACEMENT* [F01 ONLY]Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
SPIKES SPECIFIC INFORMATION:OUTDOOR
77
PHYSICAL SUPPORT MATERIAL
Does the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
[FOR SECTION A. BILLBOARDS & STREET POSTERS AND B. INDOOR POSTERS]• Unmounted Proof (Physical)*• Mounted Proof (Physical)*
[FOR C. DIGITAL OUTDOOR, D. USE OF OUTDOOR, E. AMBIENT AND F. INTEGRATED CAMPAIGN]• Unmounted Presentation Image (Physical)*• Mounted Presentation Image (Physical)*
SPIKES SPECIFIC INFORMATION:OUTDOOR
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'CAMPAIGN OF EXECUTIONS' INFORMATION[A AND B ONLY] IS THIS ENTRY PART OF A ‘CAMPAIGN OF EXECUTIONS’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.
YES NO
EXECUTION TITLE*Give each piece of work in your campaign a unique 'execution title'. For example, Trafalgar Square.
CAMPAIGN OF EXECUTIONS TITLE*The title of your 'campaign of executions' is taken from the 'entry title', it will copy across the campaign of executions. For example, Man on the Moon Campaign.
ENTER THE NUMBER OF EXECUTIONS IN THIS CAMPAIGN*Please tell us how many executions you are entering as part of this campaign of executions. Entries will be generated and given a sequence number, e.g. 1 of 4. Each execution will be counted as a single entry fee. For example, 1 of 4, 1 of 6 etc.
SPIKES SPECIFIC INFORMATION:OUTDOOR
79
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
[ONLY FOR C. DIGITAL OUTDOOR, D. USE OF OUTDOOR AND E. AMBIENT] WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE AMBIENT OR DIGITAL EXECUTION OR CAMPAIGN* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the campaign
CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury
[ONLY FOR A. BILLBOARDS & STREET POSTERS AND B. INDOOR POSTERS]*Provide a full English translation of any text.
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:OUTDOOR
80
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:PR
81
MEDIA PLACEMENT PR
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
PLACEMENT PR*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
• Mounted Presentation Image (Physical)*
SPIKES SPECIFIC INFORMATION:PR
82
PLACEMENT PR
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
PHYSICAL SUPPORT MATERIAL• Mounted Presentation Image (Physical)
SPIKES SPECIFIC INFORMATION:PR
83
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WHY IS THIS WORK RELEVANT FOR PR?* (100 WORDS)
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA (20% OF VOTE)* (150 WORDS)
DESCRIBE THE STRATEGY (30% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/organisations) • Target media• PR planning• Approach
DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation of the PR activities• Timeline• Scale
SPIKES SPECIFIC INFORMATION:PR
84
LIST THE RESULTS (30% OF VOTE) – MUST INCLUDE AT LEAST TWO OF THE FOLLOWING TIERS:* (250 WORDS)• Tier 1: Media Outputs - coverage depth (quality/quantity), tone and message
delivery, purchase intent (survey)• Tier 2: Target Audience Outcomes - measurable changes in awareness,
comprehension, perceptions/attitudes/opinions, and target behaviors/actions/responses achieved
• Tier 3: Business Outcomes – campaign's measurable effect on sales/revenues/profits, market share, stock valuation, brand equity, reputation scores and other traditional marketing and business metrics
[ONLY FOR D01. PR EXCELLENCE IN EFFECTIVENESS]* (150 WORDS)Describe the effectiveness of the PR campaign• Achievement of results against KPIs• Effect of PR activities on brand awareness• Measurable impact of the PR effort on client's objectives
[ONLY FOR D02. RESEARCH, DATA ANALYTICS & INSIGHT GENERATION]* (150 WORDS)Provide evidence of how the research, insight and use of data enhanced the campaign output.• Data and/or insights gathering and interpretation• Data Targeting • Data and/or insight integration and impact
[ONLY FOR E02. COSTS / CREATIVE PERFORMANCE PR CAMPAIGN] * (150 WORDS)Provide budget details (text entered here will be visible to the jury but will not be shown on the website or at the awards show)• Overall budget• Breakdown of costs• Paid vs earned media budget (where applicable)
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:PR
85
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:PRINT & OUTDOOR CRAFT
86
MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
TYPE OF ADeg. newspaper, magazine, digital publication
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
NUMBER OF AIRINGS / PLACEMENTS*
PLACEMENT / LOCATION*e.g. Times Square, Kings Cross Train Station, within a pharmacy etc.
MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
SPIKES SPECIFIC INFORMATION:PRINT & OUTDOOR CRAFT
87
MEDIA PLACEMENT
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
FOR ALL SECTIONS• Unmounted Presentation Image (Physical)*• Mounted Presentation Image (Physical)*
SPIKES SPECIFIC INFORMATION:PRINT & OUTDOOR CRAFT
88
'CAMPAIGN OF EXECUTIONS' INFORMATIONIs this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.
YES NO
EXECUTION TITLE*Give each piece of work in your campaign a unique 'execution title'. For example, Trafalgar Square.
CAMPAIGN OF EXECUTIONS TITLE*The title of your 'campaign of executions' is taken from the 'entry title', it will copy across the campaign of executions. For example, Man on the Moon Campaign.
ENTER THE NUMBER OF EXECUTIONS IN THIS CAMPAIGN*Please tell us how many executions you are entering as part of this campaign of executions. Entries will be generated and given a sequence number, e.g. 1 of 4. Each execution will be counted as a single entry fee. For example, 1 of 4, 1 of 6 etc.
SPIKES SPECIFIC INFORMATION:PRINT & OUTDOOR CRAFT
89
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury
PROVIDE A FULL ENGLISH TRANSLATION OF ANY TEXT
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS) Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:PRINT & OUTDOOR CRAFT
90
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:PRINT & PUBLISHING
91
MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
TYPE OF AD* NUMBER OF PLACEMENTS*eg. newspaper, magazine, digital publication
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
TITLE OF PUBLICATION (WHERE YOUR AD RAN FIRST)*e.g. The Washington Post, The Times, New Scientist Magazine etc.
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
[FOR SECTION A. PRINT]• Unmounted Proof (Physical)*• Mounted Proof (Physical)*
[FOR B. USE OF PRINT AND PUBLISHING, C. ORIGINAL PRINT AND PUBLISHING]• Unmounted Presentation Image (Physical)*• Mounted Presentation Image (Physical)*
SPIKES SPECIFIC INFORMATION:PRINT & PUBLISHING
92
'CAMPAIGN OF EXECUTIONS' INFORMATION[FOR SECTION A ONLY]Is this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.
YES NO
EXECUTION TITLE*Give each piece of work in your campaign a unique 'execution title'. For example, Trafalgar Square.
CAMPAIGN OF EXECUTIONS TITLE*The title of your 'campaign of executions' is taken from the 'entry title', it will copy across the campaign of executions. For example, Man on the Moon Campaign.
ENTER THE NUMBER OF EXECUTIONS IN THIS CAMPAIGN*Please tell us how many executions you are entering as part of this campaign of executions. Entries will be generated and given a sequence number, e.g. 1 of 4. Each execution will be counted as a single entry fee. For example, 1 of 4, 1 of 6 etc.
SPIKES SPECIFIC INFORMATION:PRINT & PUBLISHING
93
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury.
PROVIDE A FULL ENGLISH TRANSLATION OF ANY TEXT
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:PRINT & PUBLISHING
94
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:PROMO & ACTIVATION
95
MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.
ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?
YES NO
Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.
• Mounted Presentation Image (Physical)*
SPIKES SPECIFIC INFORMATION:PROMO & ACTIVATION
96
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WHY IS THIS WORK RELEVANT FOR PROMO & ACTIVATION SPIKES?* (100 WORDS)
BACKGROUND* (150 WORDS)• Situation• Brief• Objectives
DESCRIBE THE CREATIVE IDEA (30% OF VOTE)* (150 WORDS)
DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/organisations) • Approach
DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Timeline• Placement• Scale
SPIKES SPECIFIC INFORMATION:PROMO & ACTIVATION
97
LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Business impact – sales, donations, site traffic• Response rate• Impressions• Change in behaviour• Consumer awareness
[ONLY FOR F02. LOW BUDGET CAMPAIGN/HIGH IMPACT CAMPAIGN]* (150 WORDS)Provide budget details (text entered here will be visible to the jury but will not be shown on the website or at the awards show.• Overall budget• Breakdown of costs• Paid Media budget (where applicable)
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:PROMO & ACTIVATION
98
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here:
SPIKES SPECIFIC INFORMATION:RADIO
99
MEDIA PLACEMENT
Here you need to provide media placement information for your entry.
To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.
LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017
NUMBER OF AIRINGS / PLACEMENTS*
PLACEMENT / LOCATION*e.g. Jazz FM, Spotify, Classic FM etc.
URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?
e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:
SPIKES SPECIFIC INFORMATION:RADIO
100
'CAMPAIGN OF EXECUTIONS' INFORMATIONIs this entry part of a ‘campaign of executions’? You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.
YES NO
EXECUTION TITLE*Give each piece of work in your campaign a unique 'execution title'. For example, Trafalgar Square.
CAMPAIGN OF EXECUTIONS TITLE*The title of your 'campaign of executions' is taken from the 'entry title', it will copy across the campaign of executions. For example, Man on the Moon Campaign.
ENTER THE NUMBER OF EXECUTIONS IN THIS CAMPAIGN*Please tell us how many executions you are entering as part of this campaign of executions. Entries will be generated and given a sequence number, e.g. 1 of 4. Each execution will be counted as a single entry fee. For example, 1 of 4, 1 of 6 etc.
SPIKES SPECIFIC INFORMATION:RADIO
101
THE WRITTEN EXPLANATION
The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.
Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.
WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE RADIO ADVERT* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the advert.
CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury.
SCRIPT. PROVIDE THE FULL RADIO ADVERT SCRIPT IN ENGLISH*If the original advert is not in English, you must provide an exact translation.
CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.
SPIKES SPECIFIC INFORMATION:RADIO
102
UPLOAD MEDIA
It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.
Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.
Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.
You can learn more about media and material specifications here: