Post on 10-Jan-2017
@googledave@phcreative
@googledave@phcreative
Download slides and 58 page CX guide:
bit.ly/CandEx
Be genuine, Be sincere, Be authentic
@googledave@phcreative
@googledave@phcreative
@googledave@phcreative
Yahoo vs Google
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@googledave@phcreative
@googledave@phcreative
@googledave@phcreative
DIGITAL ATTRACTION ECOSYSTEM
GOOGLE ADWORDS
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DARKPOSTS AND CUSTOM AUDIENCES
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GMAIL ADVERTISING
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GEOFENCING
Where do people start a job search…
@googledave@phcreative
Where do people start a job search…
@googledave@phcreative
@googledave@phcreative
US Smartphone users that use mobile personal assistants
18-29
30-43
44-53
54+
71%
59%
39%
38%
59%
@googledave@phcreative
@googledave@phcreative
@googledave@phcreative
@googledave@phcreative
@googledave@phcreative
@googledave@phcreative
Or…
@googledave@phcreative
1. Satisfied with what one is or has; not wanting more or anything else.
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Paul and Patrick@googledave@phcreative
@googledave@phcreative
• Disappointment by design
• Engineering disaffection…
Picture of balloon that’s popping kids balloon,
@googledave
WEB
SITE
SU
CCES
S
WEB
SITE
SU
CCES
SThe Best of the Web Traditional Redesign Evolutionary Redesign
TIME TIME
EVOLUTION REDESIGN
2 to 3 years
2 to 3 years
WEB
SITE
SU
CCES
S
WEB
SITE
SU
CCES
SThe Best of the Web Traditional Redesign Evolutionary Redesign
TIME TIME
EVOLUTION REDESIGN
2 to 3 years
2 to 3 years
40% GONE AFTER 3 SECONDS
@googledave@phcreative
@googledave@phcreative
@googledave@phcreative
Maya Angelou
“People may forget what you said or did, but they will always remember how you made them feel”
@googledave@phcreative
@googledave@phcreative
Download slides and 58 page CX guide:
bit.ly/CandExThanks for listening @googledave