Getting Found, Getting Picked and Rinse/Repeating

[ACTIVITY]

Thursday, March 12, 2015

GETTING FOUNDis one-third of the equation

“Getting Picked”“Building Your Tribe”

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. … A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us

Agenda:

How Do I Get FoundWhat Do I Say?Setting a Solid Foundation

Disclaimers

Broad yet FocusedQuestions: 1 of 3 thingsWhat this is NOTWhat this IS

do I get found?HOW

ORGANIC vs. SPONSORED

“How do I get traffic to me?”

do I get found?HOW

ORGANIC vs. SPONSORED

“How do I get traffic to me?”

What’s Ess Eee Ohh

SEOOrganic

Influence with content

Organic

What NOT to do.Organic

•STUFF Keywords

•STUFF Keywords•NOT knowing who your audience is

•STUFF Keywords•NOT knowing who your audience is•Be everything to everyone

•STUFF Keywords•NOT knowing who your audience is•Be everything to everyone•Having thin or shallow content

•Post duplicate content (on/off site - applies to reviews)

•Post duplicate content (on/off site - applies to reviews)•Don’t Place a bunch of ads “above the fold”

•Post duplicate content (on/off site - applies to reviews)•Don’t Place a bunch of ads “above the fold”•Don’t worry about KeywordRichDomains.com

•Post duplicate content (on/off site - applies to reviews)•Don’t Place a bunch of ads “above the fold”•Don’t worry about KeywordRichDomains.com•Don’t EVER BUY LINKS

What TO DOOrganic

•Know exactly WHO you are and what it is that you do!

What TO DOOrganic

•Know exactly WHO you are and what it is that you do!•… so you can know exactly WHO you serve the best

What TO DOOrganic

•Know exactly WHO you are and what it is that you do!•… so you can know exactly WHO you serve the best•Research great keywords

What TO DOOrganic

•Know exactly WHO you are and what it is that you do!•… so you can know exactly WHO you serve the best•Research great keywords•… and use them naturally; Write for HUMANS FIRST

What Else Is A Good Idea

Organic

•Create VALUABLE content

Organic

•Use Social Media (Google+, FB, T, Instagram, YouTube)

Organic

•Claim online directories - Make ‘em accurate and Exact

Organic

•Especially Claim your GoogleMyBusiness Profile

Organic

•Especially Claim your GoogleMyBusiness Profile

• http://google.com/MyBusiness

Sponsored

PAIDor

“SPONSORED”

PAIDor

“SPONSORED”

What Else Is A Good IdeaSponsored

•Take Advantage of PLA (Product Listing Ads)•Respond to Reviews (… claim your listings!)

Facebook Business Page

•Violation of FB policy; can get canned anytime

•Violation of FB policy; can get canned anytime•No way to track anything

•Violation of FB policy; can get canned anytime•No way to track anything•No way to promote

•There’s hope. You can SWITCH

What’s Content?

CONTENTP r o v i d i n g G r e a t

Content

videowords (copy)

About your Copy and Content

•Know the Goal (and don’t be salesey all the time)

•Know the Goal (and don’t be salesey all the time)•Know Your “Who” & Match Up Tone (Stay Conversational)

•Know the Goal (and don’t be salesey all the time)•Know Your “Who” & Match Up Tone (Stay Conversational)•Place Your Product/Service Within Prospects’ Lives

•Know the Goal (and don’t be salesey all the time)•Know Your “Who” & Match Up Tone (Stay Conversational)•Place Your Product/Service Within Prospects’ Lives•Be Clear, Be Concise, Be Witty

Clever, knows its goal (stirs excitement)

Also clever (makes you feel you’reconnecting on a more human level

… even through an automated process)

Urban Daddy: Entertains, Tells a Story,

Dropbox: File sharing… Exciting?

It is now: clear, concise, and crisp - especially for INSTRUCTIONAL copy

GymIt: They get it. Who do you think their audience is?

These tags REQUIRE NO FURTHER EXPLANATION (not easy to do!!)

PeopleProcessProduct

Minding Your Own Business

•Always Learning. No Substitute for Failure-Learning

•Always Learning. No Substitute for Failure-Learning•Carve out Regular Brain Time (ROI). Stick With It.

•Always Learning. No Substitute for Failure-Learning•Carve out Regular Brain Time (ROI). Stick With It.•Get Systems Built. Use Them.

•Always Learning. No Substitute for Failure-Learning•Carve out Regular Brain Time (ROI). Stick With It.•Get Systems Built. Use Them.•Give it TIME

•People, Process, Product.

Content Marketing/Online Marketing Take Homes

•Content is Hard. Get Help.

•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.

•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”

•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”•Don’t Let Competitors Hold You Back.

•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”•Don’t Let Competitors Hold You Back.•Track All You Can. $ave. Refocus Efforts to What Works

•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”•Don’t Let Competitors Hold You Back.•Track All You Can. $ave. Refocus Efforts to What Works•It’s Not About You.

•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”•Don’t Let Competitors Hold You Back.•Track All You Can. $ave. Refocus Efforts to What Works•It’s Not About You. •SEO? Think about it like it’s Not Even There!

Provide value to humans and communicate it like it’s coming from a human – Write like a human

Thanks for Watching

To Learn More, Visit HudgeCreative.comor contact Drew

drew@hudgecreative.com

Getting Found, Getting Picked and Rinse/Repeating

Marketing

Transcript of Getting Found, Getting Picked and Rinse/Repeating

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