Getting DiscoveredHope Is Not A Strategy

16th June 2014 – Pocket Gamer ConnectsDon Turner

@donturnerBlackBerry Developer Evangelist

HELICOPTER CLONE WITH MARIO STYLE GRAPHICS

50 MILLION DOWNLOADS

DAY ONE DOWNLOADS

8

WEEK ONE DOWNLOADS

23

What went wrong?

NOONE KNOWS ABOUT YOUR GAME

217,835GAMES IN ITUNES

89GAMES RELEASED PER DAY

DISTRIBUTION DISCOVERY

APP STORES

Top 3 game discovery channels

Websites / Social

Word of mouth

App stores

0% 10% 20% 30% 40% 50% 60% 70%

Source: Forrester – Mobile App Discovery Best Practices – April 2013

1. Build genuine relationships with players

to create evangelists

Word of mouth

"Plague Inc. had a marketing budget of $0. No one had ever heard of it or Ndemic Creations before it released. My approach was simple – make a wonderful game that people want to play. If it is good enough, people will spread the word. I have also been engaging with the players through email, twitter, facebook, shacknews and toucharcade. As the game has grown bigger, so has the amount of people talking about it.”

James Vaughan – Creator of Plague Inc.

2. Optimise your App Store presence

App Stores

sensortower.com

mobiledevhq.com appcodes.com

3. Build relationships with App Stores

App Stores

4. Produce interesting content to draw players to

your game

Websites / Social networks

Stay for the next session

Websites / Social networks

5. Build relationships with the press

vlambeer.com/toolkit

All channels

6. Create and analyse your

channels

Clicks twitter link

Installs game

Finishes tutorial

Completes level 5

Buys 100 gems

Analyses your App Store Data

SDK embeds into your game to provide detailed usage analysis

App Stores

7. Publish on multiple

platforms

Word of mouth

• Discovery much easier – 90% less competitors

• Free device(s)• Developer support• Easy to port / Great performance• Free promotion

App Stores

Websites / Social networks

8. Publish on BlackBerry

YOUR GAME HERE

Thank You!

Don Turner@donturner

doturner@blackberry.com