Post on 07-May-2015
MOBILE ON THE GORobert SteinIndianapolis Museum of Art@rjstein
WE’VE COME A LONG WAY
PLATFORMS & APPS CONTINUETO PROLIFERATE
GET SMARTIT’S TIME TO
TAP & TourML Funding
• 2 year National Leadership Grant from the IMLS
• A collaboration of Museums, Vendors, and Content Experts
• … to create specifications for Mobile Content and tools to support the creation of mobile experiences by museums
Participants & Supporters
Museums• Balboa Park Online Collaborative• Dallas Museum of Art• The Eiteljorg Museum of Native
American and Western Art• Indianapolis Museum of Art• The Metropolitan Museum of Art• Minnesota Historical Society• Museum of Contemporary Art,
San Diego• Museum of Fine Arts, Boston
• National Air and Space Museum• National Museum of the
American Indian• The Art Institute of ChicagoVendors• AdLib Systems• GuideByCell• Imagineear• MyTours• NOUS Guides• Tristan Systems
THE BUILDING BLOCKSOF TAP
TOURMLA Document Specification for Mobile Content
TOURML
A Description of the Narrative, Assets, and Contextual Elements of a Mobile Experience
TOURMLTargeting the 80% Rule
TOURMLAs Easy as 1, 2, 3…
TOURML
1. Assets2. Stops3. Connections
TAP ROADMAP
Flickr Credit ~brainfarts
• Create easy ways to author mobile content
• Finalize the TourML Specification• Create Mobile User-Interfaces• Create a validation tools for TourML• Integrate with third-party tools• Test tools with museum content
collaborators
TAP ROADMAP
ROADMAPS
SPEAKING OF
SMARTERGETTING EVEN
Credit Flickr ~scotttboone
STORYTELLING
IN THE MUSEUM
Credit Flickr ~scotttboone
STORYTELLING
IN THE MUSEUM
Credit Flickr ~scotttboone
STORYTELLING
IN THE MUSEUM
Credit Flickr ~scotttboone
STORYTELLING
IN THE MUSEUM
WHAT WE’VE SEEN
WHAT IF THE TOUR KNEW ABOUT
Flickr Credit ~artform
WHERE WE’RE FROM
WHAT IF THE TOUR KNEW ABOUT
Flickr Credit ~tinacris
WHERE WE ARE RIGHT NOW
WHAT IF THE TOUR KNEW ABOUT
Credit Flickr ~scotttboone
INTERACTIVE NARRATIVE
ADAPTIVE STORYTELLING
NON-LINEAR EXPERIENCES
STORYTELLING
GENERATIVE
Credit Flickr ~scotttboone
OBJECTIVESCONTEXTCONTENT
STORYTELLING
GENERATIVE
+ +
Intelligent Narrative ComputingMarc Riedl, et al. Georgia Institute of Technology
GALLERIESPERFECT FOR THE
THE ENDQUESTIONS?