So you have an opinion!

Excellent! But is that enough?

www.shortology.com

So, what is your point?

www.shortology.com

Internet is the most obvious

place to make a point

Website

traffic

Just my point, for

the heck of it

And to get it across

Product info

Business promotio

n

http://www.optiologic.com

I have bad breath

People don’t like my point

Internet community is arrogant

Internet is too big for me

Why no one listens to me?

No

No

No

No

http://www.optiologic.com

Think about your audience

Not just about your point

Point

1

The feature – your point of view

The benefit – the way your audience like to see it

Convert features into benefits

Pinpoint the Feature. Then convert it in to the benefit

http://www.shortology.com

The feature:

A system to put your ideas in 7 bullet points

The Benefit:

Tell short, be heard

www.shortology.com

People listen when they see the benefit

What is shortology?

http://www.shortology.com

Get the first sentence right

Everything else should follow the first sentence

Point

2

Think about the essence of your point

Let the first sentence be your conclusion

Inverted pyramid style

Focus on one sentence.

First task is alwaysto get the first sentence read.

Inverted pyramid style

http://www.optiologic.com

People do not care what you think

People want to know if you know what they are thinking

Point

3

The hardest part is making people believe in what you say

Web design and

Development– For your entire web design needs

To the point writing

http://www.optiologic.com

It’s lot easier when people thinks: ‘So, you know what I want’

cheapest web design service in the world. With world class designsContact OptioLogic today

To the point writing

http://www.shortology.com

Everyone likes a story

But nobody likes to read a novel in the computer

Point

4

Power of narrative

Every one likes a storyTry to make your articles attractive

http://www.optiologic.com

Don’t just see the treesSee the forest as well

Aim for the target audience. But do not forget the rest

Point

5

Social networks attracts all kinds of people

Give space for every one

A complete stranger may become your best listener

No real targets

http://www.optiologic.com

Think about your audience

Get the first sentence right

People want to know if you know what they are thinking

Every one likes a story

Aim for the target audience. But do not forget the rest.

Recap

http://www.optiologic.com

http://www.shortology.com

Talk short, Be heard