Heather Doering

AceInTheHoleBranding.com

GET NOTICED!

That, my friends, is

the question…

Who are YOU???

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Technology has transformed how consumers make

purchasing decisions

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Differentiation is KEY to being found

• Google is a verb

• Being AWESOME is not enough!

• You MUST set yourself apart

• Here’s how…

Be a Mission, Not a Title

To

Sta

nd

Ou

t…

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Strategy

Turn Your Title Into A…

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Mission!

Create Your Mission

Compare

Differentiate

Connect

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Compare “I’m a real estate agent,” with “I provide Millennials with the tools they need to purchase their perfect starter home.”

Missions make you different from those who share a title

Get your mission into the hands of your prospects!

Social Selling

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Embrace

“Social selling is the practice of using social media to interact directlywith your prospects and leads by offering them valuable, thoughtful content to answer questions and meet needs until they are ready to buy”

Heather Doering

WHY Embrace It?

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• Enables you to connect with ideal prospects in the right places

• Is integral across all demographics• Is a conduit for connecting and building

relationships with people who WANTwhat you offer

• Available on demand – consumers can access you 24/7/365

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Create Your Signature Brand

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The

• Why do I need a Signature Brand?

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Sets you apart from corporate branding

Develops unique identity that transitions with you

The WHO

Whom are you Targeting?

Identify your top 2 – 3 ideal niche markets

Clearly define their demographics, goals, needs,

and challenges

Solve their issues and challenges!

Matter?

Why Does

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Allows you to send clear, customized, focused messages to ideal prospects

Provides information on WHERE they hang out and HOW to meet their needs

Provides insight into WHICH social media platforms they frequent

Can determine WHAT types of information resonates with the niche

Can identify WHICH formats best fit the niche

The WHAT

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The WHERE

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Where online does your niche market hang out?

Soci

al M

edia

Tidbits…

.

It’s all about THEM!

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• 80/20 Rule – It’s all about THEM, not YOU!!

• Generic content builds followers• Understand rules of engagement for each

social media platform• Use common license images• Be consistent• Interact • Provide value NO MATTER WHAT!• AND…

Establish Expert Status

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Be CredibleBe Impactful

Be Memorable

Expert IdeasBlogging and guest blogging

Commenting and interacting with others’ posts

Sharing great articles

Lists

Videos

Webinars

Workshops

Speaking engagements

Email

Newsletters or ezines

The

WH

ENAwareness

Stage

Broad content

that educates

Consideration Stage

Answer specific questions

Decision

Stage

You’re the SOLUTION!

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When should you interface with your niche, and what should you talk about?

The HOW

• Research the “W” questions• Create the Plan to draw in

your niche• Implement the Plan

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How do I create my Signature Brand?

Now What???Be as happy as her!

It’s all about YOU!

Free Build Your Brand Consultation

Schedule your session:

http://ow.ly/XvuWG

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Heather Doering

Ace in the Hole Branding

Heather@AceInTheHoleBranding.com

Ignite your business, and Kick Ace!

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