Get Covered America - Texas

Mario Castillo, MPHRegional Organizing Lead- Houston/Gulf Coast

9/30/13

Agenda

I. Who we are II. Operation designIII. LocaleIV. IntelligenceV. Outreach approach

Who we are

What is the Get Covered America Campaign?

GCA is a special project of Enroll America, a nonpartisan nonprofit. We are dedicated to

maximizing the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act.

Education & Outreach is a big focus

6

51%

Lack of awareness provides opportunity for education with effective messaging

Source: Kaiser Health Tracking Poll: September 2013

Of Americans say they don’t have enough information about the law to understand how it will impact their families

Consumers want to know their options

7Source: Enroll America, November 2012

69%16%

12%

Operation Design

Get Covered America Campaign Structure

Get Covered America

Campaign

Data and

Analytics

Field Outreac

h

Message

Digital

Grassroots Structure

Volunteers

Team Members

Team Leaders

Staff

Organizer roles• Hold 1:1 meetings with stakeholders, etc. • Collaborate with elected officials, non-profits, and community organizations•Organize presentations and training sessions• Train volunteers and fellows for consumer outreach•Manage events and presentations organized by fellows and volunteers

Volunteer/Fellow roles Data entry Run canvasses Run phone banks Staffing events Recruitment Organize house parties

Locale

We are where the uninsured are

14

Uninsured by State

<230K 230K - 600K

600K - 1.1M

1.1M+

Number of Uninsured

CA

TX

FLNY

ILGA

NCOHPANJ

MIAZ

VA

Rest of the U.S.

67% of uninsured live in 13 states

Source: Census Bureau, Current Population Survey, March 2011 and 2012

Uninsured in Texas

15

Age:Gender:

Ethnicity:Income(as % of Federal Poverty Level):

Male54%

Female

46%

<13853%

%

139-40039%

19-25

18%

%

<1814%

%

26-34

18%

%

35-54

37%

55-64

13%

400+8%

White45%Latino

32%

Af-Am15%

Other

8%

Source: Enroll America, 2013

Houston break down

• Zip codes: Boundaries are drawn along zip code lines

• Target density: Each turf is equally weighted by consumer targets

Intelligence

Data Data Data: Building our list

BASEFILE

FIELD COLLECTED DATA

www.GetCoveredData.com

PARTNER ORGANIZATION

DATA

Data Data Data: Targeting

GCD Tour – Data Entry

Available Tools:• Enter data

collected in the field using• Quick Mark• Script View• Grid View• Form View

Outreach approach

Comprehensive Outreach approach Community partnerships

◦ Existing community organizations Grassroots campaigns

◦ Consumer outreach with enrollment component Phone banks Block walking Tabling Faith-based outreach Presentations to groups and organizations

Making connections Collaborative outreach with educators and

navigators Use of Harris Health Alliance’s master

calendar to notify consumers Directing navigators to identified areas of

need

Challenges Building volunteer base

◦ Recruiting team leaders Lack of community based staging locations Rogue organizations

Thank you!

www.getcoveredamerica.org