Post on 31-Mar-2015
Geographical Network for Quality
VERGINAImathia, Central Macedonia, Greece
Members
• Local producers of agricultural products• Manufacturers of handicrafts• Wine makers, cheese producers etc.• Restaurants & Taverns• Hostels & Hotels• Outdoors activities
Form
• VERGINA is a Non-Profit Organization according to the Greek commercial law
• Has 12 founders• Accepts partners in specific projects• Is open to anyone who wishes to be a
member to be an associated member
• A Local Quality Pact must have an internal structure and goals as the well known CVBs – Conventions & Visitors Bureau
• A CVB has an average annual budget of about 100.000 euro and has two staff members.
Aims
• To increase the demand of the products and services that the members of the network provide
• To Promote the area as a tourist destination and establish the necessary destination marketing
• To offer higher quality services than the competition• To establish criteria of quality for its members and to control
them • To support and reinforce and network collective structures
and institutions in the area• To co-operate with similar structures in Greece and abroad in
order to exchange experiences
Funds
• 48.000 euro Initial Capital (i.e. 12 founders x 4.000 euro)
• Partners participate in each project with about 1000 euro
• Associate members participate with 20 euro annually
Means
• Co-operation with other networks• Use of European Union or local subsidies• Collaboration with local actors such as the
administration, local co-operatives, workers unions, cultural clubs etc.
An important aspect of the network is the use of frequent meetings in order to solve problems, bond the members together and create a common sense of perception among its associates.
These meetings take place every time at a different place in order to build up the social capital
Action Plan I
• Company profile (mail forms, business cards, logo etc.)• Printing of leaflets and flyers• Bilingual web-site• Newsletter• Advertisement in special media
Action Plan II
• Study visits• Festivities at its members• Planning of tourist routes that visit
its members• Fun Club creation• Participation in exhibitions
Geographical Network for Quality
VERGINAImathia, Central Macedonia, Greece
Contact Person: Dimitrios MichaelidisP.O.Box 50282, 54013 THESSALONIKI
Tel. +30 2310 282682 Fax +30 2310 282482 Mob. +30 6998 282382 agronea@otenet.gr
Representative: Savvas PerperidisEKIMEROS Tavern, Neos Prodromos
Mob. +30 6949 473798