July 2009

VOLUME 5 ://: ISSUE 7

July 31, 2009

SUBWAY THINKS FRESH WITH ONLINE SITE FOR BOOMERS

PEOPLE HEARTS BOOMERS

BOOMERS:

POPULATION:

GENERATIONAL INSIGHT:

BUMPS FOR BOOMERS TEACHES A NEW KIND OF SKIING

NOSTALGIC FOR THE SUMMER OF LOVE

BOOMERS: A $50 BILLION GROWTH OPPORTUNITY

HUGGIES TARGETS MOM WITH YEARS’ WORTH OF DIAPERS

ICONS OF ERA SUDDENLY GONE, GENERATION X FEELS OLD

GENERATION X:

POPULATION:

GENERATIONAL INSIGHT:

NUMBER OF MOMS USING SOCIAL MEDIA STILL GROWING

KIDS MAKE THEIR OWN BOOKS, COMICS, MAPS

SUAVE USES IN-GAME ADVERTISING TO REACH MOMS

PUBLIC SERVICE BECKONS COLLEGE GRADS

AIR FORCE TARGETS MILLENNIALS IN NEW EFFORT

GENERATION Y:

POPULATION:

GENERATIONAL INSIGHT:

LEVI’S COURTS THE YOUNG WITH A HOPEFUL CALL

BORDERS TARGETS TEENS WITH NEW SHOPS

PLASTICS INDUSTRY TO USE SOCIAL MEDIA TO ENGAGE THE MILLENNIAL GENERATION