GENERATION WHY ?  

Bianca Robinson!

Calm Digital!

WHO ARE THESE PPL ?  

What motivates them?!

What do they want?!

How do you reach them?!

Why do you care?  

WHO THE HECK AM I ?  

Kiwi Lady living a long way from home!

Mother of Twins aged 11!

Business Owner & Director  

Generation X  

WHY DO I CARE ?  

£100,000,000,000.00!

NO BULLSHIT, JUST ADVERTISING  

blah!blah!

Build trust!

add value! will tell their friends!

give them a great experience! will try for themselves!

WHAT’S IN IT 4 ME ?  

CARE. DO YOU ?  

About us?!

About the world?!Do you talk to us?!

Are you listening to us?!

Do you act upon what you learn?!

Listen, learn and earn trust.

limitless!targeted!

appropriate!

sticky!

value!incentives!

sharing!

broadcast-able!

values!experiences!

AND NOW, OVER 2 U.