Matt Siltala@Matt_Siltala

User Signals Google Likes to See5

@Matt_Siltala

Likes & Dislikes

1

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Comments& Likes and Dislikes in Comments

2

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Viewswith emphasis on complete views

of the video

3

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Shares

4

+ +

+

++

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Subscribers

The total volume of subscribers is kind of like authority

of a website, plus it aids in future releases as you have

a ready audience.

5 Sign me

up!

@Matt_Siltala

Keep videos as short as

possible.

If you can get it done in

30 seconds, fantastic.

In general 2 minutes is

the upper limit.

General Rules To Follow

@Matt_Siltala

Case Study #1

Bulwark Exterminating found “Do Roaches eat toothpaste” in a

Google suggested search.

Video Promotion: Avalaunch Media helped with this promotion

getting in front of hundreds of bloggers.

Initial push yielded 3,000 views.

In July Bulwark pushed it locally to a Houston Audience with

YouTube paid promotion. Receiving 6,285 Views, and 117 website

clicks.

To date, this video production and promotion online has cost less

than $3000.

The video ranks for “Do roaches eat toothpaste”

@Matt_Siltala

The video has 14,000+ views.

It retains the majority of the

audience up until the title flash

dipping below 50% at 38 seconds,

the end of the title flash.

Bulwark considers this a successful

marketing video for branding

purposes and expects that the

current price of $.21 per view will

drop as time continues.

@Matt_Siltala

Pay Attention to Analytics

@Matt_Siltala

Case Study #2

Using a targeted traffic approach

(creating a video where the subject

matter and the title are specific things

people are searching for), this video

gets one lead per week, and has

generated…

37,000+ views

101 Likes

197 Subscribers

101LIKES

37K+VIEWS

197SUBSCRIBERS

@Matt_Siltala

@Matt_Siltala

Case Study #3

@Matt_Siltala@Matt_Siltala

Case Study #3

@Matt_Siltala@Matt_Siltala

Additional Optimization

Tips

@Matt_Siltala

The TITLE OF THE VIDEO

tends to have a huge influence on

how you find a video. A bit

spammy/less professional but CAPS

on your keyword can help increase

CTR - helping optimization.

Since you can’t colorize or BOLD

your keywords in the title, CAPS is a

trick to help you emphasize your

KEYWORD.

Use this tactic sparingly.

Top SAN JOSE RESTAURANTS

@Matt_Siltala

Putting a short but descriptive title

with the name of the city or state for

local will go a long way.

The “About” area can also have an

influence.

Remember to link to your business in

the description too.

@Matt_Siltala

Proper Categories and GEO Tagging

@Matt_Siltala

In the video always share your

physical address and phone

number as well as your

business name.

@Matt_Siltala

Add your video to your G+ profile (generally a good idea

to add your videos everywhere you can).

@Matt_Siltala

Include Transcription when

you are posting

a video.

@Matt_Siltala

Videos Generate

Leads

@Matt_Siltala

Where do I find

ideas for videos?

Local News Sites(Topix as well as bigger ones)

Local Facebook Groups

Answer Sites(Quora, LinkedIn Answers, Answers.com)

Social Monitoring Tools(Trakkur, PinAlerts)

Social Directories/Networks

(local focused)

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

Yelp Talk

@Matt_Siltala@Matt_Siltala

Repurpose successful content into videos.

BLOG POSTS

EBOOKS

INFOGRAPHICS

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FAQ’s

@Matt_Siltala@Matt_Siltala

@Matt_Siltala@Matt_Siltala

@Matt_Siltala@Matt_Siltala

@Matt_Siltala@Matt_Siltala

Video Marketing WILL

generate leads when

done correctly.

$

$$

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@Matt_Siltala

THANK YOUMatt Siltala, President

matt@avalaunchmedia.com

@Matt_Siltala