GLOBAL DIGITAL ACTIVISM DATA SET 2.0

CODER TRAININGApril 1, 2013

WHO IS DOING THIS RESEARCH?The Digital Activism Research Project | www.digital-activism.org

OUR RESEARCH QUESTION

•What are the key features of digital activism campaigns around the world?

•How do these features correlate with various measures of success?

OUR METHOD

•Use content analysis

• ...to ask questions about a a large number of digital activism campaigns

• ...and end up with quantitative and comparable answers.

YOUR ROLE

• Analyze digital activism campaigns

• ...and turn that information into comparable data.

sources: Global Voices, Greenpeace, Fahamu

HOW?

• 1. Read descriptions of digital activism campaigns.

HOW?

• 2. Answer questions about those campaigns using the variables in the codebook.

HOW?

• 3. Submit your variable values for each campaign using the online coder form.

HOW?

• Read descriptions of digital activism campaigns.

• Answer questions about those campaigns using the variables in the codebook.

• Submit your variable values for each campaign using the online coder form.

Any questions on the basic process?

WHY THIS TRAINING?

• 1. To establish reliability (agreement) among coders.

Argentina!

Argentina!

Argentina!

Argentina!

Brazil!

99?

X ✓

WHY THIS TRAINING?

• 2. To identify any unclear or ambiguous instructions in the codebook and fix them.

I don’t understand these instructions.

X ✓This is so clear now!

PS: We will not change the variables themselves. We will only change the instructions to make the meaning of those variables clearer.

NOW LET’S READ THROUGH

THE CODEBOOK