Post on 13-Jan-2015
description
INTRODUCTION TO SOCIAL MEDIA
Governor's Conference on Service & VolunteerismOctober 12, 2011
Presented by: Andrew Hoffman
ANDREW HOFFMANExecutive Director at NeighborLink Fort Wayne & NeighborLink Network
Adjunct Professor at Huntington University
Nonprofit Communication & Social Media Consultant
Community Engagement Strategist & Champion
www.NLFW.org
st. louis
WHO ARE YOU &WHY THIS SESSION ?
START WITH THE
BASICS
A B C
COMMUNICATION
Communication is a process of transferring information from one entity to another.
"the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs"
Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium.
Defined by Wikipedia
STORY MATTERS
http://www.flickr.com/photos/meomi/3059512473/
RELATIONSHIPS MATTER
SOCIAL MEDIA IS HAVING CONVERSATIONS ONLINE - Marta Kagan
JUST A SET OF COMMUNICATION TOOLS
SOCIAL MEDIA EXPLAINED
We define social network sites as web-based services that allow individuals to
(1) construct a public or semi-public profile within a bounded system,
(2) articulate a list of other users with whom they share a connection, and
(3) view and traverse their list of connections and those made by others within the system.
The nature and nomenclature of these connections may vary from site to site.
Social Network Sites: Definition, History, and Scholarship
WEB 1.0
WEB 2.0
SOCIAL NETWORKS
WHAT MAKES SOCIAL MEDIA SITES UNIQUE?
...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks.
Social Network Sites: Definition, History, and Scholarship
IT STARTS WITH A SOLID FOUNDATION
NOTHING YOU DO ON ANY OF THESE MATTER
WITHOUT IT
YouTube
BLOGGING
MICRO SITES - CAMPAIGNS
FOUNDATION IS KEY
WHAT MAKES A GREAT FOUNDATION?
PURPOSE - Why does this website need to exist?
WHAT MAKES A GREAT FOUNDATION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
WHAT MAKES A GREAT FOUNDATION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
WHAT MAKES A GREAT FOUNDATION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
WHAT MAKES A GREAT FOUNDATION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
WHAT MAKES A GREAT FOUNDATION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
WHAT MAKES A GREAT FOUNDATION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
WHAT MAKES A GREAT FOUNDATION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
WHAT MAKES A GREAT FOUNDATION?
START
WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also,
WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your
WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
WHY BLOG?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
WHY BLOG?
http://www.bikerumor.com/ - Independent Cycling Reviews
http://donmilleris.com/ - Official Blog of Author Donald Miller
http://jeremycowart.com/blog/ - Professional Photographer
http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog
http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose
http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing
http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times
http://sethgodin.typepad.com/ - Author Seth Godin
http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)
http://www.venturethere.com/ - Adventure Themed Blog
http://blog.ogilvypr.com/ - Official Ogilvy PR Blog
http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes
http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger
http://contagiouscommunity.wordpress.com/ - Collaborative Blog
http://stephanbauman.com/ - CEO of World Relief
http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog
http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist
http://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
BLOG LIST
THESE DON’T MATTER WITHOUT A PURPOSE & STRATEGY
LETS GET PRACTICAL
Questions & Group Think
SUGGESTED READS
SUGGESTED WEBSITES
Andrew-Hoffman.com
NeighborLink Fort Wayne
Andrew@NLFW.org
260.710.7611
Presentation At:www.Slideshare.net/AndrewDewey
Thank You!