Post on 28-Nov-2014
description
Increase Your Impact Through Technology
Josh HooleCircuit Rider Development Manager, Communities 2.0
What we’ll cover
1. Aims of Technology2. Benefits of Great Tech3. Better Online Comms4. Some Simple Tech Tools5. Top Tips for Tech
Your Organisation – Reality check
• What’s your organisations’ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?
The Two Aims of Technology• Do things
better• Do better
things
Benefits of Technology?• No cost / low cost• Fast• Saves time• Access anywhere,
anytime
• Wider audience• More targeted
audience
Good Tech Increases
Efficiency
Effectivene
ss
Sustainabili
ty
Better Online Comms - Why?1. Your website is 1 in 613m2. Communicate efficiently3. Reach more people 4. Drive relevant traffic to your site5. Increase numbers of
members/followers/enquiries/sales
Mobilise the right people
to take the right action
at the right time
One Simple Aim
Better Online Comms - How?
1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
5 Things Your Strategy NeedsPlan Your Strategy
Plan Your Strategy
Plan Your StrategyPlan Your Strategy
Better Online Comms - How?
1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
5 Things Your Strategy Needs
Share Thisand
Find Us On
Measure, Measure, Measure Meaningful Metrics
• Set realistic goals and a Measurement
• Create a Metrics spreadsheet
• Gather, analyse, act – perpetual loop
Metric Measurement
Grow Supporters List # Newsletter subs, RSS Subscribers
Increase Blog comments
Average # comments/posts
Visitors to stay longer on site
Stick rate, average time on site
Increase action # petition signatures
Measure, Measure, Measure Meaningful Metrics
• Google Analytics - what happens on your site • Key traffic referrers?• Big influencers on social media?• Give them some love• Bring them closer in
• Facebook Insights • TweetReach
Google Analytics
Google Analytics
• DropBox - Shared & synchronised file storage
• Evernote - Capture & share anything
Top Tech Tools – CollaborateSharing Stuff / Remote Access
Cost 2GB Cost 50GB
DropBox Free £79 p.a.
Small Business Server
£800 + set up and on costs
£800 + set up and on costs
• Small office server set up
Top Tech Tools – CollaborateSharing Stuff / Remote Access
• Eventbrite - Event management tool to manage, promote & sell your events
Top Tech Tools – Events
• Twitter - Short, targeted & regular messages to followers
• Facebook - Multimedia information to supporters
Top Tech Tools – CommsCommunicate Externally
Cost for 10 users
Cost for 10,000 users
Cost for updates
Twitter & FB Free Free Free
Printing Flyers
£1 + Design time, printing lead time, postage, envelopes
£300+ Design time, printing lead time, postage, envelopes
£1 - £300 for other costs
• Promoting your new campaign / event
Top Tech Tools – Events & CommsCommunicate with members / clients / donors
PATCH1. Improved online marketing &
improved website = increased donations
2. Facebook & website to highlight items they are “desperate for” = more relevant donations
3. No more need for a newsletter = reduced costs & more time
4. General ‘backroom’ tech support = increased efficiency
So, Top 10 Tips1. Align SocMed strategy
to Business Plan2. Know your audience3. Set Goals and
Measurement Metrics4. Source stories &
lightweight media5. Integrate your efforts
6. Unify your look & feel7. Track and target
referrers 8. Measure your impact9. Gather, analyse, act10. Adapt and be flexible
Any Questions??
communities2point0.org
0845 474 8282
@Communities2_0@jho3446